Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized, while increasing and retaining web traffic online for any company website.

3. Marketing Technology Landscape
August 2011

4. Marketing Technology Landscape
September 2012

5. Marketing Technology Landscape
January 2014

6. Marketing Technology Landscape
January 2015
Are you a Markeker?
Are you a Vendor?
How does this
Supergraphic
make you feel?

14. Opportunities to Innovate in Search
Observation 1. Content Controlled Results
● Yahoo Web Results
● Yahoo Local Results
● Yahoo News Results
● Yahoo Video Results
● Yahoo Web Results
● Bing Web Results
● Bing Shopping Results
● Bing Images Results
● Bing Video Results
● Bing News Results
● Google Web Results
● Google Shopping Results
● Google News Results
● Google Video Results
● Google Images Results

15. Opportunities to Innovate in Search
Opportunity 1. Unbiased Results, User Customized (Web 3.0)
Customizable Search Providers
(Trusted Results)

16. Opportunities to Innovate in Search
Observation 2. Generic, Bland, Impersonal, One-size-fits-all Experience

17. Opportunities to Innovate in Search
Opportunity 2. Branded Search Experience Tailored to My Interests

18. The Search Experiences™ Effect
WITHOUT Search Experiences™ Branded Search Solution
Facts/Observations:
# Currently your website only appears in search results when a user performs a specific search query relating to your
website, which is a tiny fraction of all the other search queries they do.
# Between visits to your website, your users have used a search engine hundreds of times.

19. The Search Experiences™ Effect
WITH Search Experiences Branded Search Solution
Facts/Observations:
# With a Search Experiences branded search engine it does not matter what search queries they perform because you
are theming the search engine itself, appearing on every search result page.
# Using the custom content areas in your branded search engine for selected eye-catching content they are interested
in will drive your loyal users more frequently back to your website, increasing your indirect traffic.

20. Branded Search Engine Features
Custom Branded Search Engine
A state-of-the-art Custom Branded Search Engine themed for Brand Partners
using Search Experiences™ proprietary search platform.
Branded Search Engine Homepage
Custom
Search Bar
Custom
Branded Logo
Exclusive
Custom Page
Content
Switchable
Background
Image
Custom
Tag Line
Custom
Toolbar

21. Branded Search Engine Features
Branded Search Result Page
Custom
Branded Logo
Exclusive
Custom
Sidebar
Content
Relevant
Search Results
Exclusive
Leaderboard
Banner
Switchable
Left Column
Image

22. Branded Search Engine Features
Viral Marketing Tools
1. Web Browser Toolbar - once installed will remain on a user’s Web Browser whenever they are
online.
2. Web Search Widgets - can be seamlessly integrated into any website layout, allowing visitors to
enjoy the same search results you would find if using the Search Engine direct.
3. Web Banner Set – banners can be embedded simply on any website.

23. Online Awareness & Viral Marketing
Online Awareness for Search Experience™ Branded Search Solution
is virally spread through word of mouth. Activities include;
1. Adding Viral Marketing Tools to Your Website
2. Social Media Messages (Facebook and Twitter)
3. E-mail Announcements
4. Website Article
Web Search
Widget
Web Search
Widget
Browser
Toolbar
Web
Banner

24. Social Sentiment Utilization
Utilize the positive social sentiment of your loyal and followers who
have an affinity with your brand to your advantage.
Giving these loyal
followers in social media a
Search Experiences™
Branded Search Engine
as an extension to your
official site will enable you
to effectively drive and
retain more traffic, while
creating new revenue
opportunities.

25. Extended Brand Engagement
Currently when your site visitors exit your site they will next visit a search engine and no longer view
your communications anymore. By embedding a web search widget into your site we can retain
this lost traffic because whenever a visitor performs a web search using your web search widget and
they exit your site your brand will follow them when your Branded Search Results appear, effectively
extending the time your visitors are engaging your brand.

26. Looking Ahead – Branded Search Adoption
Thank You!