Julie Booth presentation at Tradestreaming Money Conference on Nov 14th

1. Servicing Customer Passion Points Through
Content & Social Media
Julie Booth
SVP, Content & Social
Citi, US Cards & Global Entertainment
November 14, 2016
1

2. 2
From Business Priorities to Passion Points
Proprietary
Products
Services
Entertainment
Cross-
Franchise
Co-Brands
Social Media,
Content and
Innovation

3. 3
Citi – An Experiential One Stop Shop
Value Access
Experience Community
Payment

4. 4
The Game of Reporting
“You can’t control what you can’t measure,” – Tom DeMarco

5. 5
Key Takeaways
Excite and delight
Center messaging on passion points
Offer uniqueness
Work with LOB’s to develop meaningful metrics
Encourage sharing