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Digiday Programmatic Media Summit Fall 2019 | VOX Media

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Presented by AJ Frucci

Published in: Marketing
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Digiday Programmatic Media Summit Fall 2019 | VOX Media

  1. 1. SETTLE FOR MORE //2019 >01
  2. 2. AJ FRUCCI VP, Concert & Programmatic Vox Media 2019 >02
  3. 3. Programmatic is associated with cheap scale and low quality 2019 >03
  4. 4. 2019 >04 This leaves few easy choices for marketers in the current open web ecosystem. 2019 >04
  5. 5. 2019 >05
  6. 6. 2019 >06 “If I’m an advertiser, do I feel like I’m getting higher quality ads in better places? No.” Brian O’Kelley, former Right Media CTO and AppNexus CEO
  7. 7. 2019 >07 2019 >07
  8. 8. 2019 >08 The industry has acknowledged the need for a better solution, but few options actually exist, so we continue to settle for less. 2019 >08
  9. 9. 2019 >09
  10. 10. How do we get the future of programmatic right? 2019 >010
  11. 11. 2019 >011 Scale without compromise Innovative, impactful ads Automation & turnkey solutions Responsible data 2019 >011
  12. 12. 2019 >012 Concert is a top tier publisher led marketplace that provides a one-stop solution for better ads in trusted environments, at scale. It’s your entry point for the premium open web. 2019 >012
  13. 13. 2019 >013 2019 >013 2017 Concert Is A Bet We’re Making 2018 Concert Is A Successful Direct Business 2019 Concert Is A Successful Programmatic Business 2020 Concert Is Cutting Edge
  14. 14. SETTLE FOR MORE //2019 >014

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