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Have You Found Your "Just Right" Approach to Digital Marketing? from DRS, 7.27.14
1.
2.
3.
4.
5.
Goldilocks in the Ad
Tech Forest: Finding Your “Just Right”
6.
7.
8.
Open RTB Private Marketplace
/ Automated Guaranteed Deals Large Scale Private Marketplaces & Private Exchanges
9.
Platform-Specific Ad Server 3rd
Party Ad Server Multi-Touch Attribution
10.
Operational Reports Self-Serve Analytic
Platform Bleeding Edge, New Metrics e.g. vCPM
11.
Basic RTB RFP, I/O
and Billing Procedures Virtuous Campaign Cycle
12.
Blind Trust in
the Black Box Interrogation & Investigation – Leveraging the Insights BYOA (Bring Your Own Algorithm)
13.
Buying off the
Shelf 3PDP Segments Becoming Savvy About Your Own First Party Data (+ CRM) Data Modeling
14.
RTB PMP Multi-PMP Platform Ad Server 3PAS Multi-Touch Operational Self-Serve Analytics New Metrics Basic RTB I/O RFP Virtuous Campaign Cycle Black
Box Insights BYOA 3PDP 1st Party Savvy Modeling m
15.
At Adroit Digital,
We’ve Got All Sizes! So, How Will You Find Your “Just Right”?
16.
At Adroit Digital,
We’ve Got All Sizes!
Editor's Notes
Goldilocks in the Ad Tech Forest: Finding Your “Just Right”
Use the sandwich analogy
Download now