Jenn Vlahavas from MediaMath's presentation from Digiday Retail Summit in Chicago - June 9, 2015.

1. v
Programma'c
Everything:
Beyond
the
Open
Auc'on
Jenn
Vlahavas
June
9,2015

2. Programma'c
Everything

3. Case
Study
–
Programma'c
Guaranteed
Na'onal
Mul'-­‐Category
Retailer
Background
§ Retailer
invests
heavily
in
programma;c
but
s;ll
spends
a
significant
amount
on
direct
guaranteed
buys
§ Retailer
touts
a
large
customer
data
set
from
both
online
and
in-­‐store
buyers
and
browsers
Challenges
§ Maintain
current
partnerships
with
premium
publishers
§ Reach
a
larger
percentage
of
their
exis;ng
customer
base
§ Drive
lower
Return
on
Ad
Spend

4. Case
Study
–
Programma'c
Guaranteed
Na'onal
Mul'-­‐Category
Retailer
What
We
Did
§ Direct,
guaranteed
deals
with
exis;ng
premium
publisher
partners
and
rising
star
units
— Fixed
CPM
— Fixed
Budgets
— Fluid
Timing
§ Added
decisioning
rules
to
the
buy
to
priori;ze
Retailer
customer
data
across
a
supply
pool

5. Case
Study
–
Programma'c
Guaranteed
Na'onal
Mul'-­‐Category
Retailer
RESULTS
Programma;c
Guaranteed
Direct
delivers
the
following
results
against
a
tradi;onal
direct
buy:
§ Hits
14x
more
client
shoppers
audience
§ Was
7x
more
efficient
in
serving
impressions
to
client’s
shoppers
segment
§ Was
6x
more
cost
efficient
§ ROI
was
5x
higher
against
client’s
audience
ELIMINATE
WASTE,
DRIVE
STRONGER
RESULTS

6. MediaMath
provides
one
connected
source
providing
access
to
addressable
media
in
all
channels
to
deliver
more
personalized
messages
@JENNVLAHAVAS
@MEDIAMATH

7. THANK
YOU
Jenn
Vlahavas
@MediaMath
©2014
MEDIAMATH
INC