PPC Essentials Case Study: VacuumSpot

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Through a carefully planned strategic restructure of the AdWords account and ongoing management in the PPC Essentials program, VacuumSpot was able to more than double its monthly revenue, transactions, and return on ad spend from Google AdWords.

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PPC Essentials Case Study: VacuumSpot

  1. 1. VacuumSpot Restructure. Optimize. Convert. A PPC Essentials Case Study
  2. 2. 2 VacuumSpot A PPC Essentials Case Study With diminishing click through and conversion rates, VacuumSpot’sreturn on ad spend (ROAS) was vanishing from a historically profitable Google AdWords account. Increasing cost per acquisition figures put the company into a make-or- break position when it came to their PPC strategy. The issues
  3. 3. 3 A PPC Essentials Case Study PPC Essentials was tasked with executing a strategy to turn around decreasing conversion rates in an effort to once again, bring profitability to VacuumSpot’sGoogle AdWords account. The task VacuumSpot
  4. 4. 4 A PPC Essentials Case Study An account restructuring audit was proposed by PPC Essentials to break down VacuumSpot'ssingle campaign into smaller, highly-segmented campaigns. The account restructure was designed to: •Increase impression figures on high converting products •Create further budgeting control •Provide opportunities for Quality Score improvements •Remove low converting keywords The strategy VacuumSpot
  5. 5. 5 A PPC Essentials Case Study 143% Increase in monthly revenue The results VacuumSpot
  6. 6. 6 A PPC Essentials Case Study 107% Increase in monthly transactions The results VacuumSpot
  7. 7. 7 A PPC Essentials Case Study The results 149% Increase monthly ROAS VacuumSpot
  8. 8. 8 A PPC Essentials Case Study Through a carefully planned strategic restructure of the AdWords account and ongoing management in the PPC Essentials program, VacuumSpotwas able to more than double its monthly revenue, transactions, and return on ad spend from Google AdWords. The recap VacuumSpot
  9. 9. www.ppc-essentials.com 206.575.3740

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