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Empowering Non-Profits with WordPress

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The incredible power of the WordPress platform combined with the easy-to-teach-and-use interface of the admin area allows you, as a developer or project manager, to start an NPO off on the right foot while allowing for scalability- not only in a website context, but in all forms of online media.

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Empowering Non-Profits with WordPress

  1. 1. EMPOWERINGNON-PROFITS WITH
  2. 2. WHO AM I?
  3. 3. WHO AM I?•I’m Cliff.
  4. 4. WHO AM I?•I’m Cliff.•Email:cliff.seal@gmail.com
  5. 5. WHO AM I?•I’m Cliff.•Email: cliff.seal@gmail.com•@cliffseal
  6. 6. WHO AM I?•I’m Cliff. •Mt. Bethel•Email: UMC cliff.seal@gmail.com•@cliffseal
  7. 7. WHO AM I?•I’m Cliff. •Mt. Bethel•Email: UMC cliff.seal@gmail.com •Logos•@cliffseal Creative
  8. 8. WORDPRESS EXPERIENCE
  9. 9. WORDPRESS EXPERIENCE•Work with it full-time
  10. 10. WORDPRESS EXPERIENCE•Work with it full-time•Use it on nearly all clientprojects
  11. 11. WORDPRESS EXPERIENCE•Work with it full-time•Use it on nearly all clientprojects•MusicGrid.me
  12. 12. WHO AM ITALKING TO?
  13. 13. BEGINNERS
  14. 14. BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem
  15. 15. BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem• Don’t Fear the Internet: http:// dontfeartheinternet.com
  16. 16. BEGINNERS• Sara Rosso’s “Intro to the WordPress Ecosystem” (presentation from WordCamp SF 2011): http://wordpress.tv/ 2011/08/31/sara-rosso-intro-to-the-wordpress- ecosystem• Don’t Fear the Internet: http:// dontfeartheinternet.com• Digging Into WordPress: http://digwp.com/ book
  17. 17. DEVELOPERS
  18. 18. DEVELOPERS•Happier clients through minimizingmaintenance and maximizingstandardization
  19. 19. DEVELOPERS•Happier clients through minimizingmaintenance and maximizingstandardization•Less work = More work
  20. 20. USERS
  21. 21. USERS•Free up your time
  22. 22. USERS•Free up your time•Introduction to Coding
  23. 23. USERS•Free up your time•Introduction to Coding•I learned PHP entirely through ‘hacking’, first, themes, then plugins in WordPress
  24. 24. WHY WORDPRESS?(I know we’re at a WordCamp.)
  25. 25. PREVALENCE
  26. 26. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means:
  27. 27. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone.
  28. 28. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone. • WordPress isn’t going away.
  29. 29. PREVALENCE• WordPress powers “14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress”. This means: • Resources (both tools and instructions) are easily accessible for anyone. • WordPress isn’t going away. • There’s a thriving community.
  30. 30. EASE OF USE
  31. 31. EASE OF USE•It’s intuitive. Period.
  32. 32. EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent.
  33. 33. EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent. EXTENSIBILITY
  34. 34. EASE OF USE•It’s intuitive. Period.•Changes from updates are usuallygradual and consistent. EXTENSIBILITY•You can make it do want you want without ruining what’s good about it.
  35. 35. OPEN-SOURCE
  36. 36. OPEN-SOURCEIt’s FREE.
  37. 37. OPEN-SOURCE It’s FREE.•It gets better faster.
  38. 38. WHY SHOULD THIS MATTER FOR NON-PROFITS?
  39. 39. FUNDING/STAFF LIMITATIONS
  40. 40. FUNDING/STAFF LIMITATIONS• If there is a staff, they can learn WordPress easily—especially with a good initial configuration of plugins and a theme.
  41. 41. FUNDING/STAFF LIMITATIONS• If there is a staff, they can learn WordPress easily—especially with a good initial configuration of plugins and a theme.•If there isn’t a staff, the organization is now able to be as flexible as possible when hiring developers or content managers.
  42. 42. DIFFERENT PRIORITIES
  43. 43. DIFFERENT PRIORITIES•A business may stand to make a profitfrom a great web presence; a non-profit issimply awarded with survival and growth.Investment funds the structure of the idealinstead of pressing toward ROI.
  44. 44. DIFFERENT PRIORITIES•A business may stand to make a profit from a great web presence; a non-profit is simply awarded with survival and growth. Investment funds the structure of the ideal instead of pressing toward ROI.•Generally, the less the aggravation, the more successful a web presence will be.
  45. 45. VOLUNTEER-PROOF
  46. 46. VOLUNTEER-PROOF•WordPress gives you solid waysto keep the founder’s 12 year-old nephew from botching thesite by easily limiting access tocode and other major functions.
  47. 47. THEMES
  48. 48. FREE THEMES
  49. 49. FREE THEMES• All free themes are not created equal.
  50. 50. FREE THEMES• All free themes are not created equal.• Usefree themes from a reputable source. The premium theme shops and reputable blogs on the next slide offer some free downloads.
  51. 51. FREE THEMES• All free themes are not created equal.• Use free themes from a reputable source. The premium theme shops and reputable blogs on the next slide offer some free downloads.• Ifyou see pop-up ads on the site you’re downloading WordPress themes from, you’re in the wrong place.
  52. 52. FREE THEMES
  53. 53. FREE THEMES• WordPress Directory: http://wordpress.org/extend/ themes/• WooThemes: http://www.woothemes.com/themes/free/• Obox: http://www.obox-design.com/wordpress-themes/ free.cfm• Smashing Magazine: http://wp.smashingmagazine.com/ 2011/07/05/free-wordpress-themes-2011-edition/• WPZoom: http://www.wpzoom.com/free-wordpress- themes/
  54. 54. PREMIUM THEMES, CLUBS, AND FRAMEWORKS
  55. 55. PREMIUM THEMES, CLUBS, AND FRAMEWORKS When you buy premium, buy forsupport and documentation.
  56. 56. THEMES, CLUBS, AND FRAMEWORKS
  57. 57. THEMES, CLUBS, AND FRAMEWORKS• Forcommercially supported GPL themes: http:// wordpress.org/extend/themes/commercial/• WooThemes: http://www.woothemes.com/themes/• StudioPress (Genesis Framework): http:// www.studiopress.com/• DIYthemes (Thesis Framework): http://diythemes.com/• Elegant Themes: http://www.elegantthemes.com/
  58. 58. DEALS & BUNDLES
  59. 59. DEALS & BUNDLES• WPBundle: http://www.wpbundle.com/• AppSumo: http://www.appsumo.com/• MightyDeals: http://www.mightydeals.com/
  60. 60. FREE PLUGINS
  61. 61. COMMENTS
  62. 62. COMMENTS•Akismet
  63. 63. COMMENTS•Akismet•Social/Disqus/IntenseDebate
  64. 64. COMMENTS•Akismet•Social/Disqus/IntenseDebate•Social Login: http://wordpress.org/extend/plugins/oa-social-login
  65. 65. SEO
  66. 66. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/
  67. 67. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE
  68. 68. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE• W3 Total Cache: http://wordpress.org/ extend/plugins/w3-total-cache/
  69. 69. SEO• WordPress SEO (includes breadcrumbs):http://yoast.com/wordpress/seo/ CACHE• W3 Total Cache: http://wordpress.org/ extend/plugins/w3-total-cache/• WP Super Cache: http://wordpress.org/ extend/plugins/wp-super-cache/
  70. 70. OTHER FREE PLUGINS
  71. 71. OTHER FREE PLUGINS• Check the average rating.• Check the support history.• Check last update date.
  72. 72. OTHER FREE PLUGINS• Check the average rating.• Check the support history.• Check last update date.
  73. 73. PREMIUM PLUGINS
  74. 74. GRAVITY FORMS
  75. 75. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.
  76. 76. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!
  77. 77. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!•Itook one of the most time-consuming functions of my full-time job and made it one of the least.
  78. 78. GRAVITY FORMS• Yes, forms. Contact forms. Payment forms.• Post creation forms!•Itook one of the most time-consuming functions of my full-time job and made it one of the least.• http://www.gravityforms.com/
  79. 79. PAYMENT GATEWAYS
  80. 80. PAYMENT GATEWAYS•PayPal
  81. 81. PAYMENT GATEWAYS•PayPal•Free and Premium Plugins
  82. 82. PAYMENT GATEWAYS•PayPal•Free and Premium Plugins•Square: https://squareup.com/
  83. 83. PLEASE STOP USING
  84. 84. PLEASE STOP USING•Automatic Cross-Posting Stuff
  85. 85. PLEASE STOP USING•Automatic Cross-Posting Stuff•Extraneous Blogging Stuff
  86. 86. PLEASE STOP USING•Automatic Cross-Posting Stuff•Extraneous Blogging Stuff ...unless you’re actually blogging.
  87. 87. EXTENDING FURTHER (Hang on.)
  88. 88. CUSTOM POST TYPES
  89. 89. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’.
  90. 90. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc.
  91. 91. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles
  92. 92. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles• You can limit access of users to specific custom post types as the site and staff expands.
  93. 93. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles• You can limit access of users to specific custom post types as the site and staff expands. • RoleScoper: http://wordpress.org/extend/plugins/role- scoper/
  94. 94. CUSTOM POST TYPES• Asweb use scales, you can begin to separate the blog posts from the ‘other posts’. • Church: events, studies, volunteer opportunities, etc. • Child Sponsorship: blog posts and sponsorship profiles• You can limit access of users to specific custom post types as the site and staff expands. • RoleScoper: http://wordpress.org/extend/plugins/role- scoper/ • Functions
  95. 95. CUSTOM POST META
  96. 96. CUSTOM POST METAExample: order events by custom fields (containing the eventdate) instead of post date.
  97. 97. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design.
  98. 98. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts.
  99. 99. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress
  100. 100. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress • Properly assign heading tags to post meta data, maximizing SEO by structuring content properly.
  101. 101. CUSTOM POST META Example: order events by custom fields (containing the event date) instead of post date.• Code well to keep your design. • Use Custom Post Meta to sort common content in layouts. • How To Create Custom Post Meta Boxes In WordPress • Properly assign heading tags to post meta data, maximizing SEO by structuring content properly. • Create an application-like experience for the administrators by limiting options and explaining well.
  102. 102. WHITE LABEL
  103. 103. WHITE LABEL•Complete the experience.
  104. 104. WHITE LABEL•Complete the experience.•White Label CMS: http:// wordpress.org/extend/plugins/ white-label-cms/
  105. 105. WHITE LABEL•Complete the experience.•White Label CMS: http:// wordpress.org/extend/plugins/ white-label-cms/•Functions
  106. 106. INTEGRATING ORCREATING AN API
  107. 107. INTEGRATING OR CREATING AN API• Using API/RSS
  108. 108. INTEGRATING OR CREATING AN API• Using API/RSS • RSS
  109. 109. INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom fields to WordPress’s RSS feed to send information to an iPhone application
  110. 110. INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom fields to WordPress’s RSS feed to send information to an iPhone application• Creating an API (JSON/XML)
  111. 111. INTEGRATING OR CREATING AN API• Using API/RSS • RSS • Added custom fields to WordPress’s RSS feed to send information to an iPhone application• Creating an API (JSON/XML) • Using the JSON API (http://wordpress.org/extend/plugins/ json-api/) plugin to send custom data to power a Spotify application
  112. 112. THE RESULT </geekspeak>
  113. 113. THE RESULT(S)
  114. 114. THE RESULT(S)•More Efficient Non-Profit
  115. 115. THE RESULT(S)•More Efficient Non-Profit That’s the goal.
  116. 116. HAPPIER CLIENTS THROUGH LESS WORK
  117. 117. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients.
  118. 118. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efficiency
  119. 119. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efficiency • Premium Product Market
  120. 120. HAPPIER CLIENTS THROUGH LESS WORK• Givemore value for less money to get better references and loyal clients. • Consistency and Efficiency • Premium Product Market • Become an Expert
  121. 121. WE CAN CREATE ABETTER INTERNET
  122. 122. WE CAN CREATE A BETTER INTERNETWe can give our money and time tothe organizations we want to givethem to by empowering non-profits to have a useful, well-designed web presence.

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