Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1
Real-time Marketing
Program Overview
Leslie D...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Team members: Leslie Drate, Charlie
Treadwel...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Facebook Change
Fans +31%
Likes +25%
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RTM Program Launch
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RTM Program Launch
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 8
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Cisco RTM

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  • Results since program began in February 2013 (#’s ran from Q2 Oct 28 – Q4 Jul 27…showing change from when we started the prgm 2/13/13)Top 3 pieces of content (Cables Perfection, Father’s Day, World Friendship Day)
  • Cisco RTM

    1. 1. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1 Real-time Marketing Program Overview Leslie Drate & Charlie Treadwell Global Social Media, Cisco August 2013
    2. 2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Team members: Leslie Drate, Charlie Treadwell, Bernadette Koscielniak, Rich Lam, Lisa Lahde, Golin Harris Providing 3 engaging Facebook assets to Top 12 social media managers weekly, beginning in April, 2013 Results: • All Top 12 stakeholders participate in the program now • See charts for engagement • This quarter saw an increase in engagement, with as many as 250k impressions (up from 200k last quarter) per post, 5k likes (up from 3k last quarter), 175 comments, and 1,400 shares (up from 950 last quarter) across Cisco properties • Expansion to Global, Google Plus, Instagram
    3. 3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Facebook Change Fans +31% Likes +25% Shares +24% Link Clicks +160% Twitter Change Followers +76% Retweets +18% Replies +58% Link Clicks +3X • Top 3 Pieces of Content 9,815 Likes 550 Comments 3,124 Shares 331 RTs 25 Replies 40 Favorites 7,365 Likes 113 Comments 2,449 Shares 119 RTs 5 Replies 12 Favorites 5,176 Likes 145 Comments 1,384 Shares 139 RTs 2 Replies 39 Favorites • Comparing FY13Q2 to FY13Q3&4 (when we started the program)
    4. 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 0 5.0K 10.0K 15.0K 20.0K 25.0K 0 2 4 6 8 10 12 14 16 Likes+Comments+Shares #ofPostsbyType Post Type Mix Over Time Multimedia Status Link Other Total Engagement 0 5.0K 10.0K 15.0K 20.0K 25.0K Likes+Comments+Shares Total Engagements By Post Type Multimedia Status Link Other Source: Simply Measured Facebook Content Analysis Report RTM Program Launch
    5. 5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 RTM Program Launch
    6. 6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 204 47 1,138 322 24.0 12.4 13.7 5.5 Photos Videos Links Normal tweets Brand Tweets by Content Tweets Sent Engagement Per Tweet 0 5.0K 10.0K 15.0K 20.0K 25.0K 0 2 4 6 8 10 12 14 16 Likes+Comments+Shares #ofPostsbyType Post Type Mix Over Time Multimedia Status Link Other Total Engagement Source: Simply Measured Facebook Content Analysis Report 243 285 1,183 0.4 0.5 19.1 Retweets @Replies Normal Tweets Brand Tweets by Type Tweets Sent Engagement Per Tweet
    7. 7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 RTM Program Launch
    8. 8. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 8 2,298 Likes 53 Comments 669 Shares 69 RTs 5 Replies 23 Favorites 7,365 Likes 113 Comments 2,449 Shares 119 RTs 5 Replies 12 Favorites
    9. 9. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 9 139 RTs 2 Replies 39 Favorites 8 RTs 0 Replies 2 Favorites 5,176 Likes 145 Comments 1,384 Shares 1,078 Likes 64 Comments 223 Shares
    10. 10. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 10 115 RTs 9 Replies 19 Favorites 50 RTs 1 Replies 13 Favorites 1,431 Likes 56 Comments 349 Shares 1,261 Likes 12 Comments 169 Shares
    11. 11. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 11 23 RTs 17 Replies 8 Favorites 32 RTs 5 Replies 5 Favorites 3,039 Likes 511 Comments 421 Shares 894 Likes 24 Comments 45 Shares
    12. 12. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 12 41 RTs 3 Replies 11 Favorites 119 RTs 5 Replies 12 Favorites 2,762 Likes 129 Comments 657 Shares 7,365 Likes 113 Comments 2,449 Shares
    13. 13. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 13 331 RTs 25 Replies 40 Favorites 9,815 Likes 550 Comments 3,124 Shares 65 RTs 13 Replies 17 Favorites 5,084 Likes 305 Comments 1,081 Shares
    14. 14. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 14 77 RTs 12 Replies 15 Favorites 3,331 Likes 125 Comments 950 Shares 4,005 Likes 183 Comments 506 Shares

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