NFTs give owners sole rights to digital assets, allowing users to fully own a piece of the internet. This presentation covers various aspects of NFTs including a new type of community, key drivers behind communities, sentiment survey results, successful OpenSea projects, changing NFT utilities, and communities in fashion, entertainment, and governments. It will conclude with a fun exercise to create a web3 community in 3 minutes or less.

1. BUILDING
COMMUNITIES
IN WEB 3
COMING UP NEXT
Ben Plomion
DIBBS, CMO
The Science Behind NFT
Communities

2. What we’ll Cover Today
NFT
Utility
Best-in-
class
Project
God Hates
NFTs
The Urge
to Belong
NFT
Sentiment
NFT Best
Practices
Bored
Sauce
1 2 3 4 5 6 7

3. WHAT’S UP WITH THE
“GOD HATES NFTS” TEE-SHIRT?

8. THE URGE TO BELONG TO
COMMUNITIES

9. Self-
Actualization
Esteem
Love/Belonging
Safety
Physiological
Self-fulfilment, Realizing
Personal Potential, Seeking
Personal Growth
Self-esteem, Respect for
Others, Respect From Others,
Confidence, Achievement
Friendship, Family, Intimacy,
Social Groups
Security of the Body, of
Employment, of Resources, of
Family, of Health
Air, Food, Drink, Shelter,
Warmth, Sex, Sleep,
Homeostasis, Excretion

10. Online
users
1990 2025
Web 1.0
(Read only)
Web 2.0
(Read & Write)
Web 3.0
(Read, Write & Own)
2005
21M users
917 M users
4.4 Bn users
Source: TheNextWeb
The Evolution of Online Communities
1995 2000 2010 2015 2020

11. Percentage of Internet users aged 16 to 64 who report spending more time on each activity
due to COViD-19 (Source: Hootsuite)
COVID Led Digital Acceleration
Watching More Shows & Films
on Streaming Services
Spending More Time on
Mobile Apps
Spending Longer Using
Social Media
Spending More Time Playing
Computer or Video Games
Spending Longer on
Messenger Services
Creating and
Uploading Videos
Listening to More Music
Streaming Services
Listening to More Podcasts
54% 43% 42% 37%
36% 35% 16% 15%

12. WHERE ARE WE WITH NFTS?

13. Source: Dibbs interviewed 227 NFT Holders in the US & Europe
What type have they owned?
18% Sports Cards
19% Digital Art
14% Major Sports Moments
10% Music
84% of respondents say they would buy
an NFT if this was redeemable for a
physical item
We Interviewed NFT Holders
227
Respondents

14. Source: Dibbs interviewed 227 NFT Holders in the US & Europe
60%
Said they had
purchased or
would consider
purchasing an NFT
from a brand they
loved.
47%
Said that NFTs
should be regulated
similar to financial
services, in order to
protect consumers.
57%
Say blockchain
technology is an
essential innovation
in society.
52%
Say they want to
collect NFTs today
to be used in future
digital innovations
like the metaverse
or video games.
Key Findings

15. Source: Dibbs interviewed 227 NFT Holders in the US & Europe
34.8%
Setting Up Wallet
36.2%
Purchasing Crypto
15.9%
Transferring
Collectibles
7.6%
Viewing
Collectibles
0.4% Burning NFTs
0.4% Understanding Future Benefits
0.4% Selling NFTs
0.4% Taking Ownership of Items
Challenges of
Buying NFTs

16. Source: Dibbs interviewed 227 NFT Holders in the US & Europe
Somewhat Agree
65%
Neutral
Strongly Agree
47%
Somewhat
Disagree
45%
28%
Is There Too Much Hype vs Utility?
37% Strongly Disagree

17. THE TEN UTILITY TYPES
FOR NFTS

18. The 10 Types of Utility for NFTs

19. RESEARCH-LED BEST NFT
PRACTICES

21. Volume vs. Utility Type (All Time)
Unique Profile Picture
Gaming
Merch
Content
Events
Art
DAO
Reward Distribution
Physical
Specialty
0,00 2,000,000,00 4,000,000,00
Volume (ETH)
Utility
Type

22. Volume vs. Utility Type (Last 30 Days)
Unique Profile Picture
Content
Gaming
Events
Reward Distribution
Art
Merch
DAO
Specialty
Physical
0,00 20,000,00 40,000,00
Utility
Type
60,000,00
Volume (ETH)

23. (By percentage of top 100 collections all time)
Types of Utility Per Collection
6 Types of Utility
5 Types of Utility
4 Types of Utility
3 Types of Utility
2 Types of Utility
1 Types of Utility
4,2%
9,4%
10,4%
16,7%
35,4%
22,9%

24. Volume by Utility Type (All Time)
Has Digital and Physical Utility
651,000 ETH
Has Digital Utility Only
4,146,000 ETH

25. SPOTLIGHTS ON 3 NFT
PROJECTS

28. PHASE 1 PHASE 2 PHASE 3

36. BRINGING IT ALL TOGETHER

37. NFTs are not
born equal.
There is constant
innovation in the NFT
space and the most
successful programs
include multiple
faceted utility. In fact,
there are 10 types of
utility.
We need to
belong.
NFT fueled communities
provide a safe place for
gamers, content creators
and users who care
about their digital
self-expression.
Disrupting
communities.
Adidas, Adimverse and
Satoshi Island tap into
our most powerful
drivers from a fashion,
creativity and
governmental
standpoint.
The NFT users
have spoken.
NFT holders are worried
about the hype
surrounding NFTs. They
want to see increased
utility, regulation and
physically-backed NFTs.

38. BUILDING A WEB3 COMMUNITY
IN 3 MINUTES OR LESS

40. BUILDING
COMMUNITIES
IN WEB 3
COMING UP NEXT
Ben Plomion
DIBBS, CMO
The Science Behind (NFT)
Communities in Web 3