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Product Management Tips
in Technology Startup
by Hadikusuma Wahab @dhiku
TechInAsia DevTalk
Hadikusuma Wahab
@dhiku
VP Product at KMK Online
Business Process & Intelligence Manager
Java Engineer
liputan6.com, vidio...
Product Manager Roles
Help your team (and startup) ship the right
product to your users
Source: https://medium.com/@joshel...
Product Manager
Product management relationship
Peer and intense collaboration with lots of stakeholders
Users
Data Analyst
Business development is important
Lets raise some money
http://iamnotaprogrammer.com/what-does-a-product-manager-do.html
W...
A day in life of Product Manager in KMK?
(9.30) Stand Up Meeting
(10.00) Daily Checkup: Dashboard, Experiment results, User feedback
(10.30) Check current sprint task and backlog
(11.00) Collaboration, sometimes pairing with design team
(13.30) Iteration planning meeting/Sprint with Engineering team
(15.00) Conversation with internal and external users
(17.00) Accept/reject stories, check team velocity, daily planning
So, what exactly, is Product Manager?
Understand company vision and users
Prioritise features, build product roadmap
Growt...
“To organize the world‘s information and make it
universally accessible and useful.”
— Google
“To be the pulse of the plan...
Prioritise features, build product roadmap
Product manager rarely say yes to feature requests
Does it fit your vision? Will it improve existing workflow? Does it grow ...
Key features: always make it quantifiably
better for those who use it.
Only small part of users use it: Increase the
adopti...
Prioritise features weekly iteration, understand trade off, and evaluate products
Breakdown the strategy into quarterly product roadmap
Define product roadmap based on user journey
A
Key metrics
(1-3 max)
B
A1 A2 B1 B2A3 B3
Granular
metrics
(to drive key
metrics up)
Features
(list of features,
how to e...
Quarterly Planning Meeting, No Presentation Tool focus on Team Collaboration
Growth the numbers, do experiments
Each focused team has autonomy to growth the numbers
KMK Labs Focused Team
1.Vidio player team
2.Recommendation team
3.Web...
• We do at least 1-2 experiments per week
• Web platform with Google Analytics Experiment,
Mobile apps with Apptimize
• So...
A/B Testing with Google Analytics Experiments (Setup)
A/B Testing with Google Analytics Experiments (Results)
One metric focus: CTR related for mobile & desktop
5 cycles of improvement, over 1 month 22/3 - 22/4
From -19% vs Gravity ...
Case Study: Reactions
One metric focus: Increase engagement from reactions
From fake reactions -> working reactions -> new...
Each team has their own dashboard to track goals
+
Overview Track features
+ analisis.io
Thank you!
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Product Management Tips in Technology Startup

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Quick guide to product prioritization, roadmap, data driven, agile, and dashboard.

Presented at DevTalk TechInAsia event, 28 August 2016

Follow me on Twitter @dhiku or Medium https://medium.com/@dhiku

Published in: Technology
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Product Management Tips in Technology Startup

  1. 1. Product Management Tips in Technology Startup by Hadikusuma Wahab @dhiku TechInAsia DevTalk
  2. 2. Hadikusuma Wahab @dhiku VP Product at KMK Online Business Process & Intelligence Manager Java Engineer liputan6.com, vidio.com, bintang.com, bola.com Emtek Tbk, Danone, Coca-Cola Amatil TelkomSigma Education Background MBA & Computer Science
  3. 3. Product Manager Roles Help your team (and startup) ship the right product to your users Source: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec and http://www.sachinrekhi.com/the-art-of-product-management Drive the vision, strategy, design and execution of their product
  4. 4. Product Manager Product management relationship Peer and intense collaboration with lots of stakeholders Users Data Analyst
  5. 5. Business development is important Lets raise some money http://iamnotaprogrammer.com/what-does-a-product-manager-do.html When you hire first product manager? Product manager help translates from vision to working software
  6. 6. A day in life of Product Manager in KMK?
  7. 7. (9.30) Stand Up Meeting
  8. 8. (10.00) Daily Checkup: Dashboard, Experiment results, User feedback
  9. 9. (10.30) Check current sprint task and backlog
  10. 10. (11.00) Collaboration, sometimes pairing with design team
  11. 11. (13.30) Iteration planning meeting/Sprint with Engineering team
  12. 12. (15.00) Conversation with internal and external users
  13. 13. (17.00) Accept/reject stories, check team velocity, daily planning
  14. 14. So, what exactly, is Product Manager? Understand company vision and users Prioritise features, build product roadmap Growth the numbers, do experiments
  15. 15. “To organize the world‘s information and make it universally accessible and useful.” — Google “To be the pulse of the planet” — Twitter “To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” — Amazon Understand company vision and users Meaningful companies are built upon a strong timeless vision
  16. 16. Prioritise features, build product roadmap
  17. 17. Product manager rarely say yes to feature requests Does it fit your vision? Will it improve existing workflow? Does it grow the business?
  18. 18. Key features: always make it quantifiably better for those who use it. Only small part of users use it: Increase the adoption rate to get more people to use it. Lots of users use it but not often: Increase the frequency to get people to use it more often. Kill it: admit defeat, and start to remove it from your product. qualitative survey and in-site analytics http://www.slideshare.net/MaximeBraud/road-to-a-great-product-methods-tools-and-hacks/23-Map_your_features_into_4 Map and evaluate current features
  19. 19. Prioritise features weekly iteration, understand trade off, and evaluate products
  20. 20. Breakdown the strategy into quarterly product roadmap
  21. 21. Define product roadmap based on user journey
  22. 22. A Key metrics (1-3 max) B A1 A2 B1 B2A3 B3 Granular metrics (to drive key metrics up) Features (list of features, how to evaluate, incremental development) A11 A12 A13 A21 A22 A23 A31 A32 A33 B11 B12 B13 B21 B22 B23 B33 B32 B33 Expected output board sample
  23. 23. Quarterly Planning Meeting, No Presentation Tool focus on Team Collaboration
  24. 24. Growth the numbers, do experiments
  25. 25. Each focused team has autonomy to growth the numbers KMK Labs Focused Team 1.Vidio player team 2.Recommendation team 3.Web team 4.Mobile apps team 1.Consumption team 2.Search team 3.Web team 4.Mobile apps team Focused team reduce communication complexity and focus on goals
  26. 26. • We do at least 1-2 experiments per week • Web platform with Google Analytics Experiment, Mobile apps with Apptimize • Some experiments • Compare related article algorithm • Compare call to action to subscribe newsletter • Compare front page layout 1 column vs 2 column • etc Make mistakes faster with experiments Create a culture in which you accept that mistakes are inevitable
  27. 27. A/B Testing with Google Analytics Experiments (Setup)
  28. 28. A/B Testing with Google Analytics Experiments (Results)
  29. 29. One metric focus: CTR related for mobile & desktop 5 cycles of improvement, over 1 month 22/3 - 22/4 From -19% vs Gravity to +2% How ? Case Study: Vidio Recommendation
  30. 30. Case Study: Reactions One metric focus: Increase engagement from reactions From fake reactions -> working reactions -> new design reactions -> discover similar reactions and improve register and login process
  31. 31. Each team has their own dashboard to track goals + Overview Track features + analisis.io
  32. 32. Thank you!

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