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Mastering effective communication - Tech in Asia

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Mastering Communication for Product Manager at Tech in Asia Product Development Conference 2017

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Mastering effective communication - Tech in Asia

  1. 1. Mastering Effective Communication for Product Manager Product Development Conference 2017
  2. 2. Hadikusuma Wahab @dhiku VP Product at KMK Online Publishing, Video, and Messaging Platform Business Process & Intelligence Manager Emtek Tbk, Coca-Cola, and Danone Java Engineer TelkomSigma Education Background Computer Science & MBA BBM
  3. 3. A day in life of a product manager
  4. 4. ref: https://www.intercom.com/books/product-management
  5. 5. Everybody needs something. Now! what you gave last week maybe too complicated, too simple, or too high level
  6. 6. Understanding The Product Network ref: https://medium.com/startup-grind/a-map-of-white-space-for-product-managers-17d65c397749
  7. 7. A great product manager is capable of openly and empathetically listening to customer needs, aligning those needs with the company’s goals, and articulating a plan to internal stakeholders ref: https://medium.com/on-human-centric-systems/a-new-skill-model-for-product-managers-71769a2de7b7
  8. 8. As a product manager, the better you communicate, the easier your job will be. How?
  9. 9. Understand the Common Principles Practice active listening and be the last one to speak People can’t know what you don’t tell them. be thorough and provide context Clarity over comfort, crystal clear and actionable
  10. 10. Improve your white boarding skill
  11. 11. Learn how to sketch better
  12. 12. Practice your presentation skill Be a good storyteller Verbal communication skills matters, but eye contact, gestures, tone of voice also just as important
  13. 13. How to get more effective and better in collaboration?
  14. 14. Share common goals to the team Get everyone on the same page Iterate your product vision Define Metrics
  15. 15. Get regular! Balance the time you spend together and apart Regular meeting weekly, biweekly, or monthly
  16. 16. Effective use of product tools +
  17. 17. Build relationship, trust, and respect Communication survival guide to Engineers, Designer, and Management
  18. 18. Communication with Engineers Involve them on the process (share data, design sprint ) Build relationships with engineers so they know the ‘why’ not just the ‘what.’ Try to learn their language, tech stack, performance, optimization, file size, etc
  19. 19. Communication with Designers Explain user problem Give room for creativity, set boundary Learn how to give a better design feedback
  20. 20. Communication with Management Team Elevator pitch about understand what the team is working on and your priority (roadmap) Use data to support your ideas Over communicate in terms of crisis, understand when to escalate
  21. 21. Communicating well does not simply mean communicate often. instead, knowing a) what level of detail they should share, b) at what frequency, and c) with whom
  22. 22. It’s also important to regularly praise and publicly amplify the good work your team is doing Value the process, celebrate the results
  23. 23. Framework for Effective Product Manager S C O R E Strategy Communication Organization Research Execution Good communicator is key skill as product manager, however to become effective product manager you also need to possess these skills
  24. 24. Thank you! email? hadikusuma.wahab@gmail.com

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