Distill

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16 likes•6,740 views

After designing and building software for clients on more than 100 products over the last 20 years, it's become painfully obvious that there's no shortage of great ideas for new products. Equally obvious is that starting with a great idea doesn't necessarily mean you’ll wind up with a great product. Almost every wildly successful startup has found said success with a completely different product than they originally set out to build. How have these teams found the secret successful product hiding in the heap of (mostly unused) features their team is furiously designing, building, shipping, and supporting? Sure, you're supposed to get out of the building and talk to customers, but how do you actually do it, and what do you once you have? And what if you got into this whole industry partly because you don't actually like talking to people? In this issue: • 1 question you should be asking everyone you meet • 3 folds to a piece of paper that can turn anyone into a designer • 8 hours that just might turn your product into the next big thing • 100 dollars you should be spending on TaskRabbit every month

Technology Entertainment & Humor

Empathy interviews
Opportunity statement
Provisional personas
Experience map
Six-up sketches
Paper prototypes
Wireframe walkthrough
Story writing & mapping
Cross-functional pairing
Three on Thursdays

Empathy interviews
Six-up sketches
Three on Thursdays
Opportunity statement
Provisional personas
Experience map
Paper prototypes
Wireframe walkthrough
Story writing & mapping
Cross-functional pairing

Family
Occupation
Recreation
Dreams
Lifehacker

“When’s the last
time you ____?”
d.school

“When’s the last
time you visited a
museum?”
Asian Art Museum

“When’s the last
time you swiped
your credit
card?”
Square

“When’s the last
time you talked
to someone
remote at least
10 minutes?” Skype

Chown
/CHōn/ v.
To change the
ownership of a ﬁle [or
idea]. @dhendee?

“How might we
use technology to
reduce fraud?”
Square

“How might we
extend our visitor
experience?”
Asian Art Museum

“How might we
facilitate valuable
conversations?”
Skype

Guerrilla Usability
Testing
Steve Krug, Don’t Make Me Think

“Are you a
consultant who
uses video chat in
your work?”
Skype

“Do you never
carry any cash in
your wallet?”
Square

“Have you visited
a Bay Area
museum in the
past year?”
Asian Art Museum

Just go back to
your desk and do
the job it says on
your business
card.

stickies.io
storymapper.io
Tinderbox
@carbonﬁve

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1. Leaner, Meaner Design @dhendee

2. Leaner, Meaner Design @dhendee

3. carbonﬁve.com

4. carbonﬁve.com

5. carbonﬁve.com

6. “How should we build it?”

7. “What should we build?”

8. SFMOMA

9. SFMOMA

10.

11. Asian Art Museum

12. Asian Art Museum

13.

14. Hire some rad designers.

15. Hire some rad designers.

16. Hire some rad designers.

17. Cross-train.

18. Cross-train.

19. Cross-train.

20. Effective

21. Simple

22. Iterative

23. Collaborative

24. Lean UX

25. Agile Product Development

26. Top 3

27. Empathy interviews Opportunity statement Provisional personas Experience map Six-up sketches Paper prototypes Wireframe walkthrough Story writing & mapping Cross-functional pairing Three on Thursdays

28. Empathy interviews Six-up sketches Three on Thursdays Opportunity statement Provisional personas Experience map Paper prototypes Wireframe walkthrough Story writing & mapping Cross-functional pairing

29. Empathy Interviews d.school

30. Empathy Interviews d.school

31. Talking to customers is great...

32. ...unless you’re an introvert.

33. The FORD technique. Lifehacker

34. Family Occupation Recreation Dreams Lifehacker

35. “When’s the last time you ____?” d.school

36. “When’s the last time you visited a museum?” Asian Art Museum

37. “When’s the last time you swiped your credit card?” Square

38. “When’s the last time you talked to someone remote at least 10 minutes?” Skype

39. How/Why Laddering d.school

40. Do they have the problem?