Design for Entrepreneurs

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Primer on design presented by Rick McMullen of Contunuum at HackingIAP 2012

Published in: Education, Design, Business
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  • The hospital patient room is fundamental to the quality of care of the patient. If a new system can make the caregiver more effective, the patient will do better. Collaborating with Herman Miller, our researchers and designers talked with more than 550 clinicians, hospital administrators, architects, and designers to discover the most important unmet needs in how patient and exam rooms are designed today.
  • We believe that successful innovation starts with solving real problems in people’s lives, but real impact is driven when we find the optimal balance along four key dimensions
  • We believe that successful innovation starts with solving real problems in people’s lives, but real impact is driven when we find the optimal balance along four key dimensions
  • Design for Entrepreneurs

    1. 1. DESIGN FORENTREPRENEURSRoderick McMullen, Designer January 10, 2011 © 2011 Continuum LLC Proprietary & Confidential
    2. 2. WHO’S IN THE ROOM? © 2011 Continuum LLC Proprietary & Confidential 2
    3. 3. WHAT IS DESIGN? © 2011 Continuum LLC Proprietary & Confidential 3
    4. 4. There are many definitions ofdesign. © 2011 Continuum LLC Proprietary & Confidential 4
    5. 5. Design isinitiating changein man-madethings.© 2011 Continuum LLC Proprietary & Confidential 5
    6. 6. Design is the transformation of existing conditions intopreferred ones. © 2011 Continuum LLC Proprietary & Confidential 6
    7. 7. Design is that area of human experience, skill, andknowledge which is concerned with man’s ability tomold his environment to suit his material and spiritualneeds © 2011 Continuum LLC Proprietary & Confidential 7
    8. 8. Design is how it works © 2011 Continuum LLC Proprietary & Confidential 8
    9. 9. WHAT MATTERS IS THATDESIGN METHODS AREUSEFUL FOR SOLVING AWIDE VARIETY OFBUSINESS PROBLEMS © 2011 Continuum LLC Proprietary & Confidential 9
    10. 10. © 2011 Continuum LLC Proprietary & Confidential 10
    11. 11. © 2011 Continuum LLC Proprietary & Confidential 11
    12. 12. © 2011 Continuum LLC Proprietary & Confidential 12
    13. 13. © 2011 Continuum LLC Proprietary & Confidential 13
    14. 14. © 2011 Continuum LLC Proprietary & Confidential 14
    15. 15. © 2011 Continuum LLC Proprietary & Confidential 15
    16. 16. © 2011 Continuum LLC Proprietary & Confidential 16
    17. 17. © 2011 Continuum LLC Proprietary & Confidential 17
    18. 18. Driving business impact © 2011 Continuum LLC Proprietary & Confidential 18
    19. 19. How do you know you’re moving in the right direction whenthere’s no right answer? © 2011 Continuum LLC Proprietary & Confidential 19
    20. 20. Human behavior is the hardest thing to predict and control. © 2011 Continuum LLC Proprietary & Confidential 20
    21. 21. The right idea:Understanding consumers © 2011 Continuum LLC Proprietary & Confidential 21
    22. 22. The right idea:Understanding consumers THIS YOU CAN ONLY LEARN FROM YOUR CUSTOMER © 2011 Continuum LLC Proprietary & Confidential 22
    23. 23. The right idea:Understanding consumers THIS YOU CAN ONLY LEARN FROM YOUR CUSTOMER THIS IS YOUR JOB © 2011 Continuum LLC Proprietary & Confidential 23
    24. 24. Every Touchpoint Matters Service strategy Branded Enabling Experience DesignDigital design DIGITAL TOUCHPOINT Business designBrand design ENVIRONMENT TOUCHPOINT Systems designEnvironment STAFF TOUCHPOINTdesign CONSUMER COMPANY Technology PRINT TOUCHPOINT DevelopmentProduct design PRODUCT TOUCHPOINT Experiential modeling © 2011 Continuum LLC Proprietary & Confidential 24
    25. 25. Understanding the Customer’s Journey © 2011 Continuum LLC Proprietary & Confidential 25
    26. 26. © 2011 Continuum LLC Proprietary & Confidential 26
    27. 27. © 2011 Continuum LLC Proprietary & Confidential 27
    28. 28. © 2011 Continuum LLC Proprietary & Confidential 28
    29. 29. Trial and Error, Glorified (barely) © 2011 Continuum LLC Proprietary & Confidential 29
    30. 30. Approach Overview © 2011 Continuum LLC Proprietary & Confidential 30
    31. 31. OR MORE SIMPLY:1. TALK TO PEOPLE2. ANALYZE WHAT THEY SAID3. GENERATE SOLUTIONS4. BUILD, TEST, REPEAT © 2011 Continuum LLC Proprietary & Confidential 31
    32. 32. THANK YOUCONTINUUMINNOVATION.COM © 2011 Continuum LLC Proprietary & Confidential 32

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