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After designing and building software for clients on more than 100 products over the last 20 years, it's become painfully obvious that there's no shortage of great ideas for new products. Equally obvious is that starting with a great idea doesn't necessarily mean you’ll wind up with a great product. Almost every wildly successful startup has found said success with a completely different product than they originally set out to build.

How have these teams found the secret successful product hiding in the heap of (mostly unused) features their team is furiously designing, building, shipping, and supporting? Sure, you're supposed to get out of the building and talk to customers, but how do you actually do it, and what do you once you have? And what if you got into this whole industry partly because you don't actually like talking to people?

In this issue:
• 1 question you should be asking everyone you meet
• 3 folds to a piece of paper that can turn anyone into a designer
• 8 hours that just might turn your product into the next big thing
• 100 dollars you should be spending on TaskRabbit every month

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  1. Leaner, Meaner Design @dhendee
  2. Leaner, Meaner Design @dhendee
  6. “How should we build it?”
  7. “What should we build?”
  10. Asian Art Museum
  11. Asian Art Museum
  12. Hire some rad designers.
  13. Hire some rad designers.
  14. Hire some rad designers.
  15. Cross-train.
  16. Cross-train.
  17. Cross-train.
  18. Effective
  19. Simple
  20. Iterative
  21. Collaborative
  22. Lean UX
  23. Agile Product Development
  24. Top 3
  25. Empathy interviews Opportunity statement Provisional personas Experience map Six-up sketches Paper prototypes Wireframe walkthrough Story writing & mapping Cross-functional pairing Three on Thursdays
  26. Empathy interviews Six-up sketches Three on Thursdays Opportunity statement Provisional personas Experience map Paper prototypes Wireframe walkthrough Story writing & mapping Cross-functional pairing
  27. Empathy Interviews
  28. Empathy Interviews
  29. Talking to customers is great...
  30. ...unless you’re an introvert.
  31. The FORD technique. Lifehacker
  32. Family Occupation Recreation Dreams Lifehacker
  33. “When’s the last time you ____?”
  34. “When’s the last time you visited a museum?” Asian Art Museum
  35. “When’s the last time you swiped your credit card?” Square
  36. “When’s the last time you talked to someone remote at least 10 minutes?” Skype
  37. How/Why Laddering
  38. Do they have the problem?
  39. How do they solve it now?
  40. “Who should I talk to next?”
  41. Needs & Insights
  42. Externalize
  43. Externalize
  44. Six-up Sketches LUXr
  45. Structured Brainstorming
  46. Six sketches...
  47. six minutes.
  48. six minutes
  49. Group ownership of ideas.
  50. Chown /CHōn/ v. To change the ownership of a file [or idea]. @dhendee?
  51. “How might we __________?”
  52. “How might we use technology to reduce fraud?” Square
  53. “How might we extend our visitor experience?” Asian Art Museum
  54. “How might we facilitate valuable conversations?” Skype
  55. Show & Tell
  56. Show & Tell
  57. Dot-vote
  58. Prototype
  59. Prototype
  60. Three on Thursdays LUXr via Carbon Five
  61. Guerrilla Usability Testing Steve Krug, Don’t Make Me Think
  62. Write a screener.
  63. “Are you a consultant who uses video chat in your work?” Skype
  64. “Do you never carry any cash in your wallet?” Square
  65. “Have you visited a Bay Area museum in the past year?” Asian Art Museum
  66. Craigslist
  67. TaskRabbit
  68. LinkedIn
  69. Externalize
  70. 9am 11am 1pm
  71. 9am 11am 1pm
  72. Empathy Interview
  73. Single use case.
  74. Think Aloud Protocol
  75. “What do you think will happen next?”
  76. One idea per sticky.
  77. One idea per sticky.
  78. Only fix the three most broken things.
  79. Only fix the three most broken things.
  80. So Now What?
  81. Just go back to your desk and do the job it says on your business card.
  82. Be agnostic.
  83. But Why?
  84. On your next feature...
  85. ...try six-up sketches.
  86. At your next hackathon:
  87. Talk to People
  88. Create Together
  89. Experiment
  90. Now who’s a designer?
  91. Thanks!
  92. Thanks!
  93. Tinderbox @carbonfive