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Marketing Aspects and Strategies of Mutual Funds

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Dhirendra Singh
Dhirendra Singh

marketing aspect of mutual funds-marketing ppt

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MARKETING ASPECTS OF MUTUAL FUND DHIRENDRA SINGH KOMAL DEVI SURENDRA KUMAR MISHRA RAMAKANTA SAHOO MOUMITA PAUL
WHAT IS MUTUAL FUND?
 
BASIC CONCEPTS OF MUTUAL FUND ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF MUTUAL FUND
VARIOUS PRODUCTS OF MUTUAL FUNDS ,[object Object],[object Object],[object Object],[object Object]
MARKETING CONCEPTS OF MUTUAL FUND The mutual funds market can be segmented into growth fund, income fund, balanced fund and money-market fund, based on the customer’s investment objective.
WHO ARE THE CUSTOMERS? ,[object Object],[object Object],[object Object],[object Object]
HOW ARE MF PRODUCTS PROMOTED IN THE MARKET? ,[object Object],[object Object],[object Object],[object Object]
ADVERTISEMENTS
CAMPAIGNS ,[object Object],[object Object],[object Object]
EDUCATION PROGRAM ,[object Object],[object Object]
BY EXISTING CUSTOMERS ,[object Object],[object Object],[object Object]
 
 
HOW ARE MUTUAL FUNDS MARKETED? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIRECT MARKETING ,[object Object],[object Object],[object Object],[object Object]
THROUGH DISTRIBUTOR ,[object Object],[object Object]
THROUGH BANKS ,[object Object],[object Object]
POST OFFICES ,[object Object],[object Object],[object Object]
THE OVERALL VIEW OF THE INTERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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