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Isaac Saldana, Jose Lopez, Tim Jenkins, Kyle Kermgard We make email delivery easy Welcome
Email Categories • Personal • Marketing • Transactional
• Examples of transactional emails… Transactional Emails
Friend Requests
Twitter Followers
Shipping Alerts
Transactional Email Problems • Deliverability • Scalability • Lack of insight • Time consuming
Email Delivery Made Easy Easy integration | Hosted service | Zero coding
Deliverability • 20% non-delivery is typical • Costly – missed opportunities – If 1% of Ebay’s yearly email is missing the...
Deliverability (solved) DKIM DomainKeys ISP Rate Limits SPF CAN-SPAMUnsubscribes Delivery Monitoring RDNS Feedback Loop So...
Scalability The more email sent the more hardware needed, more software to configure, and more servers to maintain.
Scalability (solved) SendGrid is a cloud-based service that scales on demand
Lack of Insight after delivery
Metrics Provided by SendGrid
Time Consuming • Comply with CAN-SPAM • Manage unsubscribes • Add corporate branding
Before SendGrid
Apply Filters
After Enhancement
Marketing 100 million/day Market Size Transactional 600 million/day
Many others sending emails
Competition Services Products SendGrid Deliverability Scalability Metrics Enhancement --- Integration Administration Affor...
Revenue Model Basic Silver Gold Platinum Monthly Price $9.95 $79.95 $199.95 $799.95 Price per email $0.001 $0.00075 $0.000...
• Direct – Ad campaigns – Social media marketing – Open source integration • Distribution channels – Hosting companies – S...
• Nearly 100 paying customers • Over 150 million emails sent • 3 million emails per day Progress
• Raise $300k – Solid Sales & Marketing – 400 customers – $60k monthly recurring revenue • Investors – Email experience – ...
Isaac Saldana, CEO Email: isaac@sendgrid.com Twitter: @isaldana Thank You
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Sendgrid pitch deck

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From Techstars, 2009. This was used to raise ~750k in the original seed round. The company later sold for $2B.

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Sendgrid pitch deck

  1. 1. Isaac Saldana, Jose Lopez, Tim Jenkins, Kyle Kermgard We make email delivery easy Welcome
  2. 2. Email Categories • Personal • Marketing • Transactional
  3. 3. • Examples of transactional emails… Transactional Emails
  4. 4. Friend Requests
  5. 5. Twitter Followers
  6. 6. Shipping Alerts
  7. 7. Transactional Email Problems • Deliverability • Scalability • Lack of insight • Time consuming
  8. 8. Email Delivery Made Easy Easy integration | Hosted service | Zero coding
  9. 9. Deliverability • 20% non-delivery is typical • Costly – missed opportunities – If 1% of Ebay’s yearly email is missing they lose $14 million dollars
  10. 10. Deliverability (solved) DKIM DomainKeys ISP Rate Limits SPF CAN-SPAMUnsubscribes Delivery Monitoring RDNS Feedback Loop Soft/Hard Bounces Expert system in transactional email to solve problems. On average users increase 20% deliverability by using SendGrid
  11. 11. Scalability The more email sent the more hardware needed, more software to configure, and more servers to maintain.
  12. 12. Scalability (solved) SendGrid is a cloud-based service that scales on demand
  13. 13. Lack of Insight after delivery
  14. 14. Metrics Provided by SendGrid
  15. 15. Time Consuming • Comply with CAN-SPAM • Manage unsubscribes • Add corporate branding
  16. 16. Before SendGrid
  17. 17. Apply Filters
  18. 18. After Enhancement
  19. 19. Marketing 100 million/day Market Size Transactional 600 million/day
  20. 20. Many others sending emails
  21. 21. Competition Services Products SendGrid Deliverability Scalability Metrics Enhancement --- Integration Administration Affordability Flexibility --- ---
  22. 22. Revenue Model Basic Silver Gold Platinum Monthly Price $9.95 $79.95 $199.95 $799.95 Price per email $0.001 $0.00075 $0.00050 $0.00045 Custom IP Click Tracking Open Tracking White label Reseller Panel Priority Support
  23. 23. • Direct – Ad campaigns – Social media marketing – Open source integration • Distribution channels – Hosting companies – Systems administrators – Web development firms Customer Acquisition
  24. 24. • Nearly 100 paying customers • Over 150 million emails sent • 3 million emails per day Progress
  25. 25. • Raise $300k – Solid Sales & Marketing – 400 customers – $60k monthly recurring revenue • Investors – Email experience – Contacts with hosting providers – Mentorship Goals
  26. 26. Isaac Saldana, CEO Email: isaac@sendgrid.com Twitter: @isaldana Thank You

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