LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure

LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure

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  Learn How SendGridReplacesYour Outbound Email InfrastructureElmer ThomasDeveloper EvangelistElmer.Thomas@SendGrid.comPrepared forLAMPsig- Los Angeles Web Development User Group
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  About SendGridFounded August2009TechStars 2009 GraduateLocationsHeadquarters: Boulder, CO Office: Anaheim, CAVenture Backed: $5.75 millionFoundry GroupHighway 12 VenturesAngel Investors Dave McClure, Jeff Clavier, David Cohen, Matt Mullenweg, Scott Petry
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  Currently Sending Over2Billion Emails Every Month for Over 30,000 Customers (and Growing)!
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  What We BelieveEmailis... essential to your business the best way to communicate with customersWe want YOU to focus on developing killer apps, not building out an email infrastructure.
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  The Problem20% ofEmails Missing or 
Caught by Spam Filters
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  The ProblemIt isNon-Trivial to Build an Email Infrastructure.
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  Categories of Email
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  Categories of Email
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  Categories of Email
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  Example Transactional EmailsFacebook& LinkedIn Friend RequestsTwitter.com Follower UpdatesShipping Alerts Sign Up Verifications / Double Opt-In
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  Why Not DIY?
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  What Does SendGridOffer?
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  Email Deliverability Onaverage, 20% of legitimate emails never reach the inbox.SendGrid addresses this problem through a unique combination of technology and best practices:Validation via DKIM, SPF and Sender-IDRegular reputation monitoringDedicated IP addresses Whitelabeling and link customizationSpam filter testingFeedback LoopsISP monitoring and deliverability outreach
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  ScalabilityOur cloud infrastructureroutinely delivers over a 2 billion emails every month and is ready to scale on demand.Whether you need to send 200 emails a day or 200 million emails a day, we adjust dynamically to meet your needs.Our infrastructure eliminates the need for you to to predict, provision and maintain mail server capacity.
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  AnalyticsSendGrid provides powerfuldata and the insight you need to achieve your email objectives.Track opens, unique opens, clicks, unsubscribes and more.Segment metrics and ROI performance by email type, campaign, or custom categories.Monitor deliverability metrics to determine requests, bounces, delivered rates, blocks and spam reports.
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  Integration OptionsIntegrate withour SMTP relay or with our robust APIs for custom integration.API set includes:SMTP: Deliver custom handling instructions for email through a JSON header.Web: Deliver custom handling instructions for email through secure REST API.Event: Notifies a URL real-time of events such as opens, clicks, bounces, spam reports, and unsubscribes.Parse: Parses content and attachments of incoming email and posts it to your web application.OEM: Build your own product/service on top of SendGrid’s powerful email infrastructure.
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  Basic SMTP Configuration
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  SMTP API
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  Web APISend mailRetrievelists - bounces, unsubscribes, spam reportsRetrieve statistics – <requests>12342</requests> <bounces>12</bounces> <clicks>10223</clicks> <opens>9992</opens> <spamreports>5</spamreports> <unique_clicks>3</unique_clicks> <unique_opens>6</unique_opens><blocked>7</blocked>Pretty much anything that can be manipulated via the website can be done via the API - user profile information, app settings, etc.
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  Event CallbacksArray( [email] => brandon.west@sendgrid.com [event] => processed)Array( [email] => brandon.west@sendgrid.com [response] => 250 2.0.0 OK 1312487387 f25si6410849yhn.68 [event] => delivered)Array( [email] => brandon.west@sendgrid.com [event] => open)
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  Parsing Incoming Emails PointMX record to mx.sendgrid.netDefine the hostname and callback URIReceived messages are parsed and POSTed[attachments] => 0[dkim] => {@gmail.com : pass}[subject] => test[to] => demo@brandonmwest.com[text] => 12[from] => Brandon West <brawest@gmail.com>[envelope] => {\"to\":[\"demo@brandonmwest.com\"],\"from\":\"brawest@gmail.com\"}[charsets] => {\"to\":\"UTF-8\",\"subject\":\"UTF-8\",\"from\":\"UTF-8\",\"text\":\"us-ascii\"}[SPF] => pass
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  Apps for EnhancingYour EmailEmail to PhoneEmail to TwitterNewslettersDomain KeysEvent NotificationClick TrackingOpen TrackingSPAM CheckerGoogle AnalyticsAddress WhitelistEven More Apps on SendGrid.com
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  What’s New?Infrastructure Improvementsfreemail:direct:200 /dayHeroku: 200 /dayRackspace: 40,000 /month Softlayer: 25,000 /monthLite plan:.10 per thousand
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  Superior Customer SupportPhone,chat, and email support available to all customers:Critical Incident Support 24/7Weekdays 7am to 7pm Mountain Time Zone Extensive DocumentationOnline Knowledge BaseActive Support Community
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  Q & AContactme at Elmer.Thomas@SendGrid.com when you are ready to go to production and I’ll set you up with a discount.