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New to and needing a quick orientation to bring you up to speed? Join us for this series of brief introductory sessions on, the world’s leading cloud platform that lets you build apps rapidly using configuration-driven development and powerful programmatic logic.

Each Friday one of our experts will walk you through one of the core elements of the platform and cover the basics you need to build your first app in the cloud. Each session is 30 minutes long.

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  1. 1. Intro to Apex Build Innovative Mobile Business Apps...Fast
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Follow Salesforce Developers for the Latest News Salesforce Developers +Salesforce Developers Salesforce Developers Salesforce Developers The video will be posted to YouTube & we will send you an email notification. This webinar is being recorded! @salesforcedevs / #forcefriday
  4. 4. Two Approaches to Development Visualforce Pages Visualforce Components Apex Controllers Apex Triggers Metadata API REST API Bulk API Formula Fields Validation Rules Workflows and Approvals Custom Objects Custom Fields Relationships Page Layouts Record Types User Interface Business Logic Data Model Declarative Approach Programmatic Approach
  5. 5. Every Object, Every Field: Apex Enabled Visualforce Pages Visualforce Components Apex Controllers Apex Triggers Custom UI Custom Logic Standard Objects Custom Objects
  6. 6. • Object-Oriented Language • Dot Notation Syntax • Cloud based development What is Apex?
  7. 7. • Browser Based IDE • Create and Edit Classes • Create and Edit Triggers • Run Unit Tests • Review Debug Logs Developer Console
  8. 8. Apex and Visualforce Custom Apex Controller Custom UI
  9. 9. • Event Based Logic • Associated with Object Types • Before or After: • Insert • Update • Delete • Undelete Apex Triggers
  10. 10. Trigger Logic ▪ trigger LineItemTrigger on Line_Item__c ▪ (before insert, before update) { //separate before and after ▪ if(Trigger.isBefore) { //separate events ▪ if(Trigger.isInsert) { ▪ System.debug(‘BEFORE INSERT’); ▪ ▪ DelegateClass.performLogic(; ▪
  11. 11. • Batchable • Scheduled • Email • REST Services Apex Interfaces and Annotations
  12. 12. Schedulable Interface global with sharing class WarehouseUtil implements Schedulable { //General constructor global WarehouseUtil() {} //Scheduled execute global void execute(SchedulableContext ctx) { //Use static method for checking dated invoices WarehouseUtil.checkForDatedInvoices(); }
  13. 13. • Code to test code • Tests can mirror user expectations • System Asserts increase predictability • Line Coverage increase predictability Unit Testing
  14. 14. • 75% Coverage for Production • Develop in: • Sandboxes • Developer Editions • Migration Tool • CLI • Eclipse Plugin Deploying Your Code
  15. 15. ▪ Apex is the programming language on Salesforce1 ▪ Syntax and Structure similar to C# and Java –Variables, loops, classes, interfaces, collections, etc. ▪ Many unique convenience features –Tight binding with your Salesforce data model –Simple data manipulation calls –SOQL for querying records into variables –Annotations & keywords – webservice, @isTest, @RestResource, etc. –Integrated testing framework with data teardown Let’s Recap
  16. 16. ▪ Developer Edition – Free Sign-up ▪ Apex Workbook ▪ Apex Resource Page ▪ Discussion Boards Resources
  17. 17. More Free Online Tutorials New App Builders developer-workshop Developer Workshop Fast Track Tutorial for Experienced Developers Experienced App Builders
  18. 18. BRAND NEW! Introducing Trailhead Challenge Yourself!