1. The Company Urban Screen Spa was established in Milan on 2007 with the aim of creating in Italy and Europe a network of interactive media facades. The latest developments in communication technology through LED architecture and the development of the interactivity raise the issue and the opportunity to create structures of valuable architectural, substantial functionality, ease of use and installation in urban and suburban. Medialization of the urban context is one of the scenarios in the near future. Communication, art, advertising will become increasingly part of iconography and street decorum. This belief has convinced the investors into setting up of Urban Screen Spa, winner in September 2007 for the first project of urban medialization in Italy with a media facade of 487 square meters located on the construction site of Arengario Palace on Duomo Square, Milan - project Mia / Milano In Alto ).The Mia is the largest multimedia LED architecture in Europe. Urban Screen Spa is managed by Filippo Montesi (President), Andrea Di Stefano (Board Member) and Valerio Ventura (Board Member and CMO). It focuses on designing, producing and managing interactive urban media facades, providing a complete know-how under a conceptual, engineering and contents managing profile also by keeping relationships with institutional and commercial partners for the programm .

2. URBAN SCREEN PROMOTION Effective ad tool