Castles & Clouds: some ideas on the near future
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Talk given at the Guardian Masterclass on the digital economy hosted by General Assembly. http://www.guardian.co.uk/guardian-masterclasses/6
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Castles & Clouds: some ideas on the near future
- 1. Castles & clouds Some ideas of a near future Guardian Masterclass April 2012
- 2. About me Studied product & interaction design Worked for web startups Co-founded Tinker London (2007-2010) Consultant at Designswarm Founder of Good Night Lamp I have worked with EDF, BBC, BT, Nokia, Evening Standard, National Geographic.
- 3. “The best way to predict the future is to invent it.” Alan Kay
- 4. “An invention is a unique or novel device, method, composition, process or discovery.”
- 5. The future might be experienced through a unique or novel device, method, composition, process or discovery.
- 6. To see the future we have to find out where the unique or novel devices, methods, compositions, processes or discoveries are going to come from.
- 9. Arduino
- 10. Arduino.cc Lauched in 2006 Open source hardware & software Made in Italy Sold 150K + £18 Used by artists, students, now r&d. Used by developers who want to extend the web into the real world.
- 22. Internet of things? Letting the internet & technology change our relationship to everyday products through complex interactions.
- 24. Internet of things: Corporate messaging Consumer devices Small startups
- 27. Nokia + Arduino
- 40. Consumer devices + platforms Ambient Orb Ambient Umbrella Nike + iPod Nabaztag
- 56. Startups
- 59. Good Night Lamp
- 62. So what? Who cares? What’s new?
- 63. The impact on product development The traditional model of r&d
- 64. We should Let me ask Let’s have make the design a meeting Ax1 >> department >> Ok send the Hmm, that’s Let’s have specs to the not really what a meeting engineering >> we asked for >> & establish department. requirements Let’s email Let’s get this That just cost them a >> prototyped with >> £25K document the CNC machine
- 66. I want I spend Look at to make Ax1 >> Google >> £12 at Shapeways I make a I post it on I link to prototype >> my blog >> it on Twitter I put it on I get 300K Now Kickstarter >> from 300 >> people what?
- 67. Beware of IFF* *The Internet Fridge factor
- 68. Sometimes good ideas don’t make good products. Or take a really long time.
- 70. 1931.
- 71. 2012?
- 72. “The best way to predict the future is to invent it.” Alan Kay
- 73. How you invent How you fund How you sustain an idea How you create a market
- 74. Book an Arduino class http://www.spacestudios.org.uk/whats-on/courses- Follow #iot on Twitter Read some books
Editor's Notes
- Lewis Hine http://www.archives.gov/press/press-kits/picturing-the-century-photos/old-timer-structural-worker.jpg
- The reasons why IOT came about with Arduino are quite obvious: it’s a cheap (20 euro) open source platform that allows you to program a chip and connect it to the real world, with no prior knowledge of electronics or coding. As an idea, this is incredibly powerful and has allowed a smooth transition between a one-off and a final product.
- http://www.nermal.org/projects/catalog/
- Examples include: Catalog, Botanicalls, Kickbee.
- Examples include: Catalog, Botanicalls, Kickbee.
- http://bakertweet.com/
- http://japan.failedrobot.com/
- A little bit about myself I’m a designer and entrepreneur and I’ve been working around the internet of things since 2005. I started out as a product design student, then got an MA in interaction design, which is where I got interested in the impact of connectedness on everyday products. I worked for agencies and did some work online in digital strategy and design for a while, then started my own “smart product” studio called Tinker London. We worked with clients like EDF, BT, the BBC. After 4 years of being a manager, I went back to working as a consultant and designer in January 2011. I also collaborate with RIG London, a design partnership in the Silicon Roundabout.
- http://blogs.nokia.com/pushn900/what-is-push/
- http://www.pushsnowboarding.com/
- http://www.pushsnowboarding.com/
- http://www.engadget.com/2009/11/13/nasa-turnes-iphone-into-chemical-sensor-can-an-app-store-reject/
- http://en.wikipedia.org/wiki/Ambient_Devices http://ambientdevices.com/cat/products.html
- An assumed 200K units sold Price tag of around £200 http://nearfuturelaboratory.com/pasta-and-vinegar/2007/05/29/nabaztag-sales-figures/
- http://www.fitbit.com/
- If you think of what the typical r&d path might have been in a large organisation, I woul venture it might look like this. http://en.wikipedia.org/wiki/Acme_Corporation
- However, the situation is now completely different. http://www.funnyname.com/anonymous.html
- So now what? This is where the challenges I talked about earlier need to be addressed.