17. 17
LOCAL → INSTITUTIONAL → DISTRIBUTED
DMLG
TAKEN ON PEERS
IN THE HANDS OF THE MASSES
TRANSPARENT
SHIFT
TAKEN ON FAITH
IN THE HANDS OF A FEW
BEHIND CLOSED DOORS
TAKEN ON NEIGHBOURS
IN THE HANDS OF THE TRIBE
TRANSPARENT
46. 46
DMLG
IF YOU’RE CONFIDENT IN
SOMEONE’S EXPERTISE, YOU’RE
MORE LIKELY TO BE CONFIDENT IN
THE QUALITY OF THE LATTER’S
OFFERING, NO MATTER IF YOU’VE
EVER MET.
55. 55
WOULD YOU RATHER CALL OUT ON
SOMEBODY TELLING YOU (S)HE IS
AN EXPERT AT SOMETHING WITH
LIMITED EXPERTISE-RELATED
DIGITAL FOOTPRINT OR...
DMLG
56. 56
…ON SOMEBODY TELLING YOU (S)HE IS
AN EXPERT AT SOMETHING WITH
LOTS OF EXPERTISE-RELATED
ARTICLES, VIDEOS, LINKEDIN
RECOMMENDATIONS, STRONG SOCIAL
MEDIA FOLLOWING, YOU NAME IT?
DMLG