Get this template plus 350+ other premium business tools & templates at www.demandmetric.com

1. PR Agency Selection Tool
PR Agency 1
People
Evaluation Criteria Score Areas of Concern
We have good chemistry with this agency. 3
We trust the agency's leadership. 1
We know the specific agency representatives we will work with day-to-day. 3
The agency is a good fit for our culture and there is obvious synergy between our teams. 4
The agency staff have acceptable tenure - their relationships with clients they support don't turnover
often. 5
There is a high level of energy and professionalism exhibited by the agency staff. 2
The agency has a excellent reputation with the media. 3
The agency can bring creativity and leadership to our PR function. 4
The agency has been responsive to our requests. 3
Morale at the agency seems high - it is a fun place to work. 3
Experience, Skill-Set & Approach
Evaluation Criteria Score Areas of Concern
The agency understands our business. 4

2. The agency has existing relationships with important media, analysts and other centers of influence. 1
The agency's focus and expertise is well aligned with our business. 3
The quality and reputation of the agency's existing client set is good. 4
The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 2
There is demonstrated success across the full-spectrum of current communication channels. 3
We would not be one of the smaller clients of this agency. 4
The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 1
The agency has invested in the tools and technology to faciliate collaboration with clients and media. 5
Financial Considerations
Evaluation Criteria Score Areas of Concern
The proposed fee structure and terms for our agency relationship is reasonable. 1
The agency is stable financially and has a history of business success. 1
Additional expenses & costs are clearly outlined in the proposal. 3
The agency doesn't mark up and pass on expenses for things we can do ourselves (e.g. wire
distribution). 4
All training and relationship startup costs are clearly accounted for in the proposal. 1
Referrals
Evaluation Criteria Score Areas of Concern
The agency provided multiple client referrals. 1

3. The agency provided referrals from clients in our industry. 1
No major issues were raised by the agency's previous clients. 1
The agency produced results for the reference clients. 2
The agency does not currently work for one of our direct competitors. 1

4. PR Agency Selection Tool
PR Agency 2
People
Evaluation Criteria Score Areas of Concern
We have good chemistry with this agency. 4
We trust the agency's leadership. 5
We know the specific agency representatives we will work with day-to-day. 5
The agency is a good fit for our culture and there is obvious synergy between our teams. 4
The agency staff have acceptable tenure - their relationships with clients they support don't turnover
often. 5
There is a high level of energy and professionalism exhibited by the agency staff. 3
The agency has a excellent reputation with the media. 2
The agency can bring creativity and leadership to our PR function. 4
The agency has been responsive to our requests. 5
Morale at the agency seems high - it is a fun place to work. 4
Experience, Skill-Set & Approach
Evaluation Criteria Score Areas of Concern
The agency understands our business. 3

5. The agency has existing relationships with important media, analysts and other centers of influence. 1
The agency's focus and expertise is well aligned with our business. 4
The quality and reputation of the agency's existing client set is good. 5
The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 4
There is demonstrated success across the full-spectrum of current communication channels. 1
We would not be one of the smaller clients of this agency. 5
The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 2
The agency has invested in the tools and technology to faciliate collaboration with clients and media. 4
Financial Considerations
Evaluation Criteria Score Areas of Concern
The proposed fee structure and terms for our agency relationship is reasonable. 4
The agency is stable financially and has a history of business success. 4
Additional expenses & costs are clearly outlined in the proposal. 5
The agency doesn't mark up and pass on expenses for things we can do ourselves (e.g. wire
distribution). 1
All training and relationship startup costs are clearly accounted for in the proposal. 2
Referrals
Evaluation Criteria Score Areas of Concern
The agency provided multiple client referrals. 1

6. The agency provided referrals from clients in our industry. 3
No major issues were raised by the agency's previous clients. 4
The agency produced results for the reference clients. 2
The agency does not currently work for one of our direct competitors. 5

7. PR Agency Selection Tool
PR Agency 3
People
Evaluation Criteria Score Areas of Concern
We have good chemistry with this agency. 5
We trust the agency's leadership. 4
We know the specific agency representatives we will work with day-to-day. 2
The agency is a good fit for our culture and there is obvious synergy between our teams. 3
The agency staff have acceptable tenure - their relationships with clients they support don't turnover
often. 1
There is a high level of energy and professionalism exhibited by the agency staff. 4
The agency has a excellent reputation with the media. 3
The agency can bring creativity and leadership to our PR function. 2
The agency has been responsive to our requests. 1
Morale at the agency seems high - it is a fun place to work. 1
Experience, Skill-Set & Approach
Evaluation Criteria Score Areas of Concern
The agency understands our business. 3

8. The agency has existing relationships with important media, analysts and other centers of influence. 5
The agency's focus and expertise is well aligned with our business. 2
The quality and reputation of the agency's existing client set is good. 3
The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 1
There is demonstrated success across the full-spectrum of current communication channels. 5
We would not be one of the smaller clients of this agency. 4
The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 2
The agency has invested in the tools and technology to faciliate collaboration with clients and media. 3
Financial Considerations
Evaluation Criteria Score Areas of Concern
The proposed fee structure and terms for our agency relationship is reasonable. 2
The agency is stable financially and has a history of business success. 4
Additional expenses & costs are clearly outlined in the proposal. 5
The agency doesn't mark up and pass on expenses for things we can do ourselves (e.g. wire
distribution). 3
All training and relationship startup costs are clearly accounted for in the proposal. 1
Referrals
Evaluation Criteria Score Areas of Concern
The agency provided multiple client referrals. 5

9. The agency provided referrals from clients in our industry. 3
No major issues were raised by the agency's previous clients. 5
The agency produced results for the reference clients. 4
The agency does not currently work for one of our direct competitors. 4

10. Service Provider Selection Criteria Agency 1 Agency 2 Agency 3 Agency Rankings Diamond
People
People 3.1 4.1 2.6 5.0 Agency 1
4.0 Agency 2
3.0
Experience, Skill-Set & Approach 3.0 3.2 3.1 2.0
Agency 3
1.0
Experience,
Referrals 0.0 Skill-Set &
Financial Considerations 2.0 3.2 3.0 Approach
Referrals 1.2 3.0 4.2
`
Financial
Overall Averages 2.3 3.4 3.2 Considerations