Company profiling is an analytical tool that assesses a company's unique characteristics and performance. It measures variables like employee satisfaction to determine the company's current level of performance. The report goes into four levels of analysis - performance, behavior, motivation, and conceptual - to understand the reasons behind scores on each variable and their impact. Company profiling can help organizations understand themselves better, use their strengths strategically, develop training plans, and inform HR practices like recruitment and promotion.

2. What is company profiling?
What is company profiling?
the company profile
the company profile
It is an analytical tool that describes the company’s unique profile and interprets its behavior in terms
of how well it performs; through carefully selected variables. The report determines its current level of
performance.
Each variable is clearly defined, expressed in percentage, and how critically it affects the company’s
business. For instance, if employees’ satisfaction registered a high score, we dig down into deeper lev-
els to come up with reasons behind that satisfaction, explaining whether that satisfaction is a positive
or can possibly be a negative sign, and finally we report recommended solutions that we perceive as
an integrated management solution.
How clearly do you see your company? Is it the reality? Or it is just the way you wish to see it? conse-
quently, how strongly do you believe in your company’s performance?
How often do you think of getting a consultant to interpret something for you, or solve a specific di-
lemma, or to help get out of a chronic problem?
Have you ever thought deeply on how does that mechanism work to end up with the current level of
performance as well as the current challenges?
Have you ever questioned the reasons for your company’s current level of performance? How effec-
tively do you work on how to develop that, do you get the results up to your expectations, even when
getting a support from an external consultant?
How long do your managers spend to get a good idea about your company’s profile, behavior, culture…
etc?
How clearly do you see your internal part of the SWOT analysis (strengths and weaknesses)? How
effectively do you rely on your strengths to succeed? And how do you prepare development plans to
work on the weaknesses?
Have you defined your core competencies clearly enough to hire and promote based on them?
Companies as living entities react positively or negatively to events depending on each company’s
strategic factors that form its unique profile, if factors are not properly aligned, company’s reaction is
always random and unpredictable.

3. How deep does the report measure?
How deep does the report measure?
2
1 3
Behavior
Performance Motivation
4
Conceptual
Why you may need to get a company profile?
Why you may need to get a company profile?
• Each score registered for each variable has reasons that caused it to score at that level; hence, to
develop your company in a specific area, you will need to work on other supportive factors and to
eliminate or minimize the negative effect of resisting factors according to its effective power.
• The report enables managers to see their organizations the way it is rather than the way they think
it is.
• The report, when properly studied, could be used through internal consultant team.
• Having the company profile will enable the company to effectively use its strengths in building stra-
tegic competencies. The report goes down into four respectively arranged levels
• Data included will help managers widely in managing their organization. • Performance level: the end result that is seen by managers, including problems that might not be
clearly defined.
• The report will help develop the effectiveness of the training plans by determining what areas need
• Behavioral level: the level of practices relative to what is intended at the conceptual level.
to be developed by training rather than isolated training need analysis.
• Motivational level: the motives behind the company’s intended behaviors and attitudes.
• The company profile helps HR people in screening the right candidates who are naturally compat- • Conceptual level: this is the deepest level that is considered as the reference for all the above
ible with the company profile not only on the skills level, but also on the attitude, motivation and core levels.
beliefs levels.
• Help companies in determining criteria for career path, promotion, and termination based on reliable The report includes:
1. List of the variables measured.
data.
2. An explanation of the importance of each variable.
• The report covers several important areas to be considered in developing strategic HR and manage-
3. Causes behind the variable’s measure and its effect on business.
rial solutions. 4. Suggestions for development.

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Info@shift-performance.com
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