11.2 Marketing a Small Business Personal Sales Promotion presentation 5

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Promotional activity other than advertising, personal selling, and publicity which stimulates consumer purchases Sales Promotion

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Objectives of Sale Promotion ,[object Object],[object Object],[object Object]

Types of Sale Promotion ,[object Object],[object Object],[object Object],[object Object]

Examples of Trade Promotions ,[object Object],[object Object],[object Object],[object Object],Designed to promote to businesses instead of consumers.

Examples of Consumer Sales Promotions Designed to increase consumer desire to buy products. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages and Disadvantage of Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

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