Promotional activity other than advertising, personal selling, and publicity which  stimulates consumer purchases Sales Pr...
<ul><li>Contests </li></ul><ul><li>Coupons </li></ul><ul><li>Demonstrations </li></ul><ul><li>Exhibits </li></ul><ul><li>F...
Objectives of Sale Promotion <ul><ul><ul><li>Increase demand  and stimulate sales </li></ul></ul></ul><ul><ul><ul><li>Info...
Types of Sale Promotion <ul><ul><li>Trade Promotion </li></ul></ul><ul><ul><ul><li>Designed to promote to businesses inste...
Examples of Trade Promotions <ul><li>Slotting allowances :  Money paid by a manufacturer to the retailer for placing a pro...
Examples of Consumer Sales Promotions Designed to increase consumer desire to buy products. <ul><li>Premiums </li></ul><ul...
Examples of Consumer Sales Promotions Designed to increase consumer desire to buy products. <ul><li>Promotional tie-ins </...
Advantages and Disadvantage  of Sales Promotion <ul><ul><li>ADVANTAGE </li></ul></ul><ul><ul><ul><li>Stimulating sales and...
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11.2 Marketing a Small Business Personal Sales Promotion presentation 5

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11.2 Marketing a Small Business Personal Sales Promotion presentation 5

  1. 1. Promotional activity other than advertising, personal selling, and publicity which stimulates consumer purchases Sales Promotion
  2. 2. <ul><li>Contests </li></ul><ul><li>Coupons </li></ul><ul><li>Demonstrations </li></ul><ul><li>Exhibits </li></ul><ul><li>Fashion shows </li></ul><ul><li>Free samples </li></ul><ul><li>Trade shows </li></ul>Examples of Sales Promotion Activities
  3. 3. Objectives of Sale Promotion <ul><ul><ul><li>Increase demand and stimulate sales </li></ul></ul></ul><ul><ul><ul><li>Inform customers about new and/or improved products </li></ul></ul></ul><ul><ul><ul><li>Create positive business image </li></ul></ul></ul>
  4. 4. Types of Sale Promotion <ul><ul><li>Trade Promotion </li></ul></ul><ul><ul><ul><li>Designed to promote to businesses instead of consumers. </li></ul></ul></ul><ul><ul><li>Customers Sales Promotion </li></ul></ul><ul><ul><ul><li>Designed to increase consumer desire to buy products. </li></ul></ul></ul>
  5. 5. Examples of Trade Promotions <ul><li>Slotting allowances : Money paid by a manufacturer to the retailer for placing a product in the store, perhaps in a specific location. </li></ul><ul><li>Buying allowance: Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to purchase the product. </li></ul><ul><li>Trade shows: Provide the manufacturer a place to introduce new items and to gain support for new and existing products. </li></ul><ul><li>Sales incentive/contests: Awards given to salespersons for meeting or exceeding sales goals. </li></ul>Designed to promote to businesses instead of consumers.
  6. 6. Examples of Consumer Sales Promotions Designed to increase consumer desire to buy products. <ul><li>Premiums </li></ul><ul><ul><li>Low cost items given to the consumer at a discount or free. </li></ul></ul><ul><ul><li>Examples include coupons, free samples, and redemptions. </li></ul></ul><ul><li>Incentives </li></ul><ul><ul><li>Products earned through contests, sweepstakes, and rebates. </li></ul></ul><ul><li>Product samples </li></ul><ul><ul><li>Trial size products generally sent through the mail or distributed at the business at no cost to the consumer. </li></ul></ul>
  7. 7. Examples of Consumer Sales Promotions Designed to increase consumer desire to buy products. <ul><li>Promotional tie-ins </li></ul><ul><ul><li>A strategy in which two or more businesses combine promotional resources to increase sales. </li></ul></ul><ul><li>Product placement </li></ul><ul><ul><li>Increasing product recognition by featuring the item in movie theaters, on TV, or at special events. </li></ul></ul><ul><li>Visual merchandising and display </li></ul><ul><ul><li>Coordination of the physical elements of a business (or a product) to project the desired image to consumer. </li></ul></ul>
  8. 8. Advantages and Disadvantage of Sales Promotion <ul><ul><li>ADVANTAGE </li></ul></ul><ul><ul><ul><li>Stimulating sales and raising consumer awareness of the product. </li></ul></ul></ul><ul><ul><li>DISADVANTAGES </li></ul></ul><ul><ul><ul><li>Costs involved in promotion of image and product. </li></ul></ul></ul><ul><ul><ul><li>Negative attitudes toward some activities, such as coupons and rebates, because of expiration dates. </li></ul></ul></ul>

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