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Deepu Chacko
Salesforce India
May, 2020
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and
any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
www.virtualdreamin.com
Diamond Sponsor
Gold Sponsors
Silver
Sponsors
Platinum
Sponsors
COVID-19 Resilience Fund
www.virtualdreamin.com
Non-Profit Charity Partners
https://www.linkedin.com/in/deepuchacko/
Introduction
The Architect
Meet Ruth the Architect
Designs systems and solutions that benefit the entire enterprise.
A high-performance leader that gets to
know the details, at all levels. Creates,
curates, and shares knowledge throughout
the community.
A Certified Technical Architect, Ruth
is not afraid to use her skills to solve
complex challenges.
R-Responsible (Taking ownership)
U-Universal (Global Mindset)
T-Technical (Solutioning Mindset)
H-Humble (Present complexity in simple way)
The Architect Journey
Architect Journey
CTA Journey
Broad outline
Foundation – Deep into your
domains, how deep?
Presentation Skills Practice Scenarios
Attend the Review
Board
Presentation
Format
• Candidate will review and solve a hypothetical scenario and then present to a panel of CTA judges. The
presentation is followed by a question and answer session with the judges.
Time allotted to complete the exam:
• 3 hours for scenario review and solution preparation including a 15-minute break
• 45 minutes for scenario presentation
• 40 minutes for scenario Question and Answer session
The Review Board
https://trailhead.salesforce.com/help?article=Salesforce-Certified-Technical-Architect-Exam-
Guide
Presentation
Parts
Framework
For the requirement of ……..
I plan to use ……
because ……..……..……..
City Scooter Share - Presentation
Actors and Licenses - Sample
https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F930000000blKv
Look for Sample Scenarios on the left hand side
Actors License Justification
CSS Rider support
reps
Sales Cloud While they need access to cases, I do not
see any requirements for Entitlements,
hence am proposing Sales Cloud instead
of Service Cloud
CSS Regional
maintenance
associates
Sales Cloud Part of their role is selling and partner
management and having access to Cases
is important for a true 360 view, hence am
proposing Sales Cloud license. Because
there is no requirements for Entitlements,
am not suggesting Service Cloud
……..
Registered riders Customer
Community
There are 100,000 riders (external users)
and they need access to checkout and
checkin their scooter. They require basic
sharing capabilities and also considering
CSS’s growth plans, am proposing CC
license.
City Scooter Share - Presentation
Integration Requirements
CSS is a global company with presence across
different countries. Validating a drivers license
means we have to keep in mind different countries,
different systems and different response times.
Since the requirement is for real time validation, am
proposing that we use Remote Process Invocation—
Request and Reply integration pattern. An ESB is
paramount for this integration as the middleware
will orchestrate the calls to different country based
APIs based on the request from Salesforce.
Because we do not have control on the different
countries’ APIs and the response times, I propose
we use Continuation so that this request does not
factor under the long running governor limit.
Presentation
Wrap
• Justification, justification, justification
• The Why is more important than the How
• Myth: If I explain each requirement in this detail
then am never going to finish on time
• Practice: Keep it under 30s
• Use the same framework for Q&A as well, share
your knowledge with the judges that you not only
know the solution but also why it is the optimal
solution
Thank You

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#virtualdreamin CTA Journey - Presentation Framework

  • 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 7.
  • 8. Meet Ruth the Architect Designs systems and solutions that benefit the entire enterprise. A high-performance leader that gets to know the details, at all levels. Creates, curates, and shares knowledge throughout the community. A Certified Technical Architect, Ruth is not afraid to use her skills to solve complex challenges. R-Responsible (Taking ownership) U-Universal (Global Mindset) T-Technical (Solutioning Mindset) H-Humble (Present complexity in simple way)
  • 11. CTA Journey Broad outline Foundation – Deep into your domains, how deep? Presentation Skills Practice Scenarios Attend the Review Board
  • 12. Presentation Format • Candidate will review and solve a hypothetical scenario and then present to a panel of CTA judges. The presentation is followed by a question and answer session with the judges. Time allotted to complete the exam: • 3 hours for scenario review and solution preparation including a 15-minute break • 45 minutes for scenario presentation • 40 minutes for scenario Question and Answer session The Review Board https://trailhead.salesforce.com/help?article=Salesforce-Certified-Technical-Architect-Exam- Guide
  • 13. Presentation Parts Framework For the requirement of …….. I plan to use …… because ……..……..……..
  • 14. City Scooter Share - Presentation Actors and Licenses - Sample https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F930000000blKv Look for Sample Scenarios on the left hand side Actors License Justification CSS Rider support reps Sales Cloud While they need access to cases, I do not see any requirements for Entitlements, hence am proposing Sales Cloud instead of Service Cloud CSS Regional maintenance associates Sales Cloud Part of their role is selling and partner management and having access to Cases is important for a true 360 view, hence am proposing Sales Cloud license. Because there is no requirements for Entitlements, am not suggesting Service Cloud …….. Registered riders Customer Community There are 100,000 riders (external users) and they need access to checkout and checkin their scooter. They require basic sharing capabilities and also considering CSS’s growth plans, am proposing CC license.
  • 15. City Scooter Share - Presentation Integration Requirements CSS is a global company with presence across different countries. Validating a drivers license means we have to keep in mind different countries, different systems and different response times. Since the requirement is for real time validation, am proposing that we use Remote Process Invocation— Request and Reply integration pattern. An ESB is paramount for this integration as the middleware will orchestrate the calls to different country based APIs based on the request from Salesforce. Because we do not have control on the different countries’ APIs and the response times, I propose we use Continuation so that this request does not factor under the long running governor limit.
  • 16. Presentation Wrap • Justification, justification, justification • The Why is more important than the How • Myth: If I explain each requirement in this detail then am never going to finish on time • Practice: Keep it under 30s • Use the same framework for Q&A as well, share your knowledge with the judges that you not only know the solution but also why it is the optimal solution