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Why it is important to have soft skills in event planning industry
1. Business organizations such as event management and planning industry require individuals
with distinct qualities. Event management and planning is an exciting career option because of
the involved challenges and it could be very rewarding for those having exceptional skills. There
are evolving skills needed for an even industry and it becomes mandatory to incorporate those
in one’s personality to become a successful event planner. Interactions with some of the
veterans in the event industry have suggested that possessing soft skills is of prime importance
for students wishing to make a career in event management companies.
Soft skills constitute all those attributes that enhance an individual’s interaction with the people.
These are significantly reflected in the personality, behaviour, listening skills and social etiquette
of a person. These can often be termed as ‘interpersonal skills’ which is the ability of an
individual to work with business organizations through better communications and interaction.
Soft skill set is a core element essential to advance in an event planning career. If an individual
is good at expressing ideas and relating to them he can thrive in this market. Research
conducted by Harvard University states that 85% of job opportunities come from having a well
developed soft skill set. A brilliant way to understand soft skill is to know how you approach the
people you are meeting or working with. Excellent communication skills and high etiquette level
will give a nice impression of yours to the third party.
Every successful business organisations would want to hire those professionals who add more
value to their business. They seek individuals who are well organised, experienced and goal
oriented. It becomes mandatory for all those lacking such skills to invest time to improve their
soft skills which will ultimately enhance their career. Here are the top qualities to work upon for
those individuals who wish to evolve as a professional event planner/manager.
Working in a highly organized way- A successful event planner will always choose the best-
organized path to execute the idea of the client. They need to multitask and coordinate various
responsibilities along with handling the team. While being organized the client’s goal must active
in the minds of a planner so that try goal is properly understood and accomplished.
Keen Listener and a good persuader- A good event planner always try to grab as much
information from the client as he could. Rather than imposing ideas, a professional event
planner will understand the client’s view by asking about ideas. This could be done only when a
person listens to every detail mentioned by the client carefully. It is highly essential to follow the
plan demonstrated by the client to make sure that the purpose of the event is well served.
Be optimistic- Event planning is all about meeting deadlines and often turn out to be stressful. A
perfect event planner avoids fretting at such situations by being positive. This is the quality that
is essential to bring enthusiasm and zeal in the entire team to motivate them to build better
planning.
Problem- solving skills- Adapting to the unexpected setbacks and plan failure becomes highly
important in an event planning industry which is always driven by unpredictable situations. A
good planner should utilize the setbacks to find a better solution.
2. Manage the time efficiently- An individual should work in a well-synchronized manner for
effective utilisation of time. Every module of the project must be distributed time according to the
requirement and proper understanding. Good time management will help to complete things at
the right time.
Team Work- Understanding that good teamwork leads to best outcomes is quite essential in
event planning. Individuals who are communicative create better interactions among groups
which helps in quick executions of the plans. Along with good interactions skills a person must
have a great sense of humour to keep the environment of the workplace friendly. Respecting
everyone working around is a quality of a good professional. Fffective teamwork helps to
coordinate with others in the workplace.
Flexibility- The ability to deal with the last minute changes is crucial to prevent stress. Being
flexible to incorporate changes is an essential quality of a good event planner. Ability to
embrace the changes and adopt new strategies will make an event professional highly flexible.
Creativity- Creativity will always woo people witnessing the event. Stay updated with the latest
trends in the planning industry by googling. Bring innovative ideas to come alive and see the
mindboggling response by the client.
Passionate- Passion driven individuals are the first choice of the recruiter of event
organizations. Find passion in what you do and it will help you to achieve every success.
Conclusion-
Event management and planning could be very rewarding if a person has the essential soft
skills. This industry is always on the move and brings exciting career opportunities and if one
wishes to thrive in this blooming industry he/she should start focusing to develop the skills right
away. As Event Management is a way to implement your managerial skills it needs a strong skill
set. Identifying the demands of the audience, creating the theme, communicating with the client
and team, identifying the problems and taking preventive actions and managing event together
bring huge challenges for any individual working as event manager. A surge in events has given
this industry a jolting boom to it and there is a high demand for smart and reliable event
managers globally.
Practising to develop the soft skills will overall improve the chances to get a successful career in
the event industry. One can gauge the importance of these skills in event planning career by the
fact that several universities have started offering courses especially focused to develop soft
skills in young individuals aspiring to see themselves as event planners/managers. These
courses are designed to improve communication skills, interpersonal skills, team building skills,
and leadership skills.
In order to communicate well individuals also need to focus on their speaking skills. Being able
to communicate with international clients and business partner requires command over the
3. languange you speak. As English is universally adopted language for communications
candidates aquiring good english are in high demand in the event industry as event planning
process requires effective communications with a variety of people. Developing strong
interpersonal skills depends on how well you can interact with the clients and the team.