BSNL ppt project by BBA Students

1. Team Leader:- Phapale Ganesh
-: Members :-
-: Presented by :-
 Jadhav Hrutik
 Wagh Siddharth
 Darandale Aishwarya
 Chaskar Rutuja
 Bhor Sarika
 Mhaske Ashwini
 Yewale Shravani
 Gavhane Neha
Work hard in Silence, Let success make some Noise…!

3. 
 Bharat Sanchar Nigam Limited (known as BSNL) is a
public sector telecommunication company. It’s
headquarter is in New Delhi, India.
 BSNL is at 5th position as an operator with Market
share of 13.28%. BSNL has large base of skilled work
force of around 2.84 lakh as on 30th April 2013.
 The total telephone connections as on April 30, 2013
were 897 millions, out of which 119.14 million
connections are provided by BSNL.
INTRODUCTION

4. 
 Bharat Sanchar Nigam Limited (BSNL) is an Indian state-
owned telecommunications company.
 It was incorporated on 15th September 2000 that time Mr.
J.N. Mishra has taken the responsibility of BSNL as a
President.
 Before 2000, it was known as Department of
telecommunication (DoT).
 During that period, BSNL was the only service provider in
the country (MTNL was present only in Mumbai and New
Delhi).
HISTORY

5. 
 Shree R.K. Upadhyay – chairman & managing
director , BSNL
 Shree R.K. Agarwal - consumer mobility (CM) &
(enterprise) BSNL.
 Shree Rajesh wadhwa - director CFA BSNL board.
KEY EMPLOYEES

6. 
BRAND AMBASSADOR
Deepika Padukone

7. 
VISION & MISSION
Vision :-
To become the largest telecom service provider in India
Mission :-
To provide world class state-of-art technology telecom
services on demand at affordable price.
To provide world class telecom infrastructure to develop
country’s economy

8. 
 To be a lead telecom service provider
 Build customer confidence through quality & reliable
service.
 Provide band width on demand.
 To meet all emerging communication needs of
individual, small enterprise & corporate houses.
OBJECTIVES

9. 
 Internet :- BSNL provides Internet access services through dial-
up connection ( as Sancharnet through 2009 ) as prepaid, Net
One as Postpaid and ADSL broadband as BSNL Broadband.
 3G :- BSNL offers the ‘3G’ or the ‘3rd Generation’ services which
includes facilities like video calling, mobile broadband, live TV,
3G Video portal, streaming services and video on demand etc.
 Intelligent Network (IN) :- BSNL offers value-added services,
such as Free Phone Service (FPH) , India Telephone Card (
Prepaid card), Account Card Calling (ACC), Virtual Private
Network (VPN), Tele-voting, Universal Access Number (UAN) .
SERVICES

10. 
 WiMax : BSNL has introduced India’s First 4th
Generation High-speed Wireless Broadband Access
Technology with the minimum speed of 256kbit/s.
 The focus of this service is mainly rural customer
where the wired broadband facility is not available.
 IPTV : BSNL also offers the ‘Internet Protocol
Television’ facility which enables customers to
watch television through internet.
SERVICES
( continued)

11. 
PRODUCT MIX/LINE
BSNL Landline
BSNL Mobile :-
Post paid
Prepaid
GPRS
BSNL WLL
INTERNET SERVICE :-
Broadband
WI FI
Dial up Internet

12. 
PRODUCT MIX/LINE
( continued)
ISDN
Intelligent network
Video Conferencing
Audio conferencing
Leased line
Transponder

13. 
SWOT ANALYSIS
 STRENGTHS :-
 Total telecom service provider.
 Huge Resources ( financial and technical pool).
 Huge customer base.
 Transparency in billing.
 WEAKNESSES :-
 Nan optimization of network capabilities.
 poor marketing strategy.
 Poor franchisee network.
 Lack of strategic alliances.

14. 
 OPPORTUNITIES :-
 Tremendous market growing at 20 lac customers per
month.
 Untapped broadband services.
 Untouched international market.
 Leveraging the brand image to source funds.
 THREATS :-
 Competition from private operators .
 Decreasing per line revenues due to competitive pricing.
 Multinational eyeing Indian telecom market.
 Manpower churning.
SWOT ANALYSIS
(continued)

15. 
 BSNL the largest public sector undertaking of the nation
is Certainly on a financial ground that’s sound.
 +The company has a net worth of Rs. 88,634 crores
authorized equity capital of Rs. 10,000 crores , paid up
equity share capital of Rs. 5000 crores and revenues of Rs.
35,812 crores in 2010-11.
 Parameter 2012-13 (Up to 30.09.2012)*
 Total income 13,465
 Total expenditure 17,104
 Net profit ( after tax ) (-) 3,655 ( in crore )
FINANCIAL AREA

16. 
 BSNL is introducing new value added services to
existing customer as well as potential customers .
 Companies is adopting effective marketing
strategies to gain marketing leadership.
 BSNL is forwarding steps in a verity of schemes for
both subscriber commercial at residential
 Technological up gradation of network
 Better customer care – customer delight is the
objective
IMPROVEMENT BEING
UNDERTAKEN

17. 
 BSNL is a public sector telecommunication company.
 BSNL is at 5th position as an operator with Market share
of 13.28%.
 Nowadays Jio has captured the position of all
telecommunication companies.
CONCLUSION

19. - Success Group