2. • The growth of the mobile industry is incredible
• In just over 3 years, over 20 billion apps have been
downloaded between iPhone and Android devices.
iPhone sales
in millions
Mobile Industry
(02) 8011 3326
info@mobilisesolutions.com.au
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3. • Over 500,000,000 Android phones have been activated
• Over 300,000,000 iPhones have been activated
• Android owns 47% of the U.S. smartphone market
• iPhone owns 29% of the U.S. smartphone market
• 90% of Australian mobile phone users will have a smartphone
by 2015
Growing Numbers
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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4. • 17.4 million Android and Apple devices were activated
Christmas day 2012
– That’s 2.5 times the 6.8 million in 2011
– 4 times more than the average activiations per day between Dec 1 and
Dec 20.
• 328 million apps were downloaded on Christmas day 2012
• 20 million apps downloaded per hour for most of the day
• From Dec 1 to Dec 20 app downloads averaged 155 million
per day
• If you don’t have a mobile app or mobile website chances are
your competitor will.
Growing Numbers
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
5. Why Mobile?
• FACT: Customers are using mobile to find your competition.
• Smartphone penetration rate in Australia is 52%. 1 in 2
mobile phone owners are smartphone users and over 94%
using them to research products and services. Businesses
can’t afford to ignore this channel.
• Majority of Gen X and Y are adopters of smartphones. They
make up 71% of smartphone owners
• Android and Apple devices are most popular amongst
Australians
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
6. Why Mobile?
• Australian Smartphone owners use their handsets for various
purposes
– To keep themselves entertained (86%)
– Use phone features such as organiser (75%) and navigation (64%)
– Online activities web browsing (73%) and downloading / using an app
(63%)
– Staying connected (82%), consuming information (76%) and engaging
in shopping-related activities (61%)
– 1 in 2 smartphone users use their phone while waiting in line,
shopping, watching TV or walking from one place to another.
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
7. Why Mobile?
• Top reason for scanning a QR code is to get additional
information (58%)
• Some consumers would scan out of simple curiosity (20%)
• Current smartphone owners have a higher purchase interest
(58%) than non-smartphone users
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
8. Why Mobile?
• FACT: Not having a mobile experience can lose you business.
• Source: Compuware, "What Users Want from Mobile," 2011
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
9. Why Mobile Apps?
• FACT: Your customers prefer apps over mobile websites.
• Sources: comScore, Alexa, Flurry Analytics, 2012
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
10. But I want a mobile website?
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
• Complete mobile marketing solution.
www.
11. Why Our Company?
• We make mobilizing your business simple & pain free
• We help bring in new business and increase repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
12. Information
• App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
13. Links to social networks
• Customers can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of social
media users access their
accounts through mobile
devices.
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
14. Loyalty Coupons
• GPS coupons
– When at your location, customers
can ‘check in’ and receive bonuses.
• QR code coupons
– Used to replace stamp cards.
– Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
15. Live Updating
• Take full control over your apps content!
• App can update
– Display special events
– Specials of the week/day
– Loyalty coupons
– Image gallery
– Everything inside the app!
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
16. Push Notifications
• Update your customers instantly
– Special offers, updates, happy hours.
• Push notifications break the barrier
between you and your customers.
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
17. Many Other Great Features
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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18. • Professional app design & set up fee: $2500
• Monthly hosting fee: from $39/month
• UNLIMTED Push Notications
• UNLIMITED App Downloads
• ~$20,000 Value – Seriously!
Our Pricing
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.
19. How to get started
• Contact Us Anytime By:
• Call: (02) 8011 3326
• Email Us at: info@mobilisesolutions.com.au
• Visit our website at: www.mobilisesolutions.com.au
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.