Plant location factors in Paint Sector

1. Presented By:-
Dipanway Bhabuk

2. What is Plant Location ?
 The establishment of a plant at a particular place.
 It consists of picking a region for the plant as well as the selection of
locality and the site.

3. Brief about Paint Industry
 The Indian Paints & Coatings industry is valued at $3.5 billion in terms of
value and 2 million metric tons by volume.
 The industry is expected to continue to exhibit double-digit growth from
2011 to 2015.
 Leading Paints Company In India:-
 Asian Paints,
 Kansai Nerolac Paints,
 Berger Paints,
 Shalimar Paints.

4. Plant Location Factors
 Near to Raw Material:- The Paint Industry is raw material intensive.
 Near a Dock:- Around 20% of the raw materials are imported.
 Land:- Availability of suitable and cheap land.
 Labour:- Huge skilled and unskilled labour are needed.
 Government:- Government Policies, Subsidy, Taxation rate are to be kept in mind.
 Safety & Security:- Proper security of the raw material purchased, produced goods in
stock.
 Pollution:- Paint industry use a lot of petrochemical product so pollution is an major
issue.

5. Plant Location Factors
 Natural Calamities:- Places having Frequently Earthquakes, flood, etc.
 Infrastructure:- Availability of Electricity, Telecom, Water, etc.
 Ancillary Company:- Petrochemical manufacturer industry should be there.
 Transport Facility:- Products can be easily send in the market
 Climatic Condition:- Paint generally need a temperature of 20◦c- 25◦c and a
humidity of 60%.

6. Conclusion
 All these factors are very important because setting up a factory requires a
huge sum of capital and can not be done regularly and if any fault occurs in
selecting a plant location it may arise in decentralization of the company.