2. 2
Rx industry strategic priorities
1.Improve patient outcomes and differentiate
through digital tools with customers
2.Expand access through value demonstration.
3.Create patient-focused services and solutions
(build holistic approaches)
9. 4 Key pilots executed across Middle
East & Africa Markets
10. Conclusions
It is no longer about the content we (pharma) want to deliver, it is about the
need we want to solve for HCPs and Patients.
Start with the “problem to solve” and then define a business model
around it. (CME Learnings)
Co Creation is no longer a “nice to have” when placing the patient at the
center, polymedicated patients won’t use one app by disease (InfoVacc)
A.I. targeted treatment suggestions are now becoming available for more
HCPs, however, patient profiling and environment ecology is still a
missed piece of the puzzle (Blendarsys)