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Future of aging day one 20200630 zaynakhayat

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Future of aging day one 20200630 zaynakhayat

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What comes to mind when you think of an older person? Who are they? Where do they live? What does their day look like? How do they want to live their life, make money, spend money, experience services and leave a legacy?

These are just some among the many provocative questions that were researched in the new book “The Future of Aging” by Zayna Khayat. The book provides a much needed «reboot» of the perspective on how society needs to engage with the aging population. It is also a reminder of the limits to current approaches to aging. The vision Zayna Khayat proposes is intended to help individuals and organizations of all types and from all sectors position themselves as long-term partners on whom aging adults can depend as they navigate their experiences of aging.

Innovation for the future of aging will include new policies, services, products, technologies, living spaces, and even approaches to shaping inter-generational communities—all of which will be transformative for the lives of older adults. The potential societal and economic returns from innovation for the future of aging are immense, and therefore need to be prioritized.

It’s time to redefine what it means to age.

We are proud to host Zayna Khayat for the DayOne LabTalk to discuss innovation opportunities for the future of aging!

This event is part of our Aging Well Catalyst project by DayOne: a journey which will  seek out innovative solutions that can help with both functional and psycho-social well-being. Learn more at Dayone.swiss

What comes to mind when you think of an older person? Who are they? Where do they live? What does their day look like? How do they want to live their life, make money, spend money, experience services and leave a legacy?

These are just some among the many provocative questions that were researched in the new book “The Future of Aging” by Zayna Khayat. The book provides a much needed «reboot» of the perspective on how society needs to engage with the aging population. It is also a reminder of the limits to current approaches to aging. The vision Zayna Khayat proposes is intended to help individuals and organizations of all types and from all sectors position themselves as long-term partners on whom aging adults can depend as they navigate their experiences of aging.

Innovation for the future of aging will include new policies, services, products, technologies, living spaces, and even approaches to shaping inter-generational communities—all of which will be transformative for the lives of older adults. The potential societal and economic returns from innovation for the future of aging are immense, and therefore need to be prioritized.

It’s time to redefine what it means to age.

We are proud to host Zayna Khayat for the DayOne LabTalk to discuss innovation opportunities for the future of aging!

This event is part of our Aging Well Catalyst project by DayOne: a journey which will  seek out innovative solutions that can help with both functional and psycho-social well-being. Learn more at Dayone.swiss

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Future of aging day one 20200630 zaynakhayat

  1. 1. 1 The Future of Aging Zayna Khayat, PhD Future Strategist, SE Health 30 June 2020 @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  2. 2. 2 Aging is a universal experience It transforms how we relate to ourselves & the people, services, products, policies in our environment There are more people >65 today than in the history of our species … @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  3. 3. 3 Life Expectancy at birth Cumulative share of the world population 2012 [70 yrs] 1950 [40 yrs] 1800 [27 yrs] Spain USA Canada Source: The World in Pictures 2020 [>73 yrs]
  4. 4. 4 Global Population 1,400 1,600 1,800 2,000 World Life Expectancy 0 500 1,000 1,500 2,000 10 30 50 70 1 3 5 7 Source: The World in Pictures Billion Years
  5. 5. 5 @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging Source: Udacity
  6. 6. 6 Why we wrote this book Aging is a universal experience It transforms how we relate to ourselves & to people, services, products, policies in our environment More people are >65 today than ever in the history of our species Yet, aging remains a subject neglected in mainstream dialogue… … which inhibits our ability to consciously design for the future of it @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  7. 7. 7 WHO we are A social enterprise impacting how people live and age at the home of their choice WHAT we do VALUES We are collaborators We see possibility everywhere We believe in the power of people, families & communities Hospital Care at Home & Transitions Seniors’ Living Home Health Care Education Elizz Caregiver Solutions 112Years of forward thinking ~9k Leaders of Impact ~21k Care exchanges a day @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  8. 8. 8 Authors Shirlee Sharkey President & CEO Zayna Khayat Future Strategist Allyson KinsleyMary Lou Ackerman VP Business Capabilities Paul Holyoke Director, SE Research Centre Erik Landriault Cameron Murray Taylor Dennis @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  9. 9. 9 Introduction CHAPTER ONE Aging and Community CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity Conclusionhttps://futureofaging.sehc.com/
  10. 10. 10 Identity & aging CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity CHAPTER 5 CHAPTER ONE Aging and Community @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  11. 11. 11 To… Reinventing & recreating ourselves Becoming a wise leader Authentically enacting gender and sexuality Agency over end-of-life experiences From… I. Reflecting; late life crisis II. Accumulating knowledge III. Conforming (sexuality) IV. Avoiding mortality Future Identity of Aging: 4 Shifts “Old age is made up” – Joseph Coughlin @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  12. 12. 12 @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  13. 13. 13 Source of image: Joseph Coughlin, Aging 2.0 (2018)
  14. 14. 14 "We live in a time when you can change your name and change your gender. Why can't I decide my own age?" @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  15. 15. 15 Making aging sexy Aging Powerfully Zoomer = “boomer with zip” • body of a 65 year old • mind of a 45 year old • libido of a 25 year old • heart of a teenager Strategic aging Engaging aging Disrupt Aging Wellderly Age Strong Old age isn’t for sissies Tervaskanto = “healthy & vibrant elderly person”
  16. 16. 16 #AgeStrong campaign on billboards in Boston
  17. 17. 17
  18. 18. 18 Photo credit: Olivia Sun/NPR
  19. 19. 19 “The Road World for the elderly will be the biggest sports event in the world” – Motiview CEO
  20. 20. 20 @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  21. 21. 21 Photo credit: CNN @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  22. 22. 22 “Grandma Gamers” @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  23. 23. 23 @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  24. 24. 24 Granfluencers
  25. 25. 25 Photo credit: CNN Centenarian pop band @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  26. 26. 26 Photo credit: Huffington Post @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  27. 27. 27 How we plan for death, memorialize, and live on Necro-tech … Source: subtitle adapted from Frog Design; Images: NY Times Home funerals Re-composting New biz models: dying, obits, funerals Death Doulas Digital memorialization @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  28. 28. 28 In summary: Reframing Aging Overcome troubling & persistent cultural norms and stereotypes that underpin ageism in how people understand and engage with aging adults Shift: how people frame aging becomes fluid • Bodies, Minds • Relationships, Sexuality • Mortality, Legacy Opportunities abound: • Facilitate new forms of workplaces, recreational spaces, schools, private & public institutions • Media and other cultural institutions showcase a realistically diverse range of older adults CHAPTER ONE Aging and Community CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  29. 29. 29 Community CHAPTER ONE Aging and Community CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity CHAPTER 1 @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  30. 30. 30 To… Creating your own living community The formal caregiving economy Making meaningful connections virtually Intergenerational living arrangements From… I. Predefined community models II. Informal systems of community support III. Offline local relationships IV. Isolated & alone Future of Aging in One’s Community: 4 shifts @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  31. 31. 31 Public parks in an aging society [Spain] https://nowthisnews.com/videos/news/this-park-in-spain-installed-mental-games-for-seniors Physical Cognitive Social @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  32. 32. 32 Collective vs. Individual Spaces @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  33. 33. 33
  34. 34. 34 Intergenerational amenities, programs, policies @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  35. 35. 35 “The ’gaggle of single dudes’ have connected over their personal, late-in-life challenges Many of them are widowed, with few living family“ @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  36. 36. 36 Healthcare orgs enter affordable(s eniors) housing market
  37. 37. 37 Cluster living
  38. 38. 38 Grandchildren on demand @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  39. 39. 39 Social gaming environments @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  40. 40. 40 In summary: Community “Job to be done” for living spaces & communities changing New spaces & business models for • Home making • Creating health in residences & community Informal systems to support healthy aging, with agency • Living in place; AND • Thriving in motion CHAPTER ONE Aging and Community CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  41. 41. 41 Health(care) CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity CHAPTER 2 CHAPTER ONE Aging and Community
  42. 42. 42 To… Affirmative aging on your own terms Adapting lifestyles to match healthspan to lifespan Emotional determinants of health & healing Neuroplasticity & brain re-training From… I. Anti-aging interventions II. Curing Disease III. Physical determinants of health IV. Treating cognitive decline Future of Health(care) Interventions: 4 Shifts
  43. 43. 43 Social-historical determinants of health Community inclusion Accumulation of experience, knowledge & relationships Preferences Demographics Physical determinants of health [Exposure to & accumulation of disease risk] Context: Healthy & Active Life Limiting Healthy At Risk Illness Onset Life Course View of Aging + Healthcare Multi Morbidity Preferences-based Strengths-based Approach Needs-based
  44. 44. 44 2000 2014 Economic imperative
  45. 45. 45
  46. 46. 46 Ware- housing frail seniors Source: CIHI
  47. 47. 47 “The home setting and health services will become so synonymous that they may not be called home care; rather, they will just be modern health care” Home Care Could be Heart of the U.S. Health System by 2024, Leaders Say (2015)
  48. 48. From segment of 1 → n of 1 Sources: HRI analysis of the 2013 Medical Expenditure Panel Survey; 2016 HRI Consumer Survey. http://www.pwc.com/us/en/health-industries/health-research-institute/publications/primary-care-part-two.html Frail Elderly Complex Chronic Chronic Disease Mental Health Healthy Families Healthy Adult Enthusiasts Healthy Adult Skeptics Weighted # people # visits per capita Spending per capita 0.9M 15 $14.9K 24.8M 13.3 $12.3K 175.1M 7.7 $4.9K 9.4M 5.6 $3.0K 65.4M 1.7 $1.3K 22.6M 1.6 $1.3K 12.5M 1.1 $0.7K Medical >1 condition highly impacted bydiet Want help to manage their weight Social Decided not to seek medical care dueto cost at least 1X in past year Want a care navigator Mental Health Want help with amental health issue Prefer- ences Interested in DIY diagnostics, if it reduces cost of care Interested in telemedicine, if it reduces cost of care Interested in home health if itreduced insurance cost Medica- tion Want help with understanding how to take theirmedications Decided not to fill prescription dueto cost at least 1X in past year Number of prescriptions per person 36 32 12 6 1 1 1 < 20% 21-40% 41-60% 61-80% 81-100%
  49. 49. 49 • Day program for Alzheimer’s • Recreate 1950’s-60s city • $95 / day; franchising now
  50. 50. 50 • Frailty • Wound care • Polypharmacy • Falls prevention • Pain • Mental health • Loneliness Boundless opportunities + @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  51. 51. 51 In summary: Health(care) Biomedical interventions as key to life extension & health management • Less formal and clinical approaches • Patients People Help aging adults embrace benefits of health interventions… …as appealing AND beneficial (win/win) Combat unwelcome physical & psychological changes & negative stereotypes, by… …empowering people with reimagined vision of what’s possible CHAPTER ONE Aging and Community CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  52. 52. 52 Gerontechnology CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity CHAPTER 3 CHAPTER ONE Aging and Community @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  53. 53. 53 To… Tech-enabled age fluidity Modifying the laboring body Increased healthspans Aging in place, thriving in motion From… I. Biologically determined life stages II. Replacing human labour III. Limitless life spans IV. Institutional aging The Promise of Gerontechnologies: 4 Shifts @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  54. 54. 54 0 10 20 30 40 50 60 70 80 90 LIFEinYEARS AGE >99% of our time on this earth Past ~120 years New goal: Match Healthspan to Lifespan @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  55. 55. 55 Pew Research Center, May 2017, “Tech Adoption Climbs Among Older Adults “don’t use social media” “don’t have access to internet” “can’t use a tablet” [55% do!] [1/3 own one!] @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  56. 56. 56Source: HLN News May 2019 "It will be a fight to play with it"
  57. 57. 57 Early Alzheimer’s detection
  58. 58. 58 Recreate inaccessible real world experiences @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  59. 59. 59 SilverPromenade
  60. 60. 60
  61. 61. 61 Sensors: ambient intelligence
  62. 62. 62 Falls & other risks – prevent, predict @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  63. 63. 63 Powered clothing Autonomous ride hailing service for seniors Mobility innovation Smart rehab glove
  64. 64. 64 Eating & drinking aids https://www.google.ca/search?rlz=1C1GCEA_enCA798CA798&biw=1707&bih=782&tbm=isch&sa=1&ei=IayjW6rpCI6e_QaxxqSABg&q=spoon+parkinson%27s&oq=spoon+parkinson%27s&gs_l=img.3...180042.180760.0.180900.6.6.0.0.0.0.0.0..0.0....0...1c.1.64.img. .6.0.0....0.6RGydzmg3ZM#imgrc=Bxl4XiAcouP8uM: @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  65. 65. 65 65 VR = digital therapeutic
  66. 66. 66 Digital companions
  67. 67. 67 Home robots
  68. 68. 68 Biogerontology Granny cams Nana technologies IoOT (Internet of Older Things) Reminiscence therapy Immortality economy Screenside manner Necrotec New tech lexicon for an aging society @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  69. 69. 69 Gerontechnology People see tech the same way young people do: a portal to wider worlds not available in immediate surroundings Unique ways people engage with emerging tech to:  Maintain autonomy, independence  Build & maintain social connection  Restore health Balance what is technologically possible with what people desire as they shape their aging experience • What matters to you? What’s the matter with you? Devices, tools, tech interventions are the ultimate in accessibility, customization and simplicity • People as full participants in the design process will exponentially improve uptake & adoption CHAPTER ONE Aging and Community CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  70. 70. 70 Economic contexts CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity CHAPTER 4 CHAPTER ONE Aging and Community @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  71. 71. 71 To… Working longer to retain purpose in life Economic uncertainty Cross-generational class consciousness Investing in social legacies From… I. Retiring II. Purchasing power through savings & pensions III. From intergenerational divisions IV. Investing in the future: financial legacies Future Economic Contexts of Aging: 4 Shifts @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  72. 72. 72 Photo credit: Olivia Sun/NPR @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  73. 73. 73 R E T I R E M E N T Future of Workth™ @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  74. 74. 74 Senior-preneurs 70 OVER 70 @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  75. 75. 75
  76. 76. 76 Big brands & the longevity economy
  77. 77. 77 New category 1. Continence 2. De-risk showering 3. Falls prevention 4. Skin health management 5. Personalized knowledge & communication products @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  78. 78. 78 New segment: family caregivers @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging https://elizz.com/
  79. 79. 79 +
  80. 80. 80 In summary: Economic contexts Long held assumptions & social constructs fading out • Labor participation • Spending & consumption • Retirement Rewirement • Financial planning Break down linear ways society thinks about life stages & long term planning. E.g., • Flexible financial services for wider circumstances • Social vs financial legacies – recognize what people have built, supported, or contributed to CHAPTER ONE Aging and Community CHAPTER TWO Health Interventions CHAPTER THREE The Promise of Gerontechnology CHAPTER FOUR Economic Contexts CHAPTER FIVE Identity @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
  81. 81. 81 Join the Conversation Zayna Khayat, Ph.D. Futures at SE Health ZaynaKhayat@SEHC.com @ZaynaKhayat | @SEFutures | @SEHealth_SEHC | #FutureOfAging

Editor's Notes

  • With a massive population shift taking place, the opportunity for both traditional and non-traditional health actors to explore new products, services and experiences for an aging demographic is enormous.

    In this book and accompanying experiences, we explore the shifts that contribute to the transformation of experience for those over 65.
  • In the 1950s most people didn’t age, they died 25 years old
  • Life expectancy on exponential curve from year 1000 to year 100,000 - over all of human history, life expectancy for 99.9% of human species existence has been 18 years old “this has never happened before” “the new frontier is longevity” – this is the big one. We have never seen this before.
  • Challenging age 65 for retirement
    2/3 of the people over the history of the world that lived past 65 are alive today
    retirement age was based on first pension plan in Europe in 1880s because that was the average life expectancy
    we still have our minds stuck about what 65 was in the 19th century - as “marker of old age”

    With a massive population shift taking place, the opportunity for both traditional and non-traditional health actors to explore new products, services and experiences for an aging demographic is enormous.

    In this book and accompanying experiences, we explore the shifts that contribute to the transformation of experience for those over 65.
  • Collected 450+ signals of change from environmental scan
    Clustered signals into major themes (5 chapters) within each theme – 4 or 5 shifts Used personas and a few sample case studies to bring the themes to life
  • https://cdn.musebycl.io/2020-01/Image%CC%81s%20Aging%20Cream.mp4
  • ~35% >75 feel old … but 100% who use alert systems feel old

    119 yr old: “ I have my health and I can do things”- the AND is key
    Aging is now about new ways to live, not just ways to muddle through
    Don’t focus on what tasks can /can’t do ... instead reframe story re: continuously loving their dreams and desires

    No more blunt segmentation – baby boomers, >65, >75. Microsegment is key
    User vs buyer - 90% buyers are middle aged woman
    She has 3 households (parents, husband, kids); need to design product/service for her ... 

  • https://money.com/100-year-old-retirees/
  • Road Worlds for Elderly
    1200 cyclicsts in Norway living in LTC homes - cycled from venice to singapore in 3 weeks.
    as part of global cycling race that came to Norway
    one patient had parkinson's for 30 years - did 1500 km for 6.5 weeks
    on CTV news - markham .... Memory and company.  
    gamification - people like to compete; staff will be involved.
    next steps: road world for the elderly to the biggest sports event in the world.
  • https://www.businessinsider.com/photos-90-year-old-japanese-men-play-full-contact-rugby-2019-9
  • https://www.cnn.com/2019/06/29/health/senior-games-tim-tadder-photos/index.html?no-st=9999999999
  • Quiz 27% of gamers are seniors https://www.theverge.com/2017/12/20/16800924/silver-snipers-senior-counter-strike-team Silver Snipers

  • https://www.bbc.com/news/world-europe-45087070?ocid=socialflow_facebook&ns_campaign=bbcnews&ns_mchannel=social&ns_source=facebook
  • https://www.forbes.com/sites/josephcoughlin/2018/07/15/the-future-is-female-instagram-grandma-has-her-game-on/#1990fad9336f
    https://www.nytimes.com/2018/06/20/style/instagram-grandmas.html
  • https://www.cnn.com/2018/06/08/health/japan-longevity-centenarians-aging-population/index.html
  • https://www.huffingtonpost.ca/entry/older-couple-engagement-photos_l_5d3736a9e4b020cd994a5aba
  • pushes the envelope on connecting with loved ones after they have died 
  • https://nowthisnews.com/videos/news/this-park-in-spain-installed-mental-games-for-seniors

    Games are being tested in 2 public parks in Bilbao – where 24% of population is older than 65
    Interaction with each other
    Physical mobility

    http://www.boomingencore.com/seniors-playgrounds-love-the-idea-not-so-much-the-name/
  • https://www.latitudemargaritaville.com/
  • https://nypost.com/2020/01/22/meet-the-golden-guys-ruling-the-nursing-home/?utm_source=twitter_sitebuttons&utm_medium=site%20buttons&utm_campaign=site%20buttons

    The gaggle of single dudes first met a year ago, after running into each other in a communal space on the third floor of the residence. They connected over a shared sense of humor and a love of poker — always a game of seven-card.
    Now, the quippy bunch gathers in a corner that overlooks the home’s cafe around 10 a.m. every morning.
    “It’s like 42nd Street,” says Cohn. “Everybody has to pass here.”
    They arrange themselves in a line — then spend hours heckling and gossiping about passersby.
    “We’re here all day,” says Irwin Friedwald, 91, who’s from the Bronx. “We just sit here, hang out and shoot the bull.”
  • https://www.ola.org/sites/default/files/node-files/bill/document/pdf/2019/2019-02/b069_e.pdf
  • Online Social Gaming Environments
    Roughly half of seniors are now online; many of these play games or are interested in internet gaming. Yet, unlike the typical teenage or 20-something gamer, seniors value social interaction during game play as much or more than the game itself. We are therefore building social gaming environments for seniors. We are studying the effect of chat with a partner during the playing of poker on learning, enjoyment, gaming, and social interaction.
  • Bengtson V.L., Allen K.R. (2009) The Life Course Perspective Applied to Families Over Time. In: Boss P., Doherty W.J., LaRossa R., Schumm W.R., Steinmetz S.K. (eds) Sourcebook of Family Theories and Methods. Boston, MA: Springer
    Kuh D, Ben-Shlomo Y, Lynch J, et al. (2003). Life course epidemiology. Journal of Epidemiology & Community Health, 57, 778-783.

    demographic: age, gender, ethnicity, sexual orientation, occupation
    Physical determinants of health: height, weight, disease state(s), genetics, exercise levels
  • Population aging has added about 1 percentage point per year to health spending growth.
    However, 1% per year, cumulatively over time, is significant if not addressed. Aging alone will add around $2 billion per year to health spending in Canada.
    While Canadians older than 65 account for about 16% of the Canadian population, they consume 46% of all public-sector health care dollars spent by provinces and territories.
    The share of public-sector health dollars spent on Canadian seniors has not changed significantly over the past decade — from 44.0% in 2000 to 46.0% in 2014. During the same time period, the percentage of seniors in the population grew from 12.6% to 15.7%.
  • https://www.bbc.com/news/health-45354846
  • CIHI
    Some seniors entering residential care may have been supported in the community (link)
    Assessments in hospital influences probability and speed of access to residential care, regardless of assessed level of need
    Wait times as ALC are longer for those returning to community than those going to residential care

  • Different life-stages imply different needs for different customer segments.

    Market segmentation is critical to be effective going forward
  • Reminiscence therapy
    Memory town – san diego, Town Square®—a 9,000-square-foot working replica of a 1950s downtown, built and operated by the George G. Glenner Alzheimer’s Family Centers. Unlike the businesses around it hawking restaurant supplies and tires, Town Square trades in an intangible good: memories.;
    People form strongest memories in adolescent years
    1950s town; 14 areas
    to franchise
    https://www.citylab.com/design/2018/09/why-a-memory-town-is-coming-to-your-local-strip-mall/569905/
  • A Pew Research Center study found that of the 15% of Americans who don’t use the internet, the vast majority are 65 or older.

    People have long assumed that older adults cannot adapt to new technologies. This assumption is strongly tied to misinformed ideas about the
    physical and cognitive decline that occurs in old age, and to the perception that seniors are not interested in new experiences. While this generalization may have once been rooted in some truth, as technology has become more ubiquitous within society in general, so too has it been increasingly accepted by older adults.

    For older adults, the most significant area of impact of digital tools can be seen, perhaps, in the social effect of these technologies.
    According to a 2017 Pew Research Center survey, there has been an exponential rise in internet, social media, and smartphone usage by older adults in the US, with internet usage in particular seeing a significant increase from approximately 12% to 67% over the last two decades.



  • “Giant Tablet”. interactive table is fully tailored to people with dementia. They can practice their fine and gross motor skills, stimulate their memory and relax thanks to the jukebox

    https://www.hln.be/in-de-buurt/zemst/reuzengrote-tablet-moet-geheugen-rusthuisbewoners-prikkelen-het-zal-vechten-worden-om-ermee-te-spelen~a1224f77/?referer=http%3A%2F%2Fgames4seniors.eu%2Fblog%2Four-news-log-1%2Fpost%2Fgiant-tablet-to-stimulate-memory-nursing-home-residents-it-will-be-fighting-to-play-with-it-8
  • https://www.akiliinteractive.com/
    Akili Interactive Labs EVO
    Akili video game platform is designed to quantify and improve the ability of individuals to deal with cognitive interference (distractions and interruptions), which impacts their ability to pay attention, plan and make decisions. Such deficits are common symptoms of many degenerative diseases like Alzheimer’s, as well as psychiatric conditions such as ADHD, autism and depression. The company recently signed an agreement  with Pfizer Inc. to test the ability of Akili’s mobile video game platform (“Project EVO”) to detect cognitive differences in healthy elderly people at risk of developing Alzheimer’s disease. 
  • SilverPromenade enables the user to set out on virtual walks in well-known areas, for instance through the city forest, while corresponding video material is played based on his or her movements on the Nintendo Wii Balance Board
    Players are invited to take a virtual walk through a park while competing in small mini-games.  The walker performs walking movements on the Balance Board to progress through the world.  The shaker engages in simple counting tasks by shaking the Wii Remote, e.g. following the number of a certain type of game elements.  The pointer tries to catch in-game items by pointing the Wii Remote at them. The game features two different multiplayer modes: One can either play together in a cooperative team or one can decide to engage in a competitive game mode.

    http://eprints.lincoln.ac.uk/13645/1/__ddat02_staffhome_jpartridge_a62-gerling.pdf
  • An avatar-based telehealth platform that enables continuity of care for chronic diseases
  • The average adult after retirement has 8000 days of life. Same as 0 to 28 years. An entire life stage.
  • Trudy Smith had always dreamed of being a painter, but she did not pick up a paintbrush until she was 85.
    Now 102, Ms Smith said it was a mixture of loneliness and newfound freedom that gave her the courage to start pursuing her passion following her husband's death.
    "The one thing I wanted to do was to paint," she said.
    "I never did very much before that because he [husband] was very critical.
    "It has taken quite a while but suddenly I have realised that it is lovely to be free of everything.
  • https://www.cbc.ca/radio/nowornever/what-knowledge-are-you-passing-down-1.4702950/teaching-is-a-calling-meet-the-101-year-old-teaching-computers-to-seniors-1.4705295
  • Some entrepreneurs look to wholly reinvent categories. Perennial is a plant-based adult nutrition beverage taking on industry stalwarts such as Ensure and Boost. The product’s promotional campaign features buff senior citizens running on a beach with the tagline, “longevity tastes good.” Millennials and baby boomers increasingly mirror one another in adopting healthy lifestyle habits, and yet the latter are often left out by the food and beverage sector. A recent study found that boomers are more likely than any other generation to choose nutritious foods. “People are aging so much better than in prior generations,” notes Perennial CoFounder Sara Bonham. “We wanted to create a product that empowered them, not just for a need-state, but something that they want.”
  • $7.1T economy
    Baby boomers spend more than any generation yet less than 10% of marketing budgets 
    combined buying power >50 globally is 3rd largest economy in world after US & China

    We will see ecosystems of services and brands emerge
    “Only consumer brand we recognize for seniors is depends - not an aspirational brand ”
    When aging is mainstream, will not be part of medical system
    Will get to consumer channels.  Best Buy moves are most notable recent example

    Most products are designed for caregiver OR patient
    Few have empathetic design for whole system. P&G focusing here

    P&G
    Continence
    De-risk showering
    Falls prevention
    Skin health management
    Personalized knowledge & communication products

  • Goal is to be in the “children’s aisle” of fun seniors retail products
    Kroger – 250 pharmacies
    Best Buy Assured Living line (online)

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