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PHILIPS HEALTHCARE
Value Chain Model
High
High foreign investment with
extensive coordination of
activities
Purest Global
Strategy
PHILIPS HE...
Logistics
 All the inbound and outbound logistics are outsourced to
UPS.
 On-site warehousing
 Direct supply from manuf...
Overview of Manufacturing
Manufacturing Plants
Strategic Acquisitions
Transnational Production Systems
Product-specialization in a Regional Market
Marketing Mix - Product
Diagnostic - ECG
Advanced Molecular Imaging X - Ray Patient Monitoring
Mother & Child CareUltrasou...
Marketing Mix - Price
 Standardized pricing
 B2B Strategy
 Competition influences Price
Marketing Mix - Place
Marketing Mix - Promotion
Traditional
 Medical Congresses
 Conferences
 Exhibitions of non-profit organisations for bet...
LEADERSHIP AND MANAGEMENT
“I want to enable our managers, local market teams and business
units to take charge and to do w...
McKinsey 7-S Framework
Shared
Values
Structure
Style
Strategy
Skills
Staffs
System
Organisational Structure –
Executive Committee
CEO
Frans van Houten
Chief Strategy & Innovation Officer
Jim Andrew
Chief L...
Human Resource
66
68
70
72
74
76
78
80
2009 2010 2011 2012 2013 2014
Employee Engagement Index
Employee engagement is the ...
Human Resource - Training
Human Resource –
Global Talent Acquisition Strategy
• Philips employee referral
• Internal Hire
• Proactively source by re...
Human Resource –
Philips University
• For Managers
• They implement one Central Management System to raise
the quality of ...
Technology - Innovation
 1st biphasic AED
 1st US airline save
 1st AED for children and infants
 1st AED designed spe...
R&Ds Around The World
Research Centres
Aachen, Germany
Molecular Imaging
Systems
Personal Health
Solutions
X-Ray Imaging
S...
Financial Management
 3rd Party Payments
 3rd Party Receivables
 Inter-company transfers
 Liquidity Management
Procurement
 Perform and Transfer
 Competitive networks or supplier ‘Ecosystems’
 Policies and Procedures
 Supplier Su...
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Philips presentation3

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Philips - Healthcare

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Philips presentation3

  1. 1. PHILIPS HEALTHCARE
  2. 2. Value Chain Model High High foreign investment with extensive coordination of activities Purest Global Strategy PHILIPS HEALTHCARE Country Centered Strategy Export based strategy with decentralise marketing Geo. Dispersed Geo. Concentrated Coordination of Activities Low Configuration of Activities
  3. 3. Logistics  All the inbound and outbound logistics are outsourced to UPS.  On-site warehousing  Direct supply from manufacturing units.
  4. 4. Overview of Manufacturing Manufacturing Plants Strategic Acquisitions
  5. 5. Transnational Production Systems Product-specialization in a Regional Market
  6. 6. Marketing Mix - Product Diagnostic - ECG Advanced Molecular Imaging X - Ray Patient Monitoring Mother & Child CareUltrasound
  7. 7. Marketing Mix - Price  Standardized pricing  B2B Strategy  Competition influences Price
  8. 8. Marketing Mix - Place
  9. 9. Marketing Mix - Promotion Traditional  Medical Congresses  Conferences  Exhibitions of non-profit organisations for better health such as HIMSS Digital
  10. 10. LEADERSHIP AND MANAGEMENT “I want to enable our managers, local market teams and business units to take charge and to do what is best for Philips. A timely decision may be right or wrong; a decision that comes too late is always wrong. By allowing our market teams to resource to win, we can continue making successful investments. Innovation will remain a cornerstone of our strategy. Investing in innovation is part of investing in growth. But we must base our bets on a very profound understanding of local markets and customers.” -Frans van Houten, President and CEO Royal Philips
  11. 11. McKinsey 7-S Framework Shared Values Structure Style Strategy Skills Staffs System
  12. 12. Organisational Structure – Executive Committee CEO Frans van Houten Chief Strategy & Innovation Officer Jim Andrew Chief Legal Officer Marnix van Ginneken Chief Human Resource Officer Denise Haylor Chief Market Leader Ronald de Jong Chief Executive Officer Greater China Patrick Kung Chief Executive Officer Philips Consumer Lifestyle Pieter Nota Chief Executive Officer Philips Lighting Eric Rondolat Chief Financial Officer Ron Wirahadiraksa Chief Executive Officer Asean & Pacific Damien Cummings Chief Domestic Appliances Andrea Ragneti
  13. 13. Human Resource 66 68 70 72 74 76 78 80 2009 2010 2011 2012 2013 2014 Employee Engagement Index Employee engagement is the key to Philips competitive advantage
  14. 14. Human Resource - Training
  15. 15. Human Resource – Global Talent Acquisition Strategy • Philips employee referral • Internal Hire • Proactively source by recruiter • Digital career channel • Philips careers website
  16. 16. Human Resource – Philips University • For Managers • They implement one Central Management System to raise the quality of standardisation and simplification for managers of all levels. • For Leaders • In Leadership, academy delivers a simplified and comprehensive system of leadership initiatives to create a long term leadership pipeline at all levels and cross all parts.
  17. 17. Technology - Innovation  1st biphasic AED  1st US airline save  1st AED for children and infants  1st AED designed specifically for home  1st and only over the counter AED  1st AED to implement a ‘Quick Shock’ algorithm. Our AEDs are typically able to deliver a shock in less than 8 seconds after CPR.
  18. 18. R&Ds Around The World Research Centres Aachen, Germany Molecular Imaging Systems Personal Health Solutions X-Ray Imaging Systems Hamburg, Germany Diagnostic imaging systems Image-guided intervention and therapy Medical image processing Eindhoven, Netherlands Diagnostic imaging Patient care Home healthcare Shanghai, China Chronic disease management Imaging system solutions Home healthcare for the Chinese market Bangalore, India Cardiology Perinatal care Women’s health Cambridge, UK Home healthcare for the UK market Briarcliff, NY, USA Controls, Communication, & Healthcare Informatics Clinical Informatics, Interventional, & Translational Solutions Ultrasound, Photonics, and Bioinformatics Focus on research imaging product (i.e. X-ray) Focus on research home healthcare products (i.e. sleep therapy systems) and early detection of disease (i.e. cardiology) Focus on research clinical sites, provide clinical decision support and medical ultrasound
  19. 19. Financial Management  3rd Party Payments  3rd Party Receivables  Inter-company transfers  Liquidity Management
  20. 20. Procurement  Perform and Transfer  Competitive networks or supplier ‘Ecosystems’  Policies and Procedures  Supplier Sustainability & Environment

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