Presentation on affiliate marketing metrics from AffiliateFORCE/2003, which took place on a cruise ship over April 24 - 28, 2003 out of Miami to Key West then Cozumel and back to Miami. This presentation marked the last AffiliateFORCE and the first AffStat.

1. Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers

5. Who Wants to Win a Copy of the AffStat 2003 Report? Your Host: Meredith Vieira Co-founder of ClubMom, and host of the syndicated version of Who Wants To Be A Millionaire .

6. The Basics What is the most common method of determining affiliate program commissions? Which is the most common number of affiliates in an affiliate program?

7. What is the most common method of determining affiliate program commissions? Pay per sale Pay per click Pay per lead Flat fee

8. What is the most common method of determining affiliate program commissions? A: Pay per sale (85% of affiliate programs are pay per sale)

9. Which is the most common number of affiliates in an affiliate program? Less than 1,000 5,000 to 10,000 1,000 to 5,000 More than 10,000

10. Which is the most common number of affiliates in an affiliate program? A: Less than 1,000 53% of affiliate programs have 1,000 or less affiliates

11. Affiliate Traffic How many affiliates are “active” in a typical affiliate program? Which is the most common volume of clicks per month for an affiliate program?

12. How many affiliates are “active” in a typical affiliate program? Less than 2% 6% to 10% 2% to 5% More than 10%

13. How many affiliates are “active” in a typical affiliate program? D: More than 10% 44% of affiliate programs have >10% active affiliates

14. Which is the most common volume of clicks per month for an affiliate program? 50k to 100k 500k to 1M 100k to 500k >1M

15. Which is the most common volume of clicks per month for an affiliate program? B: 100k to 500k 19% of programs receive 100k to 500k clicks per month

16. Money Matters Which salary bracket is most common among affiliate managers? How many programs paid commissions to more than 10% of affiliates last month?

17. Which salary bracket is most common among affiliate managers? $50k to $60k $90k to $100k $70k to $80k More than $120k

18. Which salary bracket is most common among affiliate managers? D: More than $120k 13% of affiliate managers earn $120k or more

19. How many programs paid commissions to more than 10% of affiliates last month? 3% 16% 9% 22%

20. How many programs paid commissions to more than 10% of affiliates last month? C: 16% 16% of programs paid >10% of their affiliates last month

21. Affiliate Management How many affiliate programs have a dedicated affiliate manager? What percent of affiliate programs approve affiliates manually?

22. How many affiliate programs have a dedicated affiliate manager? 18% 47% 33% 64%

23. How many affiliate programs have a dedicated affiliate manager? B: 33% One third of affiliate programs have a dedicated manager.

24. What percent of affiliate programs approve affiliates manually? 64% 81% 77% 86%

25. What percent of affiliate programs approve affiliates manually? A: 64% 64% of affiliate programs manually approve their affiliates

26. Affiliate Solutions What percent of affiliate programs use an in-house technology? How many affiliate programs are using the “Big Four” solution providers?

27. What percent of affiliate programs use an in-house technology? 8% 24% 17% 36%

28. What percent of affiliate programs use an in-house technology? C: 24% 24% of affiliate programs have built their own technology

29. How many affiliate programs are using the “Big Four” solution providers? 30% 65% 48% 73%

30. How many affiliate programs are using the “Big Four” solution providers? B: 48% 48% of programs use Be Free, CJ, LinkShare & Performics

32. Best Practices in Affiliate Management

34. Segmenting Your Affiliates

36. Fighting Affiliate Fraud

38. Now available: AffStat 2003 Report $129.99 only at w w w. a f f s t a t. c o m

39. Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers