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Southwest Airlines, founded in 1977, has always differed from the traditional airline industry in
many ways. A few examples of this would be the strong sense of company loyalty from
passengers and employees and their stock ticker (LUV) to pay homage to where they originated
(Love Fields). These would both be examples of Southwest's __________.
Organizational culture
Market share
Customer relations
Values
Goals
Organizational culture
Market share
Customer relations
Values
Goals

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