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David Wilcox presented on Social Media and Creativity at a Creative Juice seminar organised by the University of Westminster in April 2008. He argued that open collaboration online and at events could add a lot to the creative process

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  1. 1. Social media and creativity <ul><li>What is social media ... and why bother </li></ul><ul><li>How openness aids creativity .... </li></ul><ul><li>Collaborative events </li></ul><ul><li>The web as the “site” </li></ul><ul><li>Co-designing with games </li></ul>David Wilcox
  2. 2. It used to be simple ... Web pages provided information Email plus attachments provided info, communication and collaboration Forums enabled discussion - but might not be used
  3. 3. Social media • consume • commune • create • collaborate Blogs Wiki Feeds Photos videos E-mail groups Facebook groups Now it’s not so easy ... Shared bookmarks Twitter
  4. 4. There are major benefits • Getting information, communicating, creating, collaborating • Developing your voice online • Reaching new audience Some you can do on your own ... in conventional contracting ... however here’s why I believe ... Open collaboration aids creativity
  5. 5. First: releasing creativity without getting drowned • Become a good digital consumer • Develop a tailored toolkit • Create a learning blog • Go to collaborative events • Try free and low cost tools • Co-design
  6. 6. Innovation camp Enabled by design Rate your prison Barcode wikipedia Rate my CV On the up Sharestuff
  7. 7. Co-designing online services Invite people to contribute Run a focus group Play a game Develop a prototype
  8. 8. The ‘website’ is the web ... Network navigation Main blog Twitter - short messages Experts Online Posts and comments from other blogs Feature
  9. 9. ... and much of it free Feed from free newsletter Feed from bookmarks Video from YouTube Feed from Google maps
  10. 10. Are you Yes 2.0? or No 2.0? <ul><li>A human voice </li></ul><ul><li>Willing to share </li></ul><ul><li>Open source thinking </li></ul><ul><li>Share responsibility </li></ul><ul><li>Basics covered </li></ul><ul><li>Ready to experiment </li></ul><ul><li>Tell good stories </li></ul><ul><li>Official voice </li></ul><ul><li>Anxious to control </li></ul><ul><li>We own it </li></ul><ul><li>Central vetting </li></ul><ul><li>Audience not online </li></ul><ul><li>Unwilling to invest time </li></ul><ul><li>Publish reports </li></ul>The cultural challenge
  11. 11. Try games for co-design Simulations Scenarios Tools on cards Action plans Storytelling
  12. 12. Gaming design <ul><li>Invent the scenario - challenges, interests </li></ul><ul><li>Identify characters </li></ul><ul><li>Choose methods from cards </li></ul><ul><li>Tell a story </li></ul>
  13. 13. Card examples
  14. 14. Tools Scenarios
  15. 16. Process of the game - and of design
  16. 18. You can do it on your own Create your own Pages are pieces Free services Feeds Many places Fundraising Feeds Profile Shared photos and bookmarks