NVBC Perfecting Your Investor Pitch 2011

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This deck is for an annual presentation to the New Ventures BC contestants on what to include in the investor pitch, the critical step in the competition. This covers some thoughts on how to focus the message, how to communicate clearly and what slides to include. The video of the presentation is also available on the newventuresbc.com site.

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  • Easy way to tell if you have enough visuals… do the slide sorter view.Bulleted List Activity….
  • So now you have a strong focused business statement – essentially a thesis for your presentation and your business. You communicated this in a strong, receiver driven way, a way that will have people remembering you.Now you have 20-30 minutes to give the judges all the information that you need to get an A on the Presentation and win the competition.
  • Don’t make your speaking notes your presentation.Do it more like this
  • Pause and let people read it.Strong Visuals – speak to them
  • Pause and let people read it.Strong Visuals – speak to them
  • The Secrets of Superb Public Speaking – John Miers 2009
  • The Secrets of Superb Public Speaking – John Miers 2009
  • The Secrets of Superb Public Speaking – John Miers 2009
  • History: What we do:What we are looking for:
  • NVBC Perfecting Your Investor Pitch 2011

    1. 1. Perfecting Your Pitch <br />Presentation begins at 6pm<br />David Shore<br />DShore@StirlingMercantile.com <br />604 484-0070 x 2001<br />davidshore<br />
    2. 2. ?<br />
    3. 3. WIN<br />
    4. 4. COMMUNICATION<br />
    5. 5.
    6. 6. PRESENTATION<br />
    7. 7.
    8. 8. About Stirling Mercantile<br />M&A ADVISORY<br />Sage advice in times of need or growth opportunity<br />EXPANSION CAPITAL<br />Multiple industry experienceSeasoned corporate financiers<br />M&A Advisory<br />DIVESTITURES<br />Corporate financier involvementcan improve price, simplify process<br />ExpansionCapital<br />Divestitures<br />EARLY-STAGE FINANCING<br />Full-service approach throughout processAligned interests likely to secure funding<br />FairnessOpinions<br />Early-StageFinance<br />FAIRNESS OPINIONS<br />Director comfort & legal protection from independent, expert valuation<br />.<br /> - PERFECTING YOUR PITCH -<br />
    9. 9. About Stirling Mercantile<br />M&A ADVISORY<br />Sage advice in times of need or growth opportunity<br />EXPANSION CAPITAL<br />Multiple industry experienceSeasoned corporate financiers<br />M&A Advisory<br />DIVESTITURES<br />Corporate financier involvementcan improve price, simplify process<br />ExpansionCapital<br />Divestitures<br />EARLY-STAGE FINANCING<br />Full-service approach throughout processAligned interests likely to secure funding<br />FairnessOpinions<br />Early-StageFinance<br />FAIRNESS OPINIONS<br />Director comfort & legal protection from independent, expert valuation<br />.<br /> - PERFECTING YOUR PITCH -<br />
    10. 10. Early - Stage Financing<br /> - PERFECTING YOUR PITCH -<br />
    11. 11.
    12. 12. COMMUNICATION<br />
    13. 13. Textual Presentations<br /> - PERFECTING YOUR PITCH -<br />
    14. 14. Graphic Presentations<br /> - PERFECTING YOUR PITCH -<br />
    15. 15. Textual Presentations<br />
    16. 16. Graphical Presentations<br />
    17. 17. Graphical Presentations<br />
    18. 18. Pricing : A Science and an Art<br />The Secrets of Superb Public Speaking – John Miers 2009<br /> - PERFECTING YOUR PITCH -<br />
    19. 19. What was the title of the previous slide?<br />Keep the answer to yourself for a sec…<br /> - PERFECTING YOUR PITCH -<br />
    20. 20. Pricing : A Science and an Art<br />The Secrets of Superb Public Speaking – John Miers 2009<br /> - PERFECTING YOUR PITCH -<br />
    21. 21. Seating<br />Both Sides of the Table<br /> - PERFECTING YOUR PITCH -<br />
    22. 22. Eye Contact<br /> - PERFECTING YOUR PITCH -<br />
    23. 23. Demo<br /> - PERFECTING YOUR PITCH -<br />
    24. 24.
    25. 25.
    26. 26. Tell Me What You Do <br />Describe the problem you solve.<br />“We sell [hardware/software] <br />that helps [our target market] <br />to [save money or make money]”<br /> - PERFECTING YOUR PITCH -<br />
    27. 27. Tell Me What You Do <br /> - PERFECTING YOUR PITCH -<br />
    28. 28.
    29. 29. PRESENTATION<br />
    30. 30. Slides<br />10 seconds to 2 minutes each<br /> - PERFECTING YOUR PITCH -<br />
    31. 31. Presentation to:<br />Date and time<br />1<br />
    32. 32. Snapshot<br />$2m for an active board seat<br />2<br />
    33. 33. Team<br /><ul><li>John, CEO
    34. 34. Former ABC, XYZ
    35. 35. Jim, CTO, Founder
    36. 36. Former ABC, PQR
    37. 37. VP Marketing
    38. 38. Identified
    39. 39. David, Board Member
    40. 40. DEF, PQR</li></ul>.<br />3<br />
    41. 41. Industry Problem<br />Revenue is dropping<br />Expenses are rising<br />Customers are leaving<br />4<br />
    42. 42. Our Solution<br />“This should save us $100 per employee per year”<br />Mr. Big, CEO of Target Customer<br />5<br />
    43. 43. Addressable Market<br />$XXm<br />$XXXm<br />$Xb Overall<br />6<br />
    44. 44. Demo<br />
    45. 45. Competitive Position<br />Speed<br />Big Old Co<br />Comp<br />Nimble Co<br />Comp<br />Functionality<br />7<br />
    46. 46. Sales and Marketing Strategy<br />Pricing strategy<br />Target markets<br />Channels or partners<br />Current funnel<br />8<br />
    47. 47. Road Map<br />Funding Roadmap<br />IP Roadmap<br />Series B<br />>$10m<br />Expan-sion<br />Full Launch<br />Beta, one sector<br />Series A<br />$4m<br />Alpha<br />Seed, Angel<br />$1.2m<br />Design<br />$0.3m<br />F, F & E<br />Year 1 2 3 4 5<br />Mainstream Growth<br />Exit<br />Revenue<br />RoadMap<br />Crossing the Chasm<br />Early Adopters<br />today<br />11<br />
    48. 48. Projections<br />9<br />
    49. 49. Projections<br />10<br />
    50. 50. Summary<br /><ul><li>Team
    51. 51. Market opp
    52. 52. Timing</li></ul>13<br />
    53. 53. Appendix<br /><ul><li>IP Summary
    54. 54. Development Roadmap
    55. 55. Market Segments
    56. 56. Use Case – Primary Markets
    57. 57. Use Case – Secondary Markets
    58. 58. SWAT Analysis
    59. 59. Positioning Detail
    60. 60. Channel Detail
    61. 61. Pricing Detail
    62. 62. Market Trends
    63. 63. Tech Trends
    64. 64. Proforma HR
    65. 65. Cap Table
    66. 66. Uses of Capital</li></ul>14<br />
    67. 67. Follow up<br /><ul><li>A short email that night
    68. 68. Answer open questions and tasks
    69. 69. Lead into next steps</li></ul> - PERFECTING YOUR PITCH -<br />
    70. 70. Avoid Saying…<br />‘Our projections are conservative’<br />‘We have no competition’<br />‘We have a first mover advantage’<br />‘We only need to capture x% of the market share’<br />.<br />.<br />D<br /> - PERFECTING YOUR PITCH -<br />
    71. 71.
    72. 72.
    73. 73. COMMUNICATION<br />
    74. 74. PRESENTATION<br />
    75. 75. WIN<br />
    76. 76. Thanks<br />This is on http://www.slideshare.net/davidshore and www.newventuresbc.com for future reference<br /> - PERFECTING YOUR PITCH -<br />
    77. 77. Tell Me What You Do <br />Describe the problem you solve.<br />“We sell [hardware/software] <br />that helps [our target market] <br />to [save money or make money]”<br /> - PERFECTING YOUR PITCH -<br />

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