2.  You might have a great idea for a business
and even have investors willing to back it,
but without the right name, your company
will struggle to get off the ground. A great
name can instantly solidify a company in a
person’s memory. For this reason,
entrepreneurs need to think of a business
name as a marketing tool.

3.  What, then, makes a good name? Alliteration
can help, as companies like PayPal and Gorilla
Glue have demonstrated. Some professionals
recommend using letters with a high point
value in Scrabble. By including less common
letters, you can give a little bit of quirk to the
company and make the name more
memorable. Of course, the name must also be
appropriate and represent the company’s
products and services. Otherwise, branding
and advertising become much more difficult.

4.  Before settling on a name, entrepreneurs
should conduct a thorough Google
search to ensure that no one else is
already using it. They should also check
on the availability of domain names with
the WHOIS database and claim any
relevant web addresses immediately.