Fresh Start for Heart Health is a 12-week curriculum to help consumers improve their heart health through diet, exercise, and stress management. It includes weekly newsletters, action plans, meal plans, exercise plans, videos, articles and other materials on themes like "Heart-Smart Carbs." Participants first learn how small lifestyle changes can benefit heart health before focusing on diet, exercise, and supportive habits. The program aims to support, inspire and empower users through encouragement, recipes, quizzes and a focus on building self-efficacy to drive behavior change. The content is tagged to enable personalization based on individual experiences, lifestyles and preferences.