Personal Information
Organization / Workplace
Austin, TX United States
Industry
Advertising / Marketing / PR
Website
Bonehook.com
About
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I've been in pursuit of one audience or another ever since, first as a college journalist and later for American Rivers on Capitol Hill. I joined the agency business in 1997 in Salt Lake City. After working for seven agencies in five states, I started my own content marketing practice in 2009. Since then, I've worked closely with an array of positive companies, campaigns, and causes to find their brand truth and magnify it for their customer's benefit.
Tags
content
content strategy
content marketing
conversational media
marketing
brand
paid content
web2.0
communications
marketing communications
creativity
association of national advertisers
university of texas
careers
pr
advertising
marketing and advertising
story
storytelling
brand management
brands
copywriting
relationship marketing
digital marketing
agile marketing
owned
earned
social media
media
brand publishing
boston
geekend
richard stallman
dma
stewart brand
blogs
socialmedia
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See more
Presentations
(7)Likes
(19)Seven deadly sins of planning
Richard Huntington
•
7 years ago
SVC Online Class on Dissecting Infographics — Use, Design, Best Practices
School of Visual Concepts
•
11 years ago
Copywriters' Workshop
School of Visual Concepts
•
7 years ago
A Brief History of Co-Creation
XPLANE
•
8 years ago
15 Small Business Tips to Become a Networking Pro
LinkedIn for Small Business
•
10 years ago
Improving AR and Collections with Centricity
HealthCo Information Systems
•
8 years ago
The Other C Word: What makes great content marketing great
Velocity Partners
•
10 years ago
3 Reasons Why Wall Street Loves Subscription Models
Zuora, Inc.
•
9 years ago
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime Content - LAVACON2014
Nick Kellet
•
9 years ago
21 Tactics to Acquire Customers
ReferralCandy
•
9 years ago
Building And Leveraging A Loss Proof Brand
Charlie Quirk
•
14 years ago
Jelly Helm: Joseph Campbell, Story & Other Maps of the Human Adventure
Jelly Helm
•
9 years ago
What the F**k is Social Media NOW?
Martafy!
•
13 years ago
50 Social Media Tactics for Nonprofits
Chad Norman
•
14 years ago
Inverge 08 From Telephone To Tweetup
Amber Case
•
15 years ago
Ten provocations
Richard Huntington
•
16 years ago
Whats Next In Media
Neil Perkin
•
15 years ago
Micro-Interactions in a 2.0 World (v2)
David Armano
•
15 years ago
Death by PowerPoint
Alexei Kapterev
•
16 years ago
Personal Information
Organization / Workplace
Austin, TX United States
Industry
Advertising / Marketing / PR
Website
Bonehook.com
About
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I've been in pursuit of one audience or another ever since, first as a college journalist and later for American Rivers on Capitol Hill. I joined the agency business in 1997 in Salt Lake City. After working for seven agencies in five states, I started my own content marketing practice in 2009. Since then, I've worked closely with an array of positive companies, campaigns, and causes to find their brand truth and magnify it for their customer's benefit.
Tags
content
content strategy
content marketing
conversational media
marketing
brand
paid content
web2.0
communications
marketing communications
creativity
association of national advertisers
university of texas
careers
pr
advertising
marketing and advertising
story
storytelling
brand management
brands
copywriting
relationship marketing
digital marketing
agile marketing
owned
earned
social media
media
brand publishing
boston
geekend
richard stallman
dma
stewart brand
blogs
socialmedia
twitter
See more