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21 Tactics to Acquire Customers

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Growth hacks are trendy, but rarely described in actionable terms. Andrew Dumont's post "How to Grow: 21 Tactics To Acquire Customers" is one of the few that managed to do just that. In this deck, we apply a fun visual treatment to his amazing post, and beef it up with even more relevant stats and case studies.

Link to Andrew's blogpost: http://moz.com/blog/how-to-grow-21-tactics-to-acquire-customers

Published in: Marketing
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21 Tactics to Acquire Customers

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  7. I. WRITE TARGETED F. A.O. PAGES uni I nnrn -nu» -4 Ann 1. Using keyword research, create FAQ (or help forum) topics to target long-tail search queries 2. These potential customers are by nature usually pretty far along in the buying process 3. Include clear calls-to-action to sign up for your product or service 4. Use a custom domain that doesn't rob you of the indexed pages and content.
  8. K THE SIZE or THE LONG-TAIL THE LONG- & OF SEAR MAKE UP 70% OF & ALL SEARCHES! NUMBER OF KEYWORDS SOURCE: HTTP: //MOZ. COM/ BEGINNERS-GUIDE-TO-SEO/ KEYWORD—RESEARCH SEARCHES
  9. K T user INTEGRATES YOUR F. A.O. ANSWERS INTO WEBSITE FEEDBACK FORMS. REDUCING SUPPORT REQUESTS BY UP TO FI‘I%I SOURCE: HTTPS: //WWW. USERVOICECOMITOURIHELPDESKI
  10. KT B crazyegg- CRAZY EGG HOME OR DASHBOARD CRAZY EGG INSERTED 5‘, E,{’, Lc’f, {,", §“ CALL—TO—ACTIONS IN ALL OF ITS F. A.O. PAGES. CONTACT SUPPORT
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  12. 2. MANUAL OUTREACH TO FIRST CUSTOMERS Reach out to your first 100 customers. Do: 1. Email using your personal address 'fi 2. Ask for specific feedback ’ DON’T: 1. Use a canned email 2. Use “info@yourcompany. com” If you do this well, you may turn happy customers into loyal brand advocates. I l l
  13. TYPICAL WEB USER E II” BRAND ADVOCATES I . —é5%= ‘T BRAND ADVOCATES ARE 9373 MORE LIKELY TO SHARE INFORMATION ABOUT A PRODUCT. SOURCE: HTTP: //WWW. BZZAGENT. COM/ BLDG/ POST/ STUDY—MIND—BRAND—ADVOCATE/
  14. IP»L: i.!3.3LCI3I{*B»‘}P MADE THEIR OUTREACH SCALA'3LE BY GIVING OUT FREE T—SHIRTS TO PAYING CUSTOMERS WHO SEND THEIR FIRST EMAIL CAMPAIGN.
  15. nILI/ LIi{‘E. &:’I: ¢I2{$L'{')fll/ I/I’TP. /E? MADE THEIR OUTREACH BY GIVING OUT FREE #WAN“ T-SHIRTS TO PAYING CUSTOMERS WHO SEND THEIR FIRST EMAIL CAMPAIGN. mm
  16. MDI2TDN’S° THE STEAKHOUSE MORTON’S RESPONDED TO A MAN’S TWEET (REQUESTING FOR A STEAK DINNER AT THE END OF HIS FLIGHT) BY SENDING A TUYEDOED WAITER TO GREET HIM AT THE AIRPORT WITH A FULL STEAK DINNER. SOURCE: HTTPS: //ECONSULTANCY. COM/ BLOG/ GIIOTII-WHY—YOUR-BRAND—SHOULD-USE-SOCIAL-LISTENING-RIGIIT-NOlAIaI. IIN‘IIBJIEI‘ICOT
  17. . ? IA‘iL. ‘ll'lillC; E:L iIl*’Tf‘1«! I£~! l I'll IN’ SIGN UP WITH ANY ONE OF US. AND GET DISCOUNTS FOR ALL OUR PRODUCTS!
  18. 3. PARTNER DISTRIBUTIONS ClCll llD lAllTLl / IMV nmt nt IIC AND GET 1. Reach out to partners and negotiate win-win deals for your customers 2. Set up partner pages + custom URLs for each partner 3. Make sure the pages explain the offers and discounts * The only cost here is the trouble of reaching out, and the increased operating costs of offering free trials! I'1—
  19. TRIAL SIGN ups JUST UNDER A YEAR AFTER STARTING THEIR PARTNER DISTRIBUTION PROGRAM, MOZ ENJOYED OVER 7,000 TRIAL SIGN UPS AND 2,000 PAID CONVERSIONSI
  20. ‘ Groove GROOVE’S PARTNER LIST GREW ZY WITHIN E MONTHS SINCE THEY’VE STARTED THEIR PARTNER PROGRAM, AND THERE ARE NOW MORE THAN I-IOO COMPANIES ASKING TO BE FEATURED. PARTNERS / ‘ FEB JULY 2 0 I I-I 2 O I I-I SOURCE: HTTP: /ll/ IIWI/ II. GROOVEH0.COM/ BLOG/ SI? S—SIY—MONTHS—LATER
  21. FI. TRACK COMPETITOR MENTIONS MENTIONS
  22. FI. TRACK COMPETITOR MENTIONS 1. Monitor where your competitors are getting mentioned 2. Search for relevant subject matter (eg. Wordpress Hosting, Wordpress Development, if you’re in the Wordpress hosting industry) MEI TIME
  23. I I'? lE. I5I II ‘FIIIf II-. I MOZ’S FRESH I"EB E). /PLOCER HELPS YOU ANALYSE MENTIONS OF YOUR BRAND, COMPETITORS, AND KEYWORDS!
  24. fur, ‘/ * ("wt/ /‘. J .2 ; .. - GOOGLE ALERTS CAN ALSO BE USED TO TRACK MENTIONS OF KEYWORDS AND LINKS - AND IT’S FREE! I , .
  25. USE THIS COUPON AND WE'LL BOTH GET 20% OFF OUR NEYT PURCHASE! YAY, MORE SALES FOR "1 MEI = I
  26. E. DOUBLE-SIDED REFERRAL PROGRAMS USE THIS COUPON AND WE'LL BOTH GET 20% OFF OUR NEYT PURCHASE!
  27. .. {I II F-II. E— 7.} il! :.[1 I‘L! ',‘T! T:! :‘TL‘LL*, "‘ITI 9‘! !! II; .E«; »‘«‘III'I! “'. Provide monetary value, from both sides, for your users to refer your product, and they just may.
  28. lIIII, '!I.7II ‘II«I. I ! I.. “IIF; !I AIIIIICQUIIIIIIIIICI IN ZOIB, CONSUMERS TRUST IIECOL7.. "5.EiIf'.3ATIOITS FROM PEOPLE THEY KIfO'. ‘.I MORE THAN ANY OTHER FORMS OF ADVERTISING. aiss BRANDED WEBSITES I SOURCE: HTTP: //WWWNIELSEN. COM/ US/ EN/ INSIGHTS/ NEWS/2OI2/UNDER-THE-INFLUENCE-CONSUMER-TRUST—IN-ADVERTISING. HTML
  29. Re ’eT'I'0.I. Candg TOOLS LIKE REFERRA'. LCfi. IIf3‘. ’ (THAT'S US! ) CAN EASILY HELP YOU SET UP AUTOMATED REFERRAL PROGRAMS. THAT LEAVES YOU TO FOCUS ON YOUR CORE BUSINESS FUNCTIONS!
  30. K 9 Dropbox DROPBOY INCREASED THEIR SIGNUPS PERMANENTLY BY GO% AFTER INITIATING A DOUBLE—SIDED REFERRAL PROGRAM. WITHIN A MONTH, THEIR USERS SENT OUT A WHOPPING 2.9 MILLION REFERRAL INVITES!
  31. DIRECTV I3TECT. / GAVE EVERY USER WHO REFERRED A NEW CUSTOMER , IOO OFF THEIR BILL. THE REFERRED CUSTOMER ALSO GOT . °IOO OFF.
  32. HEY, I CAN GIVE YOU THAT EYPERT OPINION YOU NEED! GREAT! AND I CAN GIVE YOU THAT PRESS COVERAGE THAT YOU WANT!
  33. G. H. A.R. O. (HELP A REPORTER OUT) “II I “III GIVE IOU THAT GREAT! AND I CAN GIVE V00 TIIAT EYPERT OPINION YOU NEEDI nnrcc rm/ CDACC TLIAT Vou WANTI 1. Go to H. A.R. O. and sign up 2. Receive daily emails requesting for quotes and opinions 3. Reply A 4. Get featured '
  34. MAKE THE MOST OUT OF H. A.R. O. I. CHOOSE A PUBLICATION THAT HAS YOUR TARGET AUDIENCE 2. CHOOSE A PUBLICATION THAT LOOKS GOOD ON YOU 3. RESPOND QUICKLY (WITHIN AN HOUR IF POSSIBLE) H. USE PAST CREDENTIALS OF PRESS COVERAGE TO STAND OUT E. MAKE A GOOD IMPRESSION — SAY THANKS IF YOU'RE QUOTED! G. BE HONEST - HARO IS A GREAT TOOL, SO DON'T ABUSE IT SOURCES: HTTP: //WWW.0UICKSPROUT. COM/ THE-COMPLETE-GUIDE-TO-BUILDING-YOUR-PERSONAL- -CHAPTER-El HTTP: //SHANKMANCOM/ HAROFORBES-CAN-ONE-IDIOT-RU! N-IT-FOR-EVERYONE-
  35. IR 0 ‘I’ III v‘I;0lIiIII: .I I10: YIPPIE, I JUST : GOT VERIFIED AS A PRO-USER!
  36. ‘A; - I L . VERIFIED I
  37. 7. 9121 up A VERIFIED PROGRAM ‘ ~%; ‘ [ _ _ ) ———~ » Eu#“l, ElEiC)clEiE> L. |I| !7--EMI! /.§§ 1: J
  38. 7. SET UP A VERIFIED PROGRAM . ;J'j‘| EMBEDDED LINK-RACKS VE| ?D T LINI<—RACI(S TO YOUR SITE CAN INCREASE YOUR SEO RANKING! Ir: TIME
  39. 7. SET UP A VERIFIED PROGRAM 1. Provide a verification process or educational program, and award those who go through it with a badge 2. Link those embedded certification badges back to your site, thereby boosting its SEO ranking SITE CAN INCREASE YOUR SEO RANKING! TIME SEO
  40. MEMBERS OF TI/ IIITTER’S CERTIFIED PROGRAM I—IAVE ACCESS TO TWITTER PARTNER ENGINEERS, GUIDANCE ON TWITTER'S APIS, AND INVITATIONS TO BETA PROGRAMS AND OTHER TWITTER EVENTS. SOURCE: I-ITTPS: //DEV. TWITTER. COM/ PROGRAMS/ TWITTER-CERTIFIED-PRODUCTS
  41. B. SOCIAL PROSPECTING CUSTOMER SUPPORT SOLUTION Q CAN ANYONE RE END A GOOD CUSTOMER SUPPORT SOLUTI . uSMB HI JANE, GREAT CUSTOMER SUPPORT TASK D MANAGERS ARE HARD TO FIND, I'D RECO MERYAY Happyclient CUSTO GREAT, WILL TRY THEM OUTI I’LL LOOK AT WHAT YOUR COMPANY CAN OFFER TOO!
  42. B. SOCIAL PROSPECTING 1. Run a search on your favorite Twitter clients for terms related to your product or service (eg. cracked iphone screen) 2. Save the search to receive a constant feed of prospective customers 3. Provide helpful, relevant information and recommendations * DON’T blindly tweet links at people. That's spammy and nobody likes that.
  43. DAILY TWEETS TWITTER’S POTENTIAL SOO MILLIONI y TWITTER RE ACHED A RECORD MILLION DAILY 2OI3. TH OF ‘.300 TWEETS IN LOT OF POTENTIAL . SOUl2CE= llTTP= //www. lN NETLIVESTATSLOMI YE TWITTER-ST ICS/ sTl2END
  44. ‘I. VIDEO SYNDICATIONS HappyC| ient HOW TO MAKE YOUR CUSTOMERS FALL IN LOVE WITH YOU . HAPPYCLIENT VIEWS; EGFIQIIZ I2‘ ; : I2
  45. ‘I. VIDEO SYNDICATIONS Increase your brand's exposure: 1. Produce educational video content 2. Upload then to educational platforms like Coursera, Grovo and Udemy . _j_é HOW TO MAKE YOUR CUSTOMERS FALL IN LOVE WITH YOU HAPPYCLIENT VIEWS: EGLIQIIZ ZIIEOE Q1 I2 V
  46. .s? ‘3I USERS CIEII II—ILlE? .I«i. IéI If EIITII II"III‘IC; I ‘I MILLIONI I I II if‘ I" THE NUMBER OF USERS EYPLODED FROM | II, OOO IN OCTOBER ZOII TO OVER 9 I: -EE. ILLIOI«! IN SEPTEMBER ZOILII YEARS SOURCE: HTTP: //BLOG. COURSERA.0RG/ POST/ GIIIIOTIBIITIZ/ A-TRIPLE-MILESTONE-IO7-PARTNERS-E32-COURSES-E-2 HTTPS: //lIIIWW. COURSERA.0RG
  47. .s? ‘3I MOZ UPLOADED THEIR WEEKLY IC'HITEBO.5.7ZD FIIIDA‘. -’ CONTENT TO UCENI’, WHICH BECAME QUITE A HIT.
  48. IO. COMMENT MARKETING WELL I THINK ‘Mg PIECE IIIYIIYI, DO YOU THINK II-IE SPEED OE | .|| (; UV§’ IN MY [; )(| D[; |2|[N[[. OF CONTENT lg EYCELLENTI CUSTOMER SUPPORT IS CRUCIAL? mg QUALITY 0; (U§‘[0M[Z_I2 SUPPORT MATTERS MOREI
  49. IO. COMMENT MARKETING WELL, I THIN’ OF CONTENT I. Use the same profile avatar & username, so that people can recognise you 2. Don’t be afraid to disagree 3. Target the right blogs & communities 4. Don’t pimp your products 5. Don’t use the term ‘SEO’ in your profile, because it (unfortunately) has a bad rep I I I I SOURCE: HTTP: //MOZ. COM/ BLDG/ COMMENT-MARKETING-AS-AN-INBOUND-TACTlC—WHlTEBOARD—FRIDAY I I I I I ‘Y EYPERIENCE. IF CUSTOMER TERS MOREI
  50. II. lN—APP SHARING CONGRATULATIONS! MOST SATISFIED USERS YOUR CUSTOMER SATISFACTION RATINGS ARE IE% ABOVE THE INDUSTRY AVERAGE! SHARE THIS BADGE NOW!
  51. II. IN—APP SHARING I-rxnl/ ‘R ATI ll A'I'IrIIPI 1. Award users with badges when they hit milestones 2. Encourage social sharing to incentivize a user to share your site / * It's a win-win situation: you boost your users’ ego, and they drive up your brand impressions.
  52. Wm Runkeeper AFTER EACH WORKOUT, ANew Personal Best for Running! TO SHARE YOUR PERFORMANCE WITH FRIENDS ON SOCIAL MEDIA.
  53. Ig. Iw‘II‘I%l«. !II I!7C HEY PETER, I KNOW YOU CANCELLED YOUR TRIAL ACCOUNT LAST MONTH. WE GOT A NEW DEAL FOR YOU — SO% OFF THE FIRST 3 MONTHS! HMM, THAT DOES SOUND LIKE A GOOD DEAL!
  54. HEY JOHN, I KNOW YOU CANCELLED YOUR TRIAL Win back users who’ve cancelled their accounts: Offer them a good deal that can convince them to come back. I * Just because the product wasn't a fit at one ID time doesn't mean that it'll never be a fit! TD 'I‘
  55. FIICTII I. f!! «IAIII‘III. ".. III I»I! II‘IE~; !IITI!7C! THE LIKELIHOOD OF WINNING BACK M. LOST CUSTOMERS IS ESTIMATED TO BE 20:: — t: :0:s. ICC SOURCE: HTTP: //SALESHO. MONSTER. COM/ TRAIN! NG/ ARTICLES/9‘! -THE-SECRET-TO-WINNING-BACK-CUSTOMERS
  56. MOZ’S VERSION OF WINBACKS IS AN EYTEICDED FREE TIIIAL PERIOD (I-IS DAYS INSTEAD OF 3O DAYS) FOR THEIR SEOMOZ PRO SERVICE.
  57. I3. CUSTOMER THANK—YOU CARDS M W I I I M t an ou TS . I Jug Wm I Dr LLSME bur gzrl/ ‘CW9’ Happyclient TIM 9 “T WWI’ C“ “'CI’”I Co Ia
  58. I3. CUSTOMER THANK—YOU CARDS I Am», I. Send your customers a “thank you” card 2. Make sure it’s handwritten, for that extra delight * There's no better marketing than word of mouth
  59. K CDNSDMERS ARE NOT IMRRESSED @ SOURCE: HTTP: //ABOUT. AMERICANEYPRESS. COM/ NEWSIDOCS/20l2YIAYP_2OI2GCSl2_US. PDF IN , ONLY 23% OF MERS FELT THAT COMPANIES VALUE THEIR BUSINESS AND WILL GO THE EYTRA MILE.
  60. ,, T, ,, ,,, ,,, L WUFOO SENDS DUI ! ; I: T;; i,3;: *-~ I 2: HANDWRITTEN THANK—YOU CARDS, MUCH TO THE DELIGHT OF THEIR CUSTOMERS! SOURCE: HTTP: //WWW. NEl/ IIMEDIACAMPAIGNS. COM/ PAGE/ WUFOOS-CUSTOMER-SERVICE
  61. I III. INFLUENCER PROGRAM
  62. III IIIIJI. lé. _IIIiiII»«¢ IIEI I: C.L. !~, I'I. rr', ~ I. Use tools like Followerwonk and Klout to find the influencers in your space 2. Provide them with early access, a free account or anything else to encourage them to use your product
  63. M INFLUENCERS’ SUPERIOR REACH CONTENT THATIS SHARED BY INFLUENCERS HAVE UP TO GY MORE TRAFFIC THAN THOSE SHARED BY CASUAL USERS TRAFFIC NOT SHAPED SOURCE: H T . /ww . ELO UACUMIRESUURCESI QHAIQED MARKETING-INS IIIML. UENCEIZS-IMPACT-CONVERSIONS
  64. LI'ilL? .FL IL ‘FLILlLL. I . FOLLO'_”«S'E!7."S’T'O}fff IS A GREAT TOOL / A ' TO SEARCH FOR INFLUENCERS WITH L F‘S spmnc KEYWORDS.
  65. *5 Groove FOUNDER ALEY TURNBULL IDENTIFIED MORE THAN OO INFLUENCERS, ROLLED OUT HIS ENGAGEMENT STRATEGY, AND BUILT RELATIONSHIPS WITH THEM. BECAUSE OF THAT, GROOVE GOT MORE THAN E, OOO SUDSCRIDERS AND GOO TRIAL USERS IN E WEEKS OF THEIR RLOG LAUNCH.
  66. THE LONG-TERM INVESTMENTS Eli }
  67. IS. GUIDES GET A FREE COPY OF THIS WOW, SOUNDS LIKE AWESOME GUIDE IF YOU A GREAT DEAL! SURSCRIRE TO OUR RLOGI
  68. Ii. Cu Iii Ii] Beginner’s ‘how—to’ guides are a huge investment of time and design resources, often taking months of work But if executed well, they can contribute significantly to signups "From the data I've seen first—hano’, it's well worth the investment" Andrew Dumont
  69. CONVERSIONS ' V I H‘ / I FA NO GUIDES C. I IIIIU IIIFIII/ ‘F “TILINIVLEIICIISIIIIC WITH GUIDES f » DITEBA RESEARCH LABORATORIES SAW THEIR CONVERSIONS INCREASE 33;’ AFTER PUBLISHING GUIDES AND EBOOKS. SOURCE: HTTP: //SEAMLESSSOCIAL. COM/ INBOUND— MARKETINGJI—CONVERSION—SUCCESS—STORIESl
  70. 5% Help Scout HELP SCOUT PUBLISHES A WEALTH OF FREE (AND VISUALLY 1('3V| V(: /r£= |eYatl<; tg<: ‘|11;I: ’;_)rt AMAZING) RESOURCES ON THEIR WEBSITEI SOURCE: HTTPS: l/WWW. HELPSCOUT. NET/ RESOURCES/
  71. I-IappyClient NOW COMES PRE-LOADED FOR EVERY ONLINE STORE SET UPON THESE PLATFORMS: — e an 77 _ V‘ _I_I| '_l_e If T T 1—— II ' I ~"”T Bestcommerce SuperCart ShopiBag
  72. IG. O. E.M. DEALS Getting your product bundled with a software (or hardware! ) provider as part of their offering is a heavy investment. It requires co-branding work, a separate billing infrastructure, and the negotiation of complex agreements. It’s a costly, difficult path to take, but could be lucrative if executed properly.
  73. Wm IN ZOIO, MOZ ANNOUNCED A PARTNERSHIP WITH DISTILLED, WHICH WILL HANDLE ALL OF MOZ’S CONSULTING LEADS. THAT FREED MOZ TO FOCUS ON THEIR SEO SOFTWARE. SOURCE: I-ITTP: //MOZ. COM/ BLOG/ THE-END-OF-CONSULTING-A-NEW-PARTNERSHIP-OUR-FOCUS-ON-SOFTWARE
  74. IT. INDUSTRY SURVEYS HERE'S THE LATEST UPDATE ON THE STATE OF THE CUSTOMER SUPPORT INDUSTRY: HappyCIient
  75. I7. INDUSTRY SURVEYS 1. Create an industry survey 2. Evangelize it until it has enough data to make an impact 3. Put time into the analysis 4. Visualize the data in a meaningful way * This is a massive time and resource investment. But if you do it right, you become the point of reference for thousands of people in your industry.
  76. ‘l'lP‘iT Till II‘IA. IT. 'II‘IISIE. “ii lE. ‘VEY l. "T. ‘iil'i‘lN ii! I ‘S I. OFFER PRIZES TO IIICEIAITIVIZE RESPOIISES NOTE THAT THEY HAVE TO BE BIG ENOUGH TO WARRANT WHAT YOU’RE ASKING 4’ 2. GET P,5.f? Ti: TERS OF! BOARD THEY’LL HELP vou WITH PRIZES AND OUTREACH 3. . ;EPEATEDL‘. ’ PROMOTE YOUR SURVEY BUT DON’T JUST PARROT — CREATE NEW, VALUABLE CONTENT AND INSERT A CALL-TO-ACTION TO voup SURVEY SOURCE: HTTP: I/GROOVEHO. COM/ BLOC/ SURVEY—POST—MORTEM
  77. RELEASES ANNUAL “STATE OF IITCOUCID ITITAIICETEITG” REPORTS THAT SUMMARIZES THE TRENDS AND TACTICS RELTING TO INBOUND MARKETING. SUBSCRIPTION IS REQUIRED FOR ACCESS TO THE FULL REPORT. SOURCE: HTTP: //WWWSTATEOFINBOUNDMARKETING. COM
  78. IB. PRODUCT INTEGRATIONS OUR - APP INTEGRATES WITH THESE HappyC| ient ZO ECOMMERCE PLATFORMS, SO YOU CAN USE US NO MATTER WHICH ONE YOU’RE ONI 3Q3}°" I Bie<°mm= r=e Etsy fiJ‘| l3!: §s2£2’ Q shopify fio| u3i0n Iul Magentogf YAHOO. ’ “‘I“f”“°
  79. IB. PRODUCT INTEGRATIONS Integrating your product into an existing, larger product can be simple, requiring only a token time investment. Hootsuite sees an average of 100 to 500 installs per day of each application in their gallery. You could potentially acquire thousands of users through a single integration. Product integrations are often the entry point to a deeper relationship.
  80. salegbrce OVER 2,000 BUSINESSES HAVE INTEGRATED THEIR SERVICES WITH SALESFORCE, IN THE FORM OF ADD-ON APPS. SOURCE: HTTPS: //APPEYCHANGE. SALESFORCE. COM
  81. IFI. CREATE FREE STANDALONE TOOLS USE THIS FREE TOOL TO FIND OUT HOW SATISFIED YOUR CUSTOMERS AREI
  82. ICI. CREATE FREE STANDALONE TOOLS . .-—— _. ... s . —g. —.. _- , 7. _. .us r| I‘l’ llf"lI I Free services can act as funnels to pre-qualify customers for your product. Build a tool or service that gives your customers a free assessment of the problem that your product solves. Once they do it, they’d become qualified leads who’| | naturally be interested in seeing how your product can help them solve the problem you’ve helped them map out.
  83. CREATED FREE TOOLS LIKE i"‘E"i: -IICETIIIG GRASER (ANALYZES THE OUALITY OF YOUR INBOUND MARKETING EFFORTS) AND ! ?ETI. <.'EETLA'.3 (FINDS PATTERNS IN THE RETWEETS YOU'VE GOTTEN). . I
  84. J? .J! III. !* ‘~'*'IlIL< L. «Il. ANIi: ALI! IIII‘II! *I. !iI! TIL AIM FOR THAT — INTERSECTION! SOCIAL CAUSE BUSINESS CUSTOMER fax 3.‘ 1 1-: HappyC| ient I I
  85. 20. BUILD YOUR BRAND AROUND A CAUSE AlllI rnn THAT 1. Identify your brand's values (easier said than done! ) 2. Identify a social cause that is aligned with those values 3. Host events and initiatives that help the cause. This is great PR for your brand. * Remember, it has to be genuine. You and your brand have to actually care and make a real difference, not just pose for photo ops.
  86. M CONSUMERS ALIGN WITH VALUES UP TO 7I% OF CONSUMERS SAID THAT THEY MAKE IT A POINT TO BUY BRANDS WHOSE VALUES ARE SIMILAR TO THEIRS. SOURCE: HTTP: //WWW. CMO. COM/ ARTICLES/2O| I/II/ S - OS| TIVE- EFFECTS—OF-CAUSE—RELATED—MARKETING.
  87. IJAITIE TI‘! ID I A T co GICIP, A SOCIAL DATA POWERHOUSE, STARTED THE BIG BOULDER IZTITIATIVE, ‘I’ BRINGING EYPERTS AROUND THE WORLD TOGETHER TO DISCUSS SOCIAL ISSUES.
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  90. HEY, I DO NEED A CUSTOMER SUPPORT APP FOR MY OWN BUSINESS. I THINK I'LL GIVE II.5.FP‘; 'CLIEi: IT A TRYI
  91. 2!. TAP INTO THE VIRAL LOOP 2.. 1. Map and study the natural ‘flow’ of your product (who uses it, in what context, for what purpose, etc. ) 2. Identify the instances where your customers might potentially interact with other people while using your product (eg. sending an email, sharing a file, etc) 3. Use those instances to market your product to your customers’ peers. Eg: “Powered by X” badges.
  92. + ' Windows Live“ 20/000 E Hotmail. THEIR "GET YOUR FREE EMAIL AT HOTMAIL" FOOTER HELPED THEM GET 20,000+ SIGNUPS A DAY JUST '3 WEEKS INTO THE CAMPAIGNI SIGNUPS W E E SOURCE: HTTP: //TECHCRUNCH. COM/ ZOO‘! /IO/ I9/PS—| —LOVE—YOU— GET-YOUR-FREE-EMAIL-AT-HOTMAlL/
  93. '. z-. . _ USERS HAVE THE OPTION OF INCLUDING ‘POWERED BY MAILCHIMP' IN THEIR EMAILS FOR I7.OlIfIfEY§§E'. ’IARDS, WHICH CAN BE USED TO GET CHEAPER BILLS.
  94. THESE 2| TACTICS CAN HELP YOU /3.COUIf§E Ir‘. O;”. .E CUSTO. ¥‘. ET3S. VISIT I«IE: I'F: ;II«II«. v‘: lILIIIIIIII I.7lI"I TO LEARN HOW YOU CAN USE EYISTING CUSTOMERS TO DO TIE S/ :I". EI
  95. CRAFTED BY “ ReferralCcIndg Ens SOURCE: HTTP: //BLOGREFERRALCANDYCOM/ ZOILI/ Oq/ Oq/2I—TACT| CS«ACOUIRE—CUSTOMERS—SLIDESHARE/

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