1. BEACON-TECHNOLOGY
– RISKS AND OPPORTUNITIES
Benedikt Blaß, Business Development Manager

2. They are interested in this car…

3. They need useful product information, discounts and offers

4. „Research offline, purchase online“ Hasn´t been possible until now

5. Status Quo - Retail Business
»No user-centered data (offline tracking)
»No direct interaction with the store visitors

6. What are Beacons?
»iBeacon technology has been available from Apple since 2013 and is a standard for navigation in predefined spaces
»Beacons are small transmitters which form a connection via BLE (Bluetooth Low Energy) to mobile devices and in doing so determine both the user and the location

7. What are Beacons?

8. Requirements
»Bluetooth has to be activated
»User needs an app
»iOS 7&8 and Android (min. 4.3)

9. Possible applications
Use of
Third Party Data
Integration into the Customer-Journey
Addressing users with Push- Notifications
Tracking and evaluation
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2
3
4

10. Indoor Positioning

11. Individual customer approach
Vouchers
Special mailings/ catalogues for visitors

12. Tracking of online and offline channels
SEO
Display
SEA
TV
Direct Traffic
Print
mail- outs
Beacons
Tele- phone
RTB
Affiliate Marke- ting
News- letter
360° Tracking
Offline Tracking
Online Tracking

13. Beacons are not only interesting for retailers

14. Applications for numerous industries

15. MLB – Baseball stadium
Improvement of the fan experience:
•Targeted offers
•Discounts
•Seat locations
•Ticket management

16. Regent Street - London
•Targeted offers and discounts
•Introduction of new brands

17. Biggest European Beacon-Case at the dmexco 2014
•Information about speakings
•Fair announcements
•Length of stay (visitors)

18. Challenges
»„German mentality“
»Privacy Policy
»Press
»Added values
»Battery Life

19. Advantages
»For the first time: Measurement of the visitors & visitor behaviour
»Sending of individual and attractive offers to the smartphone of your customers
»Completion of the value chain (Combination of the online and offline world)

20. Advantages
»Improved customer loyalty
»Increased identification with the brand and the products of your company
»Low costs
»A variety of use cases

21. Thank you very much for your attention!
intelliAd Media GmbH Benedikt Blaß Business Development Manager Sendlinger Str. 7 80331 München T +49 (0) 89 / 15 90 490 - 73 E bblass@intelliad.de W www.intelliad.de Twitter: @beneone