This document discusses challenges facing banks from new competitors and trends, and introduces CR2's Omnichannel BankWorld internet platform as a solution. BankWorld provides capabilities for personalized product offers, innovative service delivery, and banking convenience through a centralized, multi-currency and multi-lingual platform that can be integrated with back-office systems. It promises to improve efficiency, launch new products quickly, reduce costs, enhance security, and increase customer satisfaction through responsive channels and a consistent view of accounts.

2. RE-INVENTING YOUR
INTERNET BANKING
CHANNEL

3. 3
New competitors
• New Competitors are moving into the banking territory
• By 2020, more than 30 percent of banking revenues could be at risk thanks to new
competitors and new trends.

4. 4
Challenges
Time to market
Customer experience
Niche competition
Marketing & sales
Loyalty
Generating revenue
Cross-sell & up-sell online
Reducing costs to service
Customer satisfaction
Enhancing security
New innovations
Siloed back office systems &
operations

5. 5Lessons need to be learnt from the motor
industry
1920’s Ford Model T
“You can get a Model T so
long as that it is black.”
2010’s – VW Build Your Own
• 11,000 different Golf model variations
• 42,000 Golfs built per day
2019 – Apple.. . .?

6. 6
Why segment in an omnichannel banking
platform?
Family
saver
Young
student
Mass market
customer
High net
worth
Banks also have
customer types
Brands catering for
different customer types
Servicing digital & physical channels with
brand identities to match client needs

7. 7
Introducing CR2’s Omnichannel BankWorld
Internet platform
BankWorld provides capability for:
Personalised product offers
Innovative services delivery
Banking convenience

8. 8
Standard Product Highlight Features
• HTML5 / CSS / JavaScript
• Launch fully interactive offers
• Multi – currency views
• Multi – lingual
• Consolidated views of all accounts
• Online account opening
• Deliver personalised, segmented user
experiences
• Retail/corporate capabilities
• Integrated to back-office solutions and
managed by an Omni-Channel
BankWorld Mega-Platform

9. 9
Product benefits
• Improve efficiency with full control and
centralised operations
• Launch innovative new products quickly
• Reduce licence and operational costs
• Provide enhanced customer security
• Generate Revenue through cross-selling
and up-selling
• Increase customer satisfaction with
responsive channels and a consistent view
of their accounts

10. 10
Key figures
Banks already using
CR2’s Omnichannel
internet solution
100
Integrated back
office systems 65
Languages
deployed 65

11. FOR MORE INFORMATION,
VISIT
WWW.CR2.COM

12. CR2 Limited
9D Beckett Way Park West
Business Park Nangor Road
Dublin 12
Phone: +971 438 75 205
Email: kieran.kilcullen@cr2.com
www.cr2.com
KIERAN KILCULLEN
Chief Commercial Officer