1. HOW WE SURF
IN EUROPE.
Anna Cremers
Director Data Science
2. DIFFERENT USERS –
DIFFERENT JOURNEYS.
When comparing the web surfing habits of different
user groups, how do their web affinities differ ...
a) within different socio-demographic segments?
Women
vs.
Men
Anna Cremers / nugg.ad AG
Younger Users
vs.
Older Users
Higher Education
vs.
Lower Education
3. DIFFERENT USERS –
DIFFERENT JOURNEYS.
When comparing the web surfing habits of different
user groups, how do their web affinities differ ...
b) within different countries?
Anna Cremers / nugg.ad AG
4. DIFFERENT USERS –
DIFFERENT JOURNEYS.
When comparing the web surfing habits of different
user groups, how do their web affinities differ ...
a) within different coAuRntErie sC?O MMON
STEREOTYPES
REALLY TRUE?
Anna Cremers / nugg.ad AG
5. METHODOLOGY.
Data-driven correlations provide findings related to
content & category-based differences in surfing habits.
younger users
in Denmark
older users in
Germany
Who prefers which content?
Anna Cremers / nugg.ad AG
6. METHODOLOGY.
Data-driven correlations provide findings related to
content & category-based differences in surfing habits.
2. STANDARDISATION
of surfing
behaviour data
3. ANALYSIS
number of visits in
different content
categories, (above or
below average)
1. LINKAGE
of aggregated data
Anna Cremers / nugg.ad AG
