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Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: How many agencies do you need and how to get there
Date: Wednesday October 7
Time: 13:00 – 14:00 AEST
Presenter: Nathan Hodges
As media channels become more fragmented and more specialised, so do agency rosters and skill sets. For several years now, marketers have been seeking and finding expert help beyond their traditional agency partners. But as a result, a roster of 20, 50 or even 70-plus agencies is not that uncommon these days even on a moderate spend, and managing such a roster presents enormous challenges for any marketing organisation. How do you find out if you have the right number of agencies, and how do you manage them effectively? And if you are a specialist agency on a large roster, or a large agency having to collaborate with a host of new partners, how can you ensure that you’re adding value?