3. The issues raised by media ownership in contemporary media practice; (how does who owns a media company
influence the type of film made and its potential success? For example do BIG companies make BIG films and
therefore make all the money? Is it possible for small companies to succeed?)
The fact that big companies can make films big and make them do well is very much true as shown for the grand
Budapest hotel. Fox searchlight are one of the big 6 and have helped produced this film meaning that the films
recognition is already going to be massive and they will receive major profits just from this company making it. I agree
with the fact that the big companies do make big films and therefore gain a lot of money, this is because they already
have a very wide audience and can immediately expect people to watch it as they know people will look out for their
films or they will go to see a film that has good marketing and will most probably be one of the big 6 due the amount of
money the big companies can spend on the advertising and marketing side to the film produced.
Smaller films tend to struggle when it comes to making the film well known and making people aware that the film is
out there. This is because the smaller films cannot afford to spend vast amounts of money on the advertising and
marketing meaning people wont of heard of it and resulting I them missing out and not watching it. From this the film
wont make as much money at the box office meaning profit might not always be reached, especially if the budget has
been used to the maximum amount because they will struggle to make the money back. The companies wont be very
well known and they wont be recognised if the audience is shown the logo for the company whereas a big 6 company
logo will, as shown below.

4. The importance of cross media convergence and synergy in production, distribution and marketing; (how do companies
work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a
film? How can small companies work together to promote their business' when making and promoting a film?)
For the likes of Disney they can manage to use just their business to make a massive film that is known worldwide, it is a
huge company that is very well known and they wont need to join up with any business so that they may do better as
they make huge amounts of money by themselves. They do this by having Disneyland sites that attract many people from
all over the world, making massive films that have a huge target market as many kids watch TV or want to see the latest
Disney film because they will normally be attracted to it as Disney know their audience well and know what sort of film to
produce that will gain lots of money.
Smaller business will have to join together so that they can make a good film, this way they can spend a lot more on the
film as they can merge their budgets for the film into a big one that will benefit all companies involved. For example
Dredd was produced by DNA Films, IM Global and Reliance Entertainment and was distributed by Entertainment Film
Distributors and Lionsgate. Here we have a mix of companies that have joined together so that they can spend more
money on the budget and should mean that they can make more profit if they spend the money on the right areas.

5. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and
exchange; (how has the introduction of digital film, 3D, DVD, Blu-ray, internet streaming, downloadable content, home
cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
Throughout the last decade technology has became a major thing and new technology is being created all the time.
Within the film industry there are many cameras and effects that can be used if you have the money to do so, for example
3D films were introduced not so long ago but now there is 4D which features many other things to make you fell as if you
are actually in the film itself. If the companies that are making the film want to make the film in 3D or 4D they will need to
use the specialist cameras that are there to shoot the film in, this will require a lot of money to do so and many films
cannot afford to do it.
The way that most people watch films now are on their TV or on some sort of device where you can watch the latest films,
such as Sky Box Office or Netflix. This is because people find the cinema too expensive and find it cheaper to watch films
at home. The companies who produce films will recognise this and will make the film available on peoples TV’s and other
companies applications so that people can watch them at home but the company will still make money as people pay to
watch the films whether it be paying for a monthly subscription, paying for the Box office on your TV operator or buying
them online or on ITunes that are available to download at a price.