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Marketing yourself


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A handy presentation to market yourself more effectively in the promotional products industry.

Published in: Business, Technology
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Marketing yourself

  1. 1. Marketing Yourself Presented by Dan Livengood
  2. 2. In Your Community• Join civic organizations & causes• Be genuine• Shows care for community
  3. 3. Join the Chamber• Member services• Consider potential clients
  4. 4. Social Media• Find your clients or colleagues – LinkedIn – Facebook – Twitter – Google +• Connect with them• Join the conversations
  5. 5. Networking• Connect through networking groups – BNI International ( – LeTip International (• Attend after-hours Events• Be involved
  6. 6. Hold a ‘Lunch and Learn’• Invite clients to “Show & Tell”• Educate clients on new products• Discuss client events and projects
  7. 7. Utilize Your Local Media• Write press releases• Distribute to local media outlets• You control story
  8. 8. Continuing Education• Use industry associations – Sessions at shows – Online resources – Certification• Business skills – Public Speaking – Writing – Techology
  9. 9. Partnering & Bartering• “Scratch my back and I’ll scratch yours”• Co-op or partner• Saves time and Money
  10. 10. Point them to the website• Utilize Newton website: –• Use Newton as “partner”• Explanation of YOUR capabilities
  11. 11. Sell more to your existing clients• Referrals to additional buyers• Word of mouth• Differentiate offering• Utilize Newton program
  12. 12. Ask for Referrals• Always ask• Develop Referral Program• Use samples for drawings
  13. 13. Remember Your Sales Collateral• Be Prepared – Events – Vacation• Keep Handy – Business cards – Catalogs – Brochures
  14. 14. Additional tips• Help host and/or sponsor special events• Be a guest speaker at civic club meetings• Share ideas and misc. information with others• Take on leadership or committee roles in professional organizations• Attend conferences and continuing education events• Write articles for company or professional publications