FSBO Presentation

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FSBO Presentation

  1. 1. Is 95% of the Key Solution Page 61 Technique [133] Copyright © 2007 Daniel Pendley & Associates, Inc. 1
  2. 2. What is most important to you about selling your home to a Direct Buyer? What do you think is most important to the Buyer about buying directly from you? Page 61 Technique [134] Copyright © 2007 Daniel Pendley & Associates, Inc. 2
  3. 3. You do all the work, take all the risk, pay all the advertising and who gets the deal? THE BUYER! Was that Your Intention? Page 61 Technique [134] Copyright © 2007 Daniel Pendley & Associates, Inc. 3
  4. 4. Do you see how the odds are not in your favor? Do you see how you will benefit by having a professional represent you? Page 62 Technique [135] Copyright © 2007 Daniel Pendley & Associates, Inc. 4
  5. 5. Direct Buyers do not qualify to buy the homes they look at Less than 3% of all homes sold nationally sell as a result of open houses Page 62 Technique [137] Copyright © 2007 Daniel Pendley & Associates, Inc. 5
  6. 6. Because Direct Buyers do not qualify, it may take longer to close the sale Tying up your home for weeks or months Costing you thousands in the Cost of Waiting Page 63 Technique [138] Copyright © 2007 Daniel Pendley & Associates, Inc. 6
  7. 7. If you get an Offer, it will probably be 10%, 20% or 30% below Current Market Value Do You Know Why? Page 63 Technique [139] Copyright © 2007 Daniel Pendley & Associates, Inc. 7
  8. 8. Anytime we purchase anything Direct we expect to get a deal or… At Least Save the Commission Page 63 Technique [140] Copyright © 2007 Daniel Pendley & Associates, Inc. 8
  9. 9. Understanding the motivation of Direct Buyers Causes many Direct Sellers to Reconsider Page 64 Technique [142] Copyright © 2007 Daniel Pendley & Associates, Inc. 9
  10. 10. Many Sellers become convinced they benefit most… When they choose to work with a Real Estate Professional Page 64 Technique [143] Copyright © 2007 Daniel Pendley & Associates, Inc. 10
  11. 11. The Best Deal For You The agent pays for advertising, does all the work and takes the risk and gets paid only after the home sells Page 64 Technique [144] Copyright © 2007 Daniel Pendley & Associates, Inc. 11
  12. 12. When you purchased this home, how did you purchase it? Why? In the classified section…most of the homes for sale are with real estate firms Would you agree only a few are Direct Sellers? Page 65 Technique [152] Copyright © 2007 Daniel Pendley & Associates, Inc. 12
  13. 13. Qualified serious Buyers are willing to pay a fair price For the convenience of dealing with a Licensed Realtor Page 66 Technique [154] Copyright © 2007 Daniel Pendley & Associates, Inc. 13
  14. 14. Selling Your Own Home Can Be Expensive • Who pays for advertising? The Seller • Who pays for the cost of waiting? The Seller • Who pays for misrepresentation? The Seller • Who pays for attorney fees? The Seller • Who pays for increasing interest rate? The Seller Direct Sellers Net 9-15% Additional by Selling through a sales professional Pages 66-67 Tech [158] [159] Copyright © 2007 Daniel Pendley & Associates, Inc. 14
  15. 15. Just to show you the real cost to you… What do you do for a living? How much do you make an hour? How much of your own time per week do you spend selling your home to a buyer? Page 67 Techniques [160] [161] Copyright © 2007 Daniel Pendley & Associates, Inc. 15
  16. 16. With us your home is on the market 168 hours each and every week We can expose your home 24 hours a day 7 days a week internationally… Do you now see how it might take you longer…than a full time professional? Page 67 Technique [161] Copyright © 2007 Daniel Pendley & Associates, Inc. 16
  17. 17. As a Third Party Negotiator I am highly motivated but not emotionally involved I can ask for a large deposit without seeming anxious to sell Page 68 Technique [162] Copyright © 2007 Daniel Pendley & Associates, Inc. 17
  18. 18. As your Representative, I will follow up with the Bank, Escrow, Title Company, Appraiser, Home Inspector and every detail to make sure your home stays sold Page 68 Technique [163] Copyright © 2007 Daniel Pendley & Associates, Inc. 18
  19. 19. Because we understand many ways to finance your home sale… We can turn a seemingly unqualified buyer into the perfect new resident for your home Page 68 Technique [164] Copyright © 2007 Daniel Pendley & Associates, Inc. 19
  20. 20. Your home may already be sold… buyers must be pre-approved, sign a buyer broker agreement, selected location of their new home… ready, willing, pre-approved and qualified to purchase Page 68 Technique [165] Copyright © 2007 Daniel Pendley & Associates, Inc. 20
  21. 21. How many times do you want to prepare and show your home It takes a lot of work to prepare your home for showing Avoid showing your home over and over to unqualified buyers Page 68 Technique [166] Copyright © 2007 Daniel Pendley & Associates, Inc. 21
  22. 22. THINK SAFETY We Qualify Clients First We can eliminate unqualified strangers from wandering through your Home Page 69 Technique [167] Copyright © 2007 Daniel Pendley & Associates, Inc. 22
  23. 23. Rest assured that you are being taken care of… While you are taking care of your family and doing the things that you love Your home is taken care of - having peace of mind…priceless Page 69 Technique [168] Copyright © 2007 Daniel Pendley & Associates, Inc. 23
  24. 24. To Get You the Highest Price in the Quickest Most Convenient Time 1. Select an agent based on effort and marketing plan 2. Commit to the agent by accepting their marketing plan 3. The agent will complete an extensive current market analysis 4. The agent uses the current market analysis to educate you on the best price for your home 5. You get the most professional service and the absolute highest price for your home Page 69 Technique [169] Copyright © 2007 Daniel Pendley & Associates, Inc. 24

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