1. Concept Map For Developing Innovative Sports Marketing Product
Square: List the sport or entertainment area you think you would like to introduce a
product in.
Circle: Technology Improvement or Skill Improvement or both-How can a product be
improved by current technology(measurement,ease of use,design) or how does this
product improve performance?
Cube: Materials-What types of materials is your innovative product made
of?(leather,rubber,lightweight materials,steel etc.)
Triangle: Competition-What is the exicting competition for your product creation? What
are people buying instead of buying your product?
Donut: Name your product creation. Describe its purpose and what it does to be
innovative.