The document provides guidance on writing a management summary report. It begins with an outline of common grammatical errors. The remainder discusses the purpose and structure of a management summary, including introducing the main topic, research methods, findings, conclusions and recommendations in a concise format for upper management. Tips are provided, such as using a formal style, clear layout, facts, graphs, and expressing opinions and conclusions in the final section. Students are then instructed to work in groups to outline the sections and key points of their imaginary management summary report on an advertising campaign.

1. Today’s Agenda
• Peer feedback on press release
• Kahoot
• Management summary
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2. Common errors
• To raise (your hand)-raise-raised-raised
• Transitive verbs (a direct object-
something)
• The prices are rising (to rise-rose-risen)
• Populism is rising (intransitive verb)
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3. Common errors
• Who’s=who is
• Whose (it is mine, it yours)-possessive
• To practise (verb)
• Practice (noun)
• Practicing (noun in ing form) my
Spanish is a big challenge.
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4. Common errors
• I remember the times when I worked
as….
• Please remind me (to remind smb of
smth)
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5. Common errors
• Then-time
• Than (comparison) bigger than
• There<> here
• Their<> mine
• Were you there? (to be =zijn) in past
tense
• Which vs witch
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6. Common errors
• Wh-word: where? When? What?
Which? Who? Whose? Why?
• Witch
• To +verb (do)
• Too (adverb) I lost it, too.
• Its vs it’s
• Its colour is blue (the car).
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7. 7
Management Summary
(Report)

8. Management Summary
The summary is the most important part
of the entire report (face validity).
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9. Management Summary
Required in the summary:
Main or central question
Purpose of the report
Research methods
Findings ,conclusions and
recommendations
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10. Management Summary
Outline of sections in the report/
summary:
•Opening
•Describe how you got your info
•Report your results
•Present your list: points of in favor/against
•Make recommendations
•Draw conclusions
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11. Tips
• Begin by stating the purpose of your report
• Use a formal /semi- formal style appropriate for the target
audience
• Use clear layout with headings
• Divide your report into sections and paragraphs
• Include concrete facts; be precise
• Use pictures and graphs to illustrate a point (QUANTITATIVE
RESEARCH)
• Express opinions and recommendations/conclusion in the last
section
• Include a final sentence summarizing your findings
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12. Scenerio leading up to Portfolio
Assignment #3: Management
Summary
1. You have created your ad campaign plan
2. You have completed the campaign*
3. You have created a report about the results of the
ad campaign*
4. Lastly, you must write the management summary
report for the company’s upper management to give
a quick view of the results of the campaign
* These are imaginary events
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13. Management Summary
Outline
To get you started on your management summary
(see pg. 65-67 in the reader as a guide)
•In your groups come up with subtitles and topic
sentences for each section of your summary
•And 3 bullet points that you will discuss further under
each section
•Present your outline to the class
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14. HW
• Bring first draft of your summary to
class next week (lesson 5)
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