Your Personal Brand Online
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Presentation on how to brand yourself online. Given at Growing Games seminar in Copenhagen in July 2014. Cover image credit, Creative Commons license: JPHalper on Flickr (https://www.flickr.com/photos/jbhalper/425612265).
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Your Personal Brand Online
- 1. Your Personal Brand Online Daniel Ord Rasmussen Twitter: @danielord he’s all business https://www.flickr.com/photos/jbhalper/425612265/
- 2. Personal Branding is about marketing yourself as a brand and being aware of how other see you - all aspects of you
- 3. Personal branding is • Clothing • Body language • Areas of expertise • Your network • Online presence • The aim is to create an (positiv) impression that lasts
- 4. Google is the first place we all go for new knowledge these days - this includes employers, business partners, customers etc. ! We read about other people online through Facebook, Twitter, blogs, LinkedIn etc. https://www.flickr.com/photos/zergev/10874001974
- 5. Your web presence is you first chance to make a good impression - some times your only chance
- 6. What can you do online? • Position yourself as an expert within a field • Become a trusted source of knowledge and information • Create a network of valuable contacts • Make yourself attractive to employers, business partners etc., and further your career • Market your projects
- 8. Why a brand base? • Tweets, status-updates, forum posts and comments get buried over time • Having a base lets you keep things afloat • Let’s you link to content again, if it becomes relevant - push content • Let’s your content be indexed by Google and get found by others - pull content
- 9. Sharing is caring - and networking You communicate your brand by sharing valuable content
- 10. It’s hard work You have to prove you are worth it - and the work is continous
- 11. What content should you produce? • Relevant: Must be of use to the target audience • Engaging: Your personal enthusiasm is contagious and your content should elicit a reaction from your readers / viewers • Visual: Pictures and videos are powerful tools that can communicate complex ideas quickly - use them well • Nerdy: If you work within a specific niche, make sure to use that to create very relevant content for a very engaged audience
- 12. You must provide value • Don’t waste people’s time • Improve their lives - nothing less • Make them more effecient • Make them smarter • Make them happier • Make them richer
- 13. Platforms Where to focus your attention
- 15. There are many platforms • LinkedIn • Blogs • Engagement on other peoples’ blogs • Twitter • Google+ • Facebook • Instagram • Pinterest • Communities
- 16. How about me? A few examples
- 28. Meta-update: Featured on Slideshare This presentation was featured on the front page of Slideshare - which is a great example of getting exposure through sharing content online.
- 29. What are the right platforms for you? What do you think?
- 30. Good content • Write so your audience finds it interesting • Use active language and be personal (not private) • Use visual elements, picture and video • Engage in conversations (especially on Twitter and forums) • Comment, like and share other relevant content and expand your network
- 31. Inspiration • Product related content • Knowledge sharing: Slides, articles or blogs • News from your business • Content relevant to you niche or market segment (commenting on what’s “in the news”) • Guides, such as “How to motivate through gamification”
- 32. Remember who your audience is We aren’t all popstars. Luckily.
- 33. Kristina Halvorson (2012): Content Strategy for the web, 2nd edition “Content is not a feature. It is a complex, ever- evolving, intricate body of information that requires ongoing care and feeding. It’s not something you can check off on a list and be done with.” https://www.flickr.com/photos/pete-karl/5837457283/
- 34. Be as many places as possible, but only where is makes sense. Only have a presence on platforms, where you are acually going to make an effort.
- 35. The great big massive advantage: It’s free ! The great big massive drawback: Your time isn’t
- 36. Summing it up 1. You need to be aware of your personal brand online. 2. Build a brand base and lead people to you content through other platforms. 3. Produce good content that delivers value to your target audience. Prove what you are worth! 4. Have a presence on platforms where you are prepared to make an effort!